Programmatic Summit - presented by IAB and thinkLA in association with eMarketer
Digital media has hailed programmatic as the key to delivering on the promise of advertising disruption and automation. It has transformed the way the industry sells, plans, buys and consumes media- yet we are still just at the tip of the iceberg when it comes to maximizing the opportunities that programmatic has to offer.
thinkLA and the IAB are thrilled to host the Programmatic Summit on October 23- our first ever collaboration focused on the rising tide of programmatic within digital media. 300-500 brand marketers, media buyers, online publishers, ad networks, ad exchanges, and other solutions providers will come together to discuss and debate the next evolution of programmatic- one where the ecosystem matures from programmatic nascence to an era of programmatic sophistication.
Participants will enjoy unparalleled networking, insightful keynote presentations, deep-dive workshops and interactive town-hall discussions focused on topics including:
What is Programmatic, Anyway?
Programmatic isn’t antithetical to premium. Technology is not in opposition to creativity. It’s time to, once and for all, put aside the petty pugilism that pits man against machine in marketing.
Will Fraud Undermine the Power of Programmatic?
As an industry, we are keenly aware of the trust and safety challenges surrounding programmatic. Learn how the industry is working together to create a safe, automated ecosystem.
How Are Marketers Tapping Programmatic to Reach Consumers?
Marketers and publishers are uncovering new tactics to reach and influence consumers by leveraging their partners, implementing solutions that build upon the technology stack and reevaluating KPIs and success metrics. Learn from leading brands about the present and future of programmatic marketing.
||Registration opens/networking breakfast
||General Session: keynote and presentations
||Three breakout tracks, two sessions
||General Session: case studies and closing
SEE FULL AGENDA
||thinkLA and IAB Members
|At the door
*Special agency rates apply! Please contact Linda@thinkLA.org for details.*
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