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Programmatic Summit
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10/23/2014
When: Thursday, October 23, 2014
8 AM - 12:30 PM
Where: Hyatt Regency Century Plaza
2025 Avenue of the Stars
Los Angeles, CA  90067


Online registration is closed.
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Programmatic Summit - presented by IAB and thinkLA in association with eMarketer

 

 

Digital media has hailed programmatic as the key to delivering on the promise of advertising disruption and automation. It has transformed the way the industry sells, plans, buys and consumes media- yet we are still just at the tip of the iceberg when it comes to maximizing the opportunities that programmatic has to offer.

 

thinkLA and the IAB are thrilled to host the Programmatic Summit on October 23- our first ever collaboration focused on the rising tide of programmatic within digital media. 300-500 brand marketers, media buyers, online publishers, ad networks, ad exchanges, and other solutions providers will come together to discuss and debate the next evolution of programmatic- one where the ecosystem matures from programmatic nascence to an era of programmatic sophistication.

 

Participants will enjoy unparalleled networking, insightful keynote presentations, deep-dive workshops and interactive town-hall discussions focused on topics including:

 

What is Programmatic, Anyway?

Programmatic isn’t antithetical to premium. Technology is not in opposition to creativity. It’s time to, once and for all, put aside the petty pugilism that pits man against machine in marketing.

 

Will Fraud Undermine the Power of Programmatic?

As an industry, we are keenly aware of the trust and safety challenges surrounding programmatic. Learn how the industry is working together to create a safe, automated ecosystem.

 

How Are Marketers Tapping Programmatic to Reach Consumers?

Marketers and publishers are uncovering new tactics to reach and influence consumers by leveraging their partners, implementing solutions that build upon the technology stack and reevaluating KPIs and success metrics. Learn from leading brands about the present and future of programmatic marketing.

 
SPEAKERS


Laura Buchman (Bio)
Vice President of Publisher Platforms,
Tremor Video


Peter Crofut (Bio)
Head of Creative Platform Solutions
Google


Scott Cunningham (Bio)
Vice President of Technology and Ad Operations
IAB


Noah Elkin (Bio)
Executive Editor
eMarketer


Jason Fairchild (Bio)
Co-Founder & CRO
OpenX


Aimee Gerry (Bio)
Vice President, Client Solutions
Nielsen

Randy Hastings (Bio)
Partner, Portfolio Management
UM

Carl Kalapesi (Bio)
Senior Director, Head of Industry Initiatives
IAB

Steven  Kaufman
VP, Programmatic Development
Magna Global

Peter Minnium (Bio)
Head of Brand Initiatives
IAB

John Napolitano (Bio)
Audience Sales Account Director
Yahoo!

Chris Pirrone (Bio)
General Manager
USA TODAY SPORTS MEDIA GROUP


Yan Qu (Bio)
VP, Data Science & Chief Scientist
ShareThis


Ariff Quli (Bio)
President, US
Vibrant Media


Erik Smithson (Bio)
Sr. Programmatic Sales Specialist
Vibrant Media


Jason White (Bio)
VP, Programmatic Revenue
CBS Interactive


Jennifer Yager (Bio)
Director, Programmatic Specialist
Cadreon


Seph Zdarko (Bio)
Head of Partner Strategy and Attribution Initiatives
Quantcast

SCHEDULE
8:00 AM Registration opens/networking breakfast
9:00 AM General Session: keynote and presentations
10:00 AM Three breakout tracks, two sessions
11:30 AM General Session: case studies and closing
12:30 PM Event ends


SEE FULL AGENDA

PRICING

thinkLA and IAB Members Non-Member*
Through 9/28 $175 $200
Through 10/17 $200 $225
At the door $275 $275

*Special agency rates apply! Please contact Linda@thinkLA.org for details.*

*Not a thinkLA member? Join today to attend member only
events and get up to 30% off event registration.

  

If you are a member of the press and would like to request a press pass, please email Erika@thinkLA.org.
Presented by In association with
 
SPONSORED BY
Premier VIP
Supporting



ONLINE REGISTRATION
Online event registration is available until 9:00 PM on the date displayed. Walk-In registration is available at most events.


CANCELLATION & RETURN CHECK POLICY
To cancel an event registration and to receive a full refund you must contact our office no later than 3 business days prior to the event date by 5:00PM PDT. No refunds will be issued after this time period. Please email blake@thinkla.org to cancel or for any registration questions. A $15 Return Check Fee will be assessed on any dishonored checks.

 

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