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Account Planning
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Account Planning

5/10/2016
When: Tuesday, May 10, 2016
6:30PM - 9:30PM
Where: Deutsch LA
5454 Beethoven St
Los Angeles, California  90066
United States
Contact: Martin Aranda
martin@thinkla.org


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Account planning, brand strategy, analytics, cultural research, social listening…the type of strategic roles in agencies continue to evolve. These roles are critically important and require analytical and intuitive skills, marketing and consumer research experience, and excellent communication skills.

 

We’ll start with an intro to what strategy is and what strategists do, talk through some examples, learn how strategy works at Deutsch, and finish with a workshop on briefs.


Speakers

 
SpeakerLindsey Allison (BIO)
EVP Co-Director of Strategy
Deutsch
SpeakerSusie Lyons (BIO)
EVP Co-Director of Strategy
Deutsch
PRICING
Earlybird Tickets Late/Walk In Ad Agencies
Members $50 $60 $80 $25
Non-members* $65 $75 $80 $25

ONLINE REGISTRATION
Online event registration is available until 9:00 PM on the date displayed. Walk-In registration is available at most events.

CANCELLATION & RETURN CHECK POLICY

To cancel an event registration and to receive a full refund you must contact our office no later than 3 business days prior to the event date at 5:00PM PDT. No refunds will be issued after this time period. Please contact us at events@thinkla.org to cancel or for any registration questions. A $15 Return Check Fee will be assessed on any dishonored checks.

SpeakerKayla Green
Digital Strategy Director
Saatchi & Saatchi LA
 
SpeakerChris Glode (Bio)
Vice President Digital
Under Armour
 
SpeakerLindsey Turrentine (Bio)
Editor in Chief
CNET.com
 
Doug ZiewaczDoug Ziewacz (Bio)
Head of North America Media & Advertising
Under Armour
SpeakerKayla Green
Digital Strategy Director
Saatchi & Saatchi LA
 
SpeakerChris Glode (Bio)
Vice President Digital
Under Armour
 
SpeakerLindsey Turrentine (Bio)
Editor in Chief
CNET.com
 
Doug ZiewaczDoug Ziewacz (Bio)
Head of North America Media & Advertising
Under Armour
SpeakerKayla Green
Digital Strategy Director
Saatchi & Saatchi LA
 
SpeakerChris Glode (Bio)
Vice President Digital
Under Armour
 
SpeakerLindsey Turrentine (Bio)
Editor in Chief
CNET.com
 
Doug ZiewaczDoug Ziewacz (Bio)
Head of North America Media & Advertising
Under Armour
SpeakerKayla Green
Digital Strategy Director
Saatchi & Saatchi LA
 
SpeakerChris Glode (Bio)
Vice President Digital
Under Armour
 
SpeakerLindsey Turrentine (Bio)
Editor in Chief
CNET.com
 
Doug ZiewaczDoug Ziewacz (Bio)
Head of North America Media & Advertising
Under Armour

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