Learn what it takes to make a digital project efficient and profitable, whether you’re producing banners, a mobile app, or a website. You’ll learn the basics of digital production process, how to estimate for projects, and why the client needs to pay for IA, UX, and QA as every agency has challenges with digital production:
• Account does not always know it well
• Creative does not always follow best practices
• Finance doesn’t always know how to bill for it
Very few people know how to make it profitable Digital production can be far more complicated than anyone anticipates, but focusing on process can make it much easier. In this class, we’ll discuss what it takes to not only get websites and banners out the door; we’ll tell you how to get them done efficiently and (hopefully) profitable.
Who is this class for?
People of all levels and departments who want to learn how the digital production process should work. We encourage you to bring your client for enlightenment.
- Overview of digital production from project start to finish
- Perspective on how context affects how consumers use technology
- The role of digital producers on every project
- Proper estimating and how to make your project profitable
- A clearer understanding of digital production process
- How to best utilize digital producers
- How proper estimating can save and make money
- Why you should fight for IA and QA when the client balks
- How to use consumer empathy to make a better digital product
Don Lupo (BIO)
SVP, Director of Digital Production
Director of Content and Marketing
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