Business Fundamentals for Creative Brains
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Business Fundamentals for Creative Brains

#ThinkLearnDo

9/26/2017
When: Tuesday, Sept. 26
6:30 PM
Where: 2525 Colorado Ave # 100
Santa Monica, California  90404
United States
Contact: Event Coordinator
310-876-0650 x226


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“Being good in business is the most fascinating kind of art. Making money is art and working is art and good business is the best art.” –Andy Warhol

This is a creative industry. And “business” is boring, right? It often feels like creative people are supposed to reject learning about this stuff as a matter of principle. But the most successful people in our industry are actually the ones who can see business through creative eyes. This class is designed to help creative brains get excited, passionate and clear about the business side of what we do, which is a must for anyone looking for a long and successful career in the industry.

Who should attend this class?
Basically, anyone who finds “business” off-putting, but needs to better understand it. “Creative brains” from any discipline are welcome. Creative, Account Management, Strategy, and Media. Especially useful for creatives who aspire to senior roles (or are in senior roles) and really ought to know this stuff better.

Class Benefits

  • Learn business concepts in a clear way that isn’t dry and boring and generally soul-crushing.
  • Get as excited about business as you do about creativity. (Or at least a little bit more excited.)
  • Be better at “speaking client” and selling better work.
  • Insights to create smarter, more effective ideas.
  • Confidence to be a more active and relevant participant in important discussions.
  • Become a stronger agency creative leader or future leader.
  • Better position yourself for promotions.

Key Takeaways

  • Understand basic business fundamentals to help guide smarter work for your clients.
  • Understand how agencies make money and how to make more.
  • Understanding key business language (not buzzwords)
  • Actually kind of enjoy this “business” stuff

INSTRUCTORS


   
Tim Leake (bio)
SVP/Chief Marketing Officer
RPA

Greg Smith, C.P.A. (bio)
SVP/Controller
RPA

 

 



SCHEDULE

6:30 PM | Registration, Light Dinner, and Networking 
7:00 PM | Class begins
9:00 PM | Class concludes 



TICKETS  

Regular Late/Walk In
Members $55 $80
Non-members* $75 $80
 
* Not a ThinkLA member? Join today to purchase tickets to member only events and get up to 30% off event registration.



CANCELLATION & RETURN CHECK POLICY

To cancel an event registration and to receive a refund (less a 3% processing fee), contact our office in writing at events@thinkla.org  no later than 3 business days prior to the event date at 5:00PM PDT. No refunds will be issued after this time period. A $15 Return Check Fee will be assessed on any dishonored checks.

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310.876.0650
3535 Hayden Ave. Suite 300
Culver City, CA 90232