Smart Technology: Programmatic’s Promised Efficiency
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Smart Technology: Programmatic’s Promised Efficiency

When: Tuesday, March 7, 2017
6:30 PM - 9:00 PM
Where: Horizon Media
1888 Century Park East
Suite 700
Los Angeles, California  90067
United States
Contact: Martin Aranda
310-876-0650 x226

Online registration is closed.
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The digital media landscape is being remade with the evolution of programmatic advertising. No longer a stand-alone channel, programmatic’s promised efficiency is transforming a new reality for how we deliver media. Come join the Trading Academy with The Trade Desk as they discuss current myths & truths about programmatic advertising.


Who is this class for?
Agency Media Planners & Buyers with 1-3 years of experience

Class Benefits

Attendees will gain foundational knowledge of programmatic advertising, while developing a deeper understand of the core efficiencies of omnichannel planning and buying. From RTB to Private Buying we’ll uncover the 2 nd price auction methodology and discuss the movement from the spot market to the forward market and all the capabilities in between. Attendees will not only learn theoretical knowledge but also practical knowledge through a light demo workshop for how to utilize smart technology like a DSP.

Key Takeaways

• Learn to identify where programmatic fits within your role
• Understand the top 5 myths of programmatic
• Learn how to leverage programmatic when planning Omnichannel campaigns
• Understand the tools in your toolkit

Candace Tomeny (BIO)
Account Director
The Trade Desk

Stephen Matte (BIO)
Account Director
The Trade Desk

Jane Shie
Sr. Trading Specialist
The Trade Desk

Meredith Hall (BIO)
Account Director
GM Learning & Development
The Trade Desk


6:30 PM
Light Dinner/Networking
7:00 PM Program and Q&A
9:00 PM Program Concludes


  Early Bird Tickets Walk-Ins
Member $45 $55 $80
Non-Member* $65 $75 $80






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