Account Planning
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Account Planning

This event is sold out.

When: Tuesday, June 27, 2017
6:30 PM
Where: Deutsch
5454 Beethoven St.
Los Angeles, California  90066
United States
Contact: Event Coordinator
310-876-0650 x226

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This event is sold out.

84% of TV ads don’t work, meaning most of the work we create is forgotten. We make it too easy to skip or ignore our advertising. It happens when brands talk to themselves, invent problems that don’t exist, or forget to tap into a truth. You know what we never forget? A great joke, story, narrative, or comedic set. I wanted to know why, so I talked to a comedian friend of mine and realized there’s a lot of us in marketing and advertising can learn from comedians. In this class I’ll share the five key lessons and talk about how we can use them in strategic and creative development.

Who is this class for?

Strategists of all levels or anyone strategically minded who wants to hone the way they position brands and tell stories.


Class Benefits:

  • A re-staging of strategic fundamentals
  • Insight into telling powerful narratives
  • Components of a good creative chief
  • A look into why effective advertising works

Key Takeaways:

  • How to create more powerful strategies and tell better stories

Lindsey Allison (BIO)
EVP, Head of Strategy



6:30 PM Light Dinner/Networking
6:30 PM Instruction
9:00 PM Event Concludes


Early-bird Regular Late/Walk In
Members $45 $55 $80
Non-members* $65 $75 $80


* Not a ThinkLA member? Join today to purchase tickets to member only events and get up to 30% off event registration.



To cancel an event registration and to receive a refund (less a 3% processing fee), contact our office in writing at  no later than 3 business days prior to the event date at 5:00PM PDT. No refunds will be issued after this time period. A $15 Return Check Fee will be assessed on any dishonored checks.

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