Entertainment Marketing Breakfast
Wednesday, July 15, 2015
8 - 11 AM
Beverly Hills Hotel
9641 Sunset Blvd.
Beverly Hills, California 90210
Entertainment's Next Big Bang
The battle for your eyes, heart, and wallet is being waged. Negative trends - fragmentation in broadcast and cable TV viewing, declining domestic theatrical attendance, and a disappearing DVD market are being countered by new platforms and alternatives. Mobile viewing, OTT services, MCNs, apps, etc. are all fighting for consumer attention.
How can marketers win the desired demographics?
Where does branded content go from here?
How do you get the right media mix?
What measurement tools do you use, and are they effective?
What are the advantages and pitfalls of programmatic buying?
Join 500 industry executives to explore the above topics and more with presentations from industry leaders at the thinkLA Entertainment Breakfast.
VP of Content Partner Management
Amy Elkins (Bio)
Head of Media and Marketing Innovation
Doug Ellin (Bio)
Jae Goodman (Bio)
CCO & Co-Head
Tim Leake (Bio)
SVP/Growth & Innovation
Caty Burgess (Bio)
Vice President, Media Strategies
The CW Network
Manish Gupta (Bio)
Head of Insights and Analytics
Abbey Thomas (Bio)
Head of Entertainment and Auto
Dounia Turrill (Bio)
Senior Vice President
Additional speakers TBA.
||Registration & networking
||Member Table - Qty 10
Early Bird (first 100 tickets)
|Standard (through 7/10)
|At the door
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