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AdU: Digital Production 101
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AdU: Digital Production 101


When: Tuesday, September 29, 2015
6:30 - 9:00 PM
Where: Dailey Advertising
8687 Melrose Avenue
West Hollywood  90069
United States

Registration Information
Online registration is closed.

What is Digital Production and Why Should I Care? 


Every agency has challenges with digital production:

  • Account does not always know it well
  • Creative does not always follow best practices
  • Finance doesn’t know how to bill for it
Often, it can be far more complicated than anyone anticipates. In this class, we’ll discuss what it takes to not only get websites and banners out the door; we’ll tell you how to get them done efficiently and (hopefully) profitably. You’ll learn the basics of digital production, how to estimate for projects, and why the client needs to pay for QA.


Don Lupo (Bio)
SVP, Director of Digital Production
6:30 PM Registration & light dinner
7:00 PM Program and Q&A
9:00 PM Program Concludes

Member Non-Member
Through 9/13
$50 $65
Through 9/25 $60 $75
At the door $80 $80

About AdU Classes

AdU classes are perfect for junior- to mid-level professionals, professors and college students. Some classes give a broad introduction to the various departments within an advertising agency and how they work together to create great advertising. Others offer a deeper dive into specific topics.


For more information and a general schedule of classes, click here.

Online event registration is available until 9:00 PM on the date displayed. Walk-In registration is available at most events.


To cancel an event registration and to receive a full refund you must contact our office no later than 3 business days prior to the event date at 5:00PM PDT. No refunds will be issued after this time period. Please contact us at to cancel or for any registration questions. A $15 Return Check Fee will be assessed on any dishonored checks.


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