thinkLA Entries

Judges 2016 / Eric Webber



Eric Webber

PR & Social Media Director
McGarrah Jesse


Eric began his career as a research assistant at GSD&M in 1981 while a student in the Advertising School at the University of Texas. He worked for several years in academia (he was an Assistant Dean at Tulane at only 26) before returning to GSD&M in 1998 where he was the agency's VP/Communications Director, responsible for all internal and external communications. He was with them for ten years as it grew to be one of the largest, most respected ad agencies in the country with 900 people and annual billings of $1 billion.

At McGarrah Jessee, Eric and his team serve as PR counsel for the agency and its clients. They are responsible for creating and executing campaigns that tell clients' stories across a variety of channels. Eric is also part of the team responsible for Social Media strategy and content development. They advise clients on policies and creative execution and have developed successful campaigns across every platform. They handle the day-to-day needs of McJ's Social Media clients including creative content, moderating, response and analytics.

McJ values collaboration and boundary crossing, so Eric's experience there also includes writing ad and web copy, doing voiceover work, teaching in McJ's professional education program and consulting with account and creative teams on a wide range of communications issues.

Eric's hybrid experience – working in PR at ad agencies, has given him unique insight and perspective on how the two disciplines work (and don't) together. He currently shares that perspective as part-time professor in the Stan Richards School of Advertising and PR at the University of Texas.

During his career Eric has worked with clients such as BMW, Southwest Airlines, MasterCard, WalMart, AT&T, the U.S. Air Force and Dreamworks plus a long list of political campaigns and pro bono projects. At McGarrah Jessee he's worked with Shiner Beers, Whataburger, Frost Bank, Costa Sunglasses, W Hotels and Yeti Coolers.

Eric and his partners and staff have helped tell client's stories in countless places, including Time, Esquire, Fast Company, USA Today, the New York Times, the Wall Street Journal, Fortune, the Businessweek the Canadian Mining Journal and many other publications, on CNN, Fox News, ESPN, Today and The Tonight Show, on hundreds of websites and blogs and through word-ofmouth, special events and guerilla marketing.

He has contributed to a number of magazines and online publications, written speeches for several media executives and has been widely quoted in the press on PR, advertising, marketing and media trends. He's been a regular columnist for Advertising Age and is also a frequent speaker and college lecturer on brand building, PR and reputation management.

Eric grew up around the world in an Air Force family. He has two sons and two dogs, who he loves very much although not all the time and rarely all at the same time. He's an avid tennis and soccer player, travels extensively and is a sometimes freelance photographer, published by National Geographic, The Daily Mail, the Telegraph, the New York Daily News and many other outlets.

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