- Who is thinkLA?
thinkLA is a nonprofit association founded to promote Los Angeles and Southern California as a network of creativity and innovation in media, marketing, and advertising.
We connect and elevate the awareness of LA's creative community among national marketers by fostering ideas, business and talent. We inspire through education, social and philanthropic events that align with the needs of the ad community. We educate, offering training support with an emphasis on diverse multi-cultural representation and improving skills in emerging areas of marketing.
- What are the IDEA Awards?
thinkLA established the Awards in 2011 to celebrate the achievements of our community's advertising and marketing leaders. Our objective is to showcase exceptional creative, innovative and results-oriented work; and in doing so, increase our collective knowledge and inspire future success.
- What are the dates of eligibility?
Work produced by and/or for a Southern California-based company and presented to the public in calendar year 2015. Click here for details.
- What is the entry deadline?
Click here for the most up to date deadlines.
- Can I submit the same entry in more than one category?
Yes, there is a limit of two (2) categories per entry. Please make sure the supporting documents are correct for each entry.
- Does it have to be paid media?
- How do I submit my entry?
Please click here to register and follow the 3 easy steps to submit an entry.
- What are the Technical Requirements?
You can find those details here.
- Do you have any tips on what to submit in an entry?
Written submissions should be should be clear, concise, and free of jargon and exaggeration. Videos are strongly recommended: create a video that captures the actual interactive and creative experience. Provide as close to an original user experience as possible.
- What is your publishing policy?
All creative materials and briefs become property of thinkLA. thinkLA is granted the right to publish the finalists' and winning briefs and creative materials for marketing purposes on the Awards website and within thinkLA's publications.
- What are the entry fees? What are my payment options?
Click here for fee and payment information.
- Are there any discounts?
Yes, during the early bird period, Campaign Awards are discounted to $150 and Company Awards are discounted to $100.
- What is the judging process?
Please click here for judging information.
- How will I be informed if we are finalists?
Nominees for Individual and Company awards will be notified via email the week of April 6, and featured on thinkLA's website. All finalists will be announced May 3rd.
- How will I be informed if we win?
Winners will be announced at thinkLA's Awards Gala on June 2 at the Beverly Hilton. Click here for information on the Gala.