thinkLA Entries

2016 IDEA Awards Finalists

Best Branded Content/Storytelling Campaign

The Holiday Odyssey - 72andSunny
Intuit QuickBooks® OWN IT. Every Day. - RPA
Netflix Narcos on VICE- VICE Media
Lexus Inside Out - Walton Isaacson
HUMAN: An UPROXX Original Series, In Partnership with Coors Banquet - Woven Digital

Best Experiential Campaign

Coffee Breaks - Casanova
Meet Halfway - CP+B LA
Alice Wonder Mirror - Part IV
Toyota Hall of Fame - Saatchi & Saatchi LA
Chappie Challenge - Universal McCann

Best Mobile Campaign

The Holiday Odyssey: A Storybook - 72andSunny
Trojan: Show Me Yours - Meredith Xcelerated Marketing (MXM)
Campari America - Moments that Matter - Mindshare
Nissan College Football Mobile Campaign - OMD West\ TBWA\CHIAT\DAY/JUICE Mobile
Look At Me When I'm Talking To You - RPA

Best Social Campaign

#bethestory - CP+B LA
TACO BELL | Taco Emoji Engine - Deutsch
Honda HR-V Selfie - RPA
#Selflessie  - Saatchi & Saatchi LA
Lexus NX - Beyond Utility: 1000 to 1 - Team One

Best Video Campaign

Jane - 180LA
Jump Ahead with Xbox One - Ayzenberg
TACO BELL | Routine Republic - Deutsch
Paper - RPA
Intuit QuickBooks® OWN IT. Every Day. - RPA

Best Visual Campaign

Narcos S1 Online Media - AvatarLabs
TACO BELL | Ta.co - Deutsch
Tillamook: Dairy Done Right - Horizon Media
KILZ "Why Primer?" - Meredith Xcelerated Marketing (MXM)

ThinkLA Innovator

Lightsaber Escape: A Chrome Experiment - 72andSunny
TARGET | Share The Force - Deutsch
VOLKSWAGEN | Unleash Your Rrrr - Deutsch
Intuit QuickBooks® Small Business Big Game - RPA
Bond Spectre Snapchat  - Universal McCann

Campaign of the Year

Minions Make Mayhem at Amazon - Amazon
TARGET | Share The Force - Deutsch
TACO BELL | Routine Republic - Deutsch
Mayor's Fund for Los Angeles: Save The Drop LA - Omelet
ARC Devices - The Institute

Agency of the Year

72andSunny
MaxusLA
Mindshare LA
Omelet
Team One

Boutique Agency of the Year

Hook
Part IV
The Institute

Partner of the Year

DEFY Media
KARGO
Opera Mediaworks
ShareThis

Agency Person of the Year

Ben Abt - OMD
Yvonne Abt - UM
Jef Eckart - Horizon Media
Julie Michael - Team One
Misha Mukherjee - Maxus

Client of the Year

Ben Blatt - ABC Entertainment
Caty Burgess - The CW
Amy Elkins - STX Entertainment
Thyme Hill - Bob Evans
Ernie Kelsey - American Honda Motor Co., Inc.

Sales Person of the Year

Oscar Contreras - Vevo
Mia Hopkey - Spotify
Justin Mihalinec - Nativo
Raj Patel - Kargo
Hyeyoung Tarin - NBCUniversal

Supporting
Valet Photo After Party
Mobile Fuse
Wine Cocktail Party Coffee Bar Health and Beauty Atmosphere Host Judging
Video Creative Partner OOH Partner Print Partner Social Media Partner