Campaign Achievement Awards
Please note: By entering work into the ThinkLA Awards you automatically grant ThinkLA the right to make copies, reproduce and display the creative materials and written information for educational and promotional purposes such as, but not limited to, the ThinkLA web site, newsletter, and the Awards Gala. Should your entry be selected as a finalist, ThinkLA will contact you to provide approved information for the Awards Gala and supporting materials.
- Best Social Campaign
Recognizes exciting and effective approaches to shaping social conversation in support of marketing efforts.
- Best Mobile Campaign
The most innovative and successful use of mobile media (mobile and/or tablet platforms).
- Best Video Campaign
Best use of streaming or video-based advertising (short-form or long form).
- Best Visual Campaign
The most successful and unique visual advertising design including rich media, website, OOH, print (single execution or series).
- Best Experiential Campaign
Recognizing the best live event, stunt, competition, social gathering and physical installation or exhibition centered around a brand.
- Best Branded Content/Storytelling Campaign
This award is for a series, narrative or campaign on any platform that is the creation of, or natural integration into, original content by a brand. This includes creating original content or programming by partnering with a publisher, influencer, customers, or media partner.
- Best Cause Marketing Campaign
A creative execution aligning a brand’s values with a cause, or a public service campaign.
- ThinkLA Innovator
Celebrates a campaign or marketing initiative that is completely new in the marketing and advertising landscape. It embodies progressive thought and ideation that is original and extraordinary. It can be a use of technology, communication platform, approach to solving a marketing problem, or a never-before-seen execution.
- Campaign of the Year
A campaign that delivered a unified, creative and innovative message across multiple platforms while effectively leveraging the unique aspects of each. The campaign must include a minimum of three different elements (media, TV, print, OOH, radio, social, experiential).
Company Achievement Awards
- Agency of the Year (over 50 total employees)
Given to a large SoCal-based agency (digital, media, creative, full-service) with inspired leadership, demonstrated creative excellence, outstanding service, and a passionate dedication to our community.
- Boutique Agency of the Year (under 50 total employees)
Given to a boutique SoCal-based agency (digital, media, creative, full-service) with inspired leadership, demonstrated creative excellence, outstanding service, and a passionate dedication to our community.
- Partner of the Year
A company that has demonstrated consistent dedication and commitment to advancing marketing and advertising. The recipient demonstrates creativity and flexibility, and is on the forefront of innovation.
- Silicon Beach Startup Award
A young, innovative company that working to solve a marketing/advertising problem that creates a repeatable and scalable business model. Must be privately owned, have more than three full-time employees, be headquartered in Los Angeles County and have filed for incorporation no earlier than 2011.
Individual Achievement Awards
- Salesperson of the Year
A salesperson who has displayed outstanding skills and enthusiasm in bringing the benefits of marketing/advertising solutions to his/her agency/client partners.
- Agency Person of the Year
An individual working in any capacity at an agency who has displayed outstanding skills and enthusiasm in relation to his/her clients' businesses.
- Client of the Year
An individual working in any capacity on the client side, brand or product marketer, who has displayed outstanding skills and enthusiasm in working with an advertising agency or other partners.