Amy ElkinsEVP Media and Marketing Innovation
Amy Elkins serves as EVP, Media & Marketing Innovation with STXfilms. Herpost encapsulates forging and nurturing strategic business partnerships,which have allowed STX incredible first-to-market creative and data opportunities and unprecedented consumer insights. She is also tasked with bringing data-driven consultation to STX’s marketing ethos, which has kept STX ahead of the curve in its pursuit of groundbreaking industry initiatives.During her tenure, Elkins developed a full-scale media team in partnership with Horizon Media from the ground up, uniquely suited to adapt to STX’s quickly expanding verticals. Elkins was critical in the huge success of Bad Moms which has propelled to make over $170MM in world-wide box office. Elkins is an experienced integrated film marketing executive with over seventeen years’ experience in filmed entertainment & brand management with an expertise in the digital media, data applications and a unique combination of studio, agency and entrepreneurial experience. Prior to joining STXEntertainment, Elkins held the post of Managing Partner Digital West Coast at Mindshare where she oversaw all regional business including Lionsgate and Summit Studios. Before that, Elkins had a very successful run leading the digital Media planning and buying for the Paramount Pictures theatrical and home entertainment accounts at MEC. Elkins gained her studio experience from over eleven years at Metro Goldwyn Mayer and United Artists serving as Senior Vice President, where she participated in overall marketing initiatives in Theatrical, Consumer Products, Television and Home Entertainment Groups. Elkins is a graduate of UCLA.