There is a place where brands, entertainment, creativity, promotion and events collide – and that’s where you’ll find Carlene Rowe.
As Director of Sports & Entertainment, Carlene oversees one of the most important emerging disciplines in marketing today, deftly navigating the complexities of the entertainment world to create cutting-edge partnerships that intensify the power of celebrity for both brand and artist, and result in memorable experiences for consumers.
She is an expert in brand integration, talent relations, contract negotiation, strategic brand partnerships and sponsorships.
Carlene joined Conill in 2015 after a successful 20-year career at Anheuser-Busch InBev, where she played important roles from brand management, entertainment, events and promotion to pricing and business analysis.
During her career, she has spearheaded negotiation and activation of major film, music, comedy, events and venue sponsorships for such leading global brands as Budweiser, Bud Light, Stella Artois, Toyota and T-Mobile.
In the red-hot world of influencer marketing, Carlene and her teams have successfully identified and secured social famous influencers and celebrities for TV, digital and experiential campaigns for such brands as Bud Light, Budweiser, Stella Artois, Shock Top, Beck’s, Toyota and T-Mobile, among others.
As you might expect from someone in her role, Carlene is passionate about the arts: film, entertainment, fine art and dance. She’s also been known to belt out a few karaoke tunes and run the occasional marathon.