|Christopher Scuro Speaker|
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Digital Operations Director
Global Team Blue (GTB)
Chris Scuro joined GTB in 2013 as a senior digital planner for Ford Automotive and quickly moved up the ranks to run the Western U.S. digital strategy and now Digital Operations. Scuro is all about whole-picture campaign planning and development; he's spent the last 16 years finding new ways to leverage what digital does best, from deep understanding to speaking to the consumer. Scuro has brought his fresh perspective on digital and traditional media integration and operations to such diverse brands as Hilton Hotels, Power Automotive, Wienerschnitzel, Dole, KFC, California Avocado, Yamaha, and others.