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Programmatic Summit 2016 Agenda
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8:00 - 9:00 AM

Networking Breakfast and Registration

9:00 - 9:10 AM

Opening Remarks

9:10 - 9:40 AM

The Brand Perspective
Learn how a marketer weighs the pros and cons when evaluating whether to bring its programmatic buying in-house, how its strategy has impacted its digital media budgets, and how it views, and resolves, the challenges related to transparency, fraud, and viewability.

  • Moderated By: Melissa Gallo (BIO), Senior Director, Product, IAB Tech Lab
  • Alex Sutton III (BIO), Global Director, Digital Acquisition, Avis Budget Group

9:40 - 10:00 AM

The Role of Automation to Refine Creative Messaging
Creative, data, and automation have long seemed to be at odds with one another, but there's a growing need in the industry to create more compelling dynamic creative to provide personalized user experiences. Industry leaders highlight examples of best-in-class data-driven creative and explain what needs to happen to reduce the operational pain points of DCO and scale it across inventory sources.

10:00 - 10:30 AM

Networking Break 

10:30 - 11:00 AM

Case Study

  • JJ Caruth (BIO), Head of Marketing & Distribution, Focus World
  • Zachary Soreff (BIO), President, Sawyer Studios

11:00 - 11:30 AM

Cross-Device Measurement And Attribution
Learn how media companies and marketers alike are overcoming attribution challenges to gain a more thorough understanding of audience and inventory performance. Industry experts discuss technical limitations and how to overcome them.

  • Moderated by: Benjamin Dick (BIO), Director, Industry Initiatives, IAB
  • Manny Hernandez, Media Director, Programmatic, Neo@Ogilvy
  • Tom Kelly (BIO), Vice President of U.S. Demand Platform Sales, AOL

11:30 - 12:00 PM

Networking Break

12:00 PM – 1:00 PM

Deep-Dive Tracks
Dig into the topics that matter most to your business objectives.


Track 1

Sponsored by

Track 2

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Track 3

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Track 4


1:00 – 2:00 PM

Networking Lunch

2:10 – 2:40 PM


Workshop 1

Sponsored by

Workshop 2

Sponsored by

Workshop 3

Sponsored by

Workshop 4

Sponsored by

2:50 – 3:20 PM

Evolution of Header Bidding Display Monetization
What is the current state of the header bidding market today? Discover best practices for header bidding implementations, both operationally and technically, and learn how these technologies can be applied across platforms and inventory sources beyond display. Learn how these practices impact deal structures, including automated guaranteed and private marketplace buying.

  • Moderated by: Angela C. Kinsella (BIO), Vice President, Media Sales + Operations, Demand Media
  • Jourdain Casale (BIO), Vice President, Strategy, Index Exchange
  • Jason Fairchild (BIO), Co-Founder & Chief Revenue Officer, OpenX

3:20 – 3:45 PM

Data Transparency and Targeting Beyond the Cookie
As programmatic has become more sophisticated, the use of first-party data and device ID-based audience segments is on the rise. Learn how the industry is targeting audiences in a more thoughtful way, and gain an understanding of how the rise of user-level targeting impacts campaign measurement and performance.

  • Mac Delaney (BIO), Head of Programmatic, Merkle

3:45 – 4:15 PM

The Convergence of Programmatic Supply Sources
Automation has continued to facilitate programmatic monetization of inventory across new and exciting channels, including audio, linear TV, and digital out-of-home. In addition to providing a more data-enriched view of the media landscape, this aggregation and unified inventory access opens targeting, reporting, and optimization synergies, as well as a host of new tactical options for advertisers. Industry experts address questions around scalability, attribution measurement, and operational and technical best practices.

  • Moderated by: Tim Sims (BIO), Vice President of Inventory Partnerships, The Trade Desk
  • Karyn Johnson (BIO), President, Programmatic, Publicis Media Exchange
  • Chris Pirrone (BIO), General Manager, Sports Digital Properties

4:15 – 5:00 PM

Networking Cocktail Reception


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