Group Head SVP, Mastercard Ad Intelligence
Jay Sears is Group Head / SVP, Mastercard Ad Intelligence, part of MasterCard (NYSE: MA). Mastercard Ad Intelligence works with advertisers in the restaurant, retail, travel and telecommunications sectors to use transaction based insights to drive greater efficacy in advertiser planning, activation and measurement.
Prior to Joining MasterCard in 2016, Sears served as SVP Marketplace Development for Rubicon Project (NYSE: RUBI), working with management and business unit heads across the company to expand Rubicon Project’s market. He worked across the media owner and advertiser sides of the business globally to advance the company’s work with its top customers.
Sears joined Rubicon Project in 2011 as GM, Buyer Cloud. In this capacity, he was responsible for global relations with the buy side including ad holding companies, ad agencies, advertisers, agency trading desks and demand side platforms headquartered in North America. He took a sell side focused technology company and built buy side capabilities including the vision, the team and the operational infrastructure and execution to service the buy side. In addition to driving the company to a market leadership role in the auction market (real-time bidding or RTB), Sears also worked to add an Orders market (the automation of private deals or trading relationships).
Prior to joining Rubicon Project, Sears was GM of the ad exchange for PulsePoint (FKA ContextWeb). He focused on the company’s real-time bidding initiatives with agency trading desks and demand side platforms. In 2011, ContextWeb merged with Datran Media to form PulsePoint.
Prior to joining ContextWeb in 2004, Sears was SVP Business & Strategy Development for EDGAR Online, where he drove the strategy that took the company from an under $1 million entrepreneurial business to a publicly traded NASDAQ company. He created over 300 partnerships including ones with Yahoo!, The NASDAQ Stock Market and Microsoft.
Sears speaks extensively to advertising industry audiences across the globe (Advertising Week in New York and London, ANA, 4As, Cannes Lions, Festival of Media in Miami, Rome and Singapore, IAB, Monaco Media Forum and private events) and the Wall Street analyst and investment community (one-on-one, group and conference settings).
He is the hyperlocal publisher behind MyRye.com, provides commentary at JaySears.com and tweets from @jaysears. Sears holds a BA in political science from Kenyon College. He lives in Rye, NY with his wife Lauren Rosen and their three boys.