Leisha Bereson
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Leisha Bereson


VP, Group Director, Programmatic
Canvas Worldwide



Speaker

Leisha Bereson is the VP, Group Director, Programmatic at Canvas Worldwide, where she is responsible for various digital forward complexities and innovation. Questioning the application of data in media, programmatic philosophy is being re-imagined at Canvas and Leisha is leading the charge. Looking beyond the ‘cost per’, Leisha is looking to foster a programmatic practice that solves for long term audience planning + data informed everything.

Prior to Canvas, Leisha worked across the digital spectrum at Mediacom, Initiative IPG, Davis Elen, and The Phelps Group across verticals and client types (large and small). Leisha’s interests lie in making sense out of the unknown by the application of data and analytics (and cheeseburgers).


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