Marco Bianchi
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Marco Bianchi


Director of Exchange Partnerships & Analytics
Oath: A Verizon Company



Speaker

As a digital marketing and programmatic leader, Marco Bianchi brings over 10 years of automated advertising experience to his role of Director of Exchange Partnerships & Analytics at Oath. In this capacity, Marco and his team drive end-to- end supply chain management for Oath's omnichannel DSP. He is responsible for selecting tech vendor partnerships and OpenRTB integrations with ad exchanges, SSPs and enterprise platforms.

Marco is a subject matter expert in supply path optimization (SPO) while also focusing on publisher insights, innovation, and operational excellence across the supply function. Prior to Oath, he held senior buy-side and sell-side roles working on the BrightRoll DSP, Yahoo Audience Ads, and the Right Media Exchange.


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