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Speaker - Autumn White
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Autumn White

Regional Digital Director, West
OMD



Autumn White currently leads the digital strategy team as a key part of the OMD West leadership. She focuses on insuring that the sharp edges of our Digital Investment practice are consistently delivered on for our clients. This includes fluid translation of strategies to tactical plans, insuring each team is driving maximum value for our clients' investments and flawlessly executing campaigns and client requests. Prior to that, she spent the past several years helping to lead and evolve OMD's digital analytics offering. She has been instrumental in helping build the data driven strategy and planning capabilities and in our new business wins including Experian, Wells Fargo, and Blizzard Entertainment. During her time here, she's been involved in key campaigns for Activision for the launch of Call of Duty, Destiny and most recently the re-launch of the Guitar Hero franchise. She's also responsible for creating Levi's e-commerce strategies where she's deployed cutting edge programmatic and retargeting techniques to increase Levi.com sales to historic levels. Prior to OMD, Autumn spent 3 years at Toyota where she developed their internal analytics team supporting the Toyota, Lexus and Scion brands. She also worked on Nissan and Infiniti, as the Manager of Business Intelligence at The Designory, another Omnicom agency.





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