Connor Franta has grown from YouTube personality to global trendsetter and entrepreneur, with an audience of more than 17 million continuing to increase exponentially across social platforms. He has taken his brand beyond the realms of social media by penning the New York Times' bestselling memoir A Work in Progress (Simon & Schuster), curating the Billboard-charting Common Culture Music Series compilation albums, and co-founding Heard Well, the first record label powered by social tastemakers. Earlier this year, he launched a specialty coffee line, Common Culture Coffee, a specialty coffee line part of his Common Culture brand which offers superior clothing, premium coffee, and a variety of undiscovered musical talent.
From this past year:
- Curated a Billboard-charting compilation series and co-founded Heard Well, the first record label powered by social tastemakers which has inked a deal with Red Distribution.
- Joined the Grammy's Recording Academy as an Associate Member
- Launched his brand Common Culture which offers superior clothing, premium coffee, and a variety of undiscovered musical talent
- Participated the Democratic Debate asking the candidates about how they plan to reach millennial audiences
- Partnered with Supergravity Pictures via Heard Well to release GAYBY BABY, which he also helped curate the music for. The film won best documentary at the 2016 Australian Film Critics Association Awards, scored first runner-up for best documentary at the 2015 Sydney Film Festival and was nominated for a 2016 AACTA Award forbest feature-length documentary by the Australian Film Institute.
- Won the People's Choice Award for "Favorite YouTube Star," Logo's Social Trailblazer Award, as well as the Thirst Project's Governor's Award for raising over $400,000 for The Thirst Project to provide clean, safe drinking water to people in Africa.
- Wrote a New York Times' bestselling memoir A Work in Progress, which spent over 16 weeks on the chart