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Speaker - Freya Estreller
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Doug Ziewacz

Freya Estreller

Co-Founder
Coolhausr
& Ludlows Cocktail Co.



Freya Estreller likes bringing cool, niche products to the masses. She is Co-Founder of Coolhaus, an architecturally-themed and artisanal dessert company made famous by its ice cream sandwiches, which are now sold in over 4,000+ stores all across the US and international. Coolhaus also employs over 70 people in CA, NY, and TX with their 9 ice cream trucks and 2 brick and mortars. She is also CEO and Founder of Ludlows Cocktail Co., a start-up focused on crafting fun, innovative, and all-natural spirited products. It's first product line, craft cocktail Jelly Shots, can be found at stores like Whole Foods and bars like Breakroom 86. Their bottled Wine Spritz Cocktails, made in collaboration with ProprietorsLLC, the founders of the wildly creative and respected Death & Co, The Walker Inn, and Normandie Club, launch this Spring in CA. She was born and raised in Los Angeles (Atwater Village represent!) and has a BA in Sociology with a minor in Business from Cornell University. She is active in youth and entrepreneur mentorship and angel investing in start-up consumer brands.





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