Professor of Marketing & Celebrity Branding Authority
Annenberg School for Communication and Journalism, University of Southern California
Prized in Hollywood and Madison Avenue for pioneering a scientific, research-based approach to quantify celebrity influence, Jeetendr has been critical to the success of countless brand launches from world-class companies.
Jeetendr's groundbreaking research continues to disrupt the industry and make world news, as he exposes the power of YouTube celebrities to influence American teens, reveals Jay Z's lack of authenticity among Millennials and unearths misconceptions of which celebrities best influence the multicultural audience.
An in-demand speaker, Jeetendr is called on by broadcast networks such as The Today Show, CNN, Access Hollywood, Fox News and Bloomberg TV to provide expert insight on the world of high-gloss celebrity. He regularly pens opinion pieces for publications ranging from Adweek to Fast Company to The Guardian. A graduate of Oxford University and Harvard Business School, Jeetendr is a British national who resides in Los Angeles.