Senior Director, Product
IAB Tech Lab
Melissa is the Senior Director, Product for the IAB Tech Lab and has oversight over the Modernizing Measurement Taskforce, IAB Tech Lab Content Taxonomy, Header Tag Taskforce, OpenRTB and OpenDirect protocols, working groups, tools, and events related to these topics.
Most recently Melissa was at VivaKi where she oversaw the Display, Mobile, and Native channels for Audience on Demand. Prior to that, she was the Senior Director of Advertising Operations and Media for Spongecell.
Melissa has over 8 years' experience in digital advertising and has also served in various Ad Operations roles at IDG Tech Net, Giant Realm, and Undertone.