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Speaker - Matt Lawler
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Doug Ziewacz

Matt Lawler

VP, Social Strategy
Canvas Worldwide

As Canvas's Director of Social, Matt is tasked with ensuring that all of Canvas's clients build valuable communities and conversation about the brand. Matt oversees a team that develops engaging experiences, manages community and digital conversation, and buys innovative media across all of your favorite social platforms. Prior to joining Canvas, Matt helped develop social communications strategy and built measurement platforms for Warner Bros TV. This included modelling valuations for 3rd party tech deals, as well as helping the studio value conversation generated from WB's presence at events like San Diego Comicon. Upon leaving WB, Matt joined the team at Initiative, where he led social efforts in support of Hyundai/Kia clients – clients he still supports today. Matt has an MBA from Marshall School of Business at USC and a degree in Philosophy from UPenn.

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