Hendon Group Director, Strategy
With eleven years in Strategic Media Planning, Nicky’s background spans digital, traditional and emerging media channels. Her expertise is in cross-channel strategic media planning, marketing, integrations and sponsorships. She has aided in agency collaboration across the US, APAC and Europe.
Nicky graduated from the University of San Francisco with a Bachelor’s in Communications and received her MBA in Marketing from Suffolk University in Boston, MA. While in undergrad, she spent a semester honing her Spanish skills at the University of Alicante in Spain.
A finalist for the Rising Star Award by the Boston Ad Club, Nicky has won awards for her work on Hewlett Packard, Tyson Foods, Transitions Optical and Cumberland Farms.
Born and raised in Southern California, Nicky returned to the Los Angeles area in 2012 after living in both San Francisco and Boston. She enjoys all things culture/travel, is a self-described 'foodie' and will find any reason to host a dinner party.
In her time at OMD, Nicky has worked on large enterprise accounts like Wells Fargo and University of Phoenix - immersing herself in campaigns and initiatives across the entire business portfolio. She supports the OMD management team, provides input on strategic and channel planning and oversees day-to-day team activities.