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Peter Fernando
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Peter Fernando

Peter Fernando

Vice President, Strategy


Peter is an award-winning digital executive with software, entertainment, media, gaming, technology and travel industry expertise. Peter has extensive knowledge of re-imagining digital revenue streams to enhance traditional P&L’s.


Peter has led transformational digital strategies and analytics at a number of global brands and game-changing start-ups. He most recently served as Vice President of Consumer Insights & Intelligence at Tribune Publishing (tronc). Prior to that, he was Vice President of Product & Marketing Intelligence at Disney ABC Television. He has also served in strategic roles for Yahoo, Microsoft Partner Group, MSN and others.


He holds a bachelor’s in business administration, advises digital start-ups, and is a member of the Digital Analytics Association (DAA). He has deep expertise in digital marketing, analytics, advertising, revenue management, data strategy, video and mobile strategies.

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