Vice President, Client Analytics & Insights
Cox Automotive (Kelley Blue Book and Autotrader)
Rick Wainschel is the vice president of client analytics and insights for Cox Automotive, focusing on the Kelley Blue Book and Autotrader brands. His responsibilities include overseeing the strategic insights, commercial insights and digital analytics teams to identify competitive trends and translate those insights into opportunities for OEM and dealer customers. He also is responsible for evaluating and optimizing the performance of customer programs.
Wainschel has previously served in multiple insights-oriented positions at Autotrader and Kelley Blue Book ñ most recently as Autotrader vice president of customer insights, where he provided valuable information to OEM and dealer clients to advance their understanding of the industry, their makes and models, retail trends and best practices, and the Autotrader audience.†
Wainschel also previously spent eight years as senior vice president of market intelligence and brand strategy for Kelley Blue Book. In this role, he created Kelley Blue Bookís market intelligence consulting practice from the ground up, which including shaping and leading shopper behavior/attitude studies, and creating a revenue stream based on custom and proprietary surveys and behavioral Web analytic tracking tools. Wainschel began his career in the automotive industry at Young & Rubicam Advertising, performing market research studies to identify and refine positioning platforms for the Lincoln and Mercury brands.
Wainschel holds an undergraduate degree in economics and earned his MBA in marketing from the University of California in Irvine, Calif.