Speaker - Zachary Soreff
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Speaker

Zachary Soreff

President
Sawyer Studios


Zak Soreff is currently the President of Sawyer Studios, and runs entertainment marketing and advertising campaigns for Universal, Lionsgate, Sony, Focus Features, IFC, Magnolia Pictures and many more. He is at the cutting edge of the most progressive and emerging techniques used to market digitally-enabled, streaming and on-demand films and TV shows. He works with distributors, producers and sales companies to devise innovative marketing campaigns and is a leading industry expert on how set-top box, Internet, cable/satellite, mobile, tablet, retail and traditional media work together; and how to make the most of real-time data alongside multivariate optimization and predictive analytics to ensure maximum return throughout the entertainment release life cycle.





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