Posted By Administration,
Wednesday, November 4, 2015
On Tuesday, November 3rd,Troy Carter, CEO of Atom Factory, Aaron Luber, Head of Partnerships for Google Cardboard, and moderator Carlos Watson, Founder of Ozy, wowed attendees at ThinkLA's Trends Breakfast with insights and thought-provoking discussion around the future of marketing, entertainment and technology. Attendees went home with a Google VR headset.
Jason Yoong, event co-chair and Associate Media Director at UM Worldwide, provides his top-line takeaways from the breakfast:
Kids 7-12 will be early adopters of Virtual Reality, thanks to products like the Mattel VR View‑Master and Google Cardboard. 10 years from now those kids will be your core customers. Take note marketers!
Virtual Reality will revolutionize many industries including education. Teachers will be able to take their students on fieldtrips to the Taj Mahal, Eiffel Tower, the Great Wall of China, anywhere. Think about how brands can add value to that moment or help bring this to all classrooms.
Design is no longer a nice to have, it is a need to have.
The companies that will change the world (and the ones prime for investment) don't shift consumer behavior…they create new consumer behaviors.
What are the keys to success? HUSTLE and CURIOSITY.
Virtual Reality is on Day 1. This is the time to experiment.
Daily executive summaries of the latest news is not a "Millennial thing," informative + convenient content has no generational boundaries.