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Auto Breakfast 2017

Posted By Sara Hope, Friday, April 21, 2017

We hope everyone enjoyed the 2017 Auto Breakfast! We are grateful to our speakers and especially to our sponsors who helped make all the magic happen. This year’s event was presented by PlaceIQ, and supported by Pinterest, Cox Automotive, and Eyeview.

We kicked off with an energizing keynote from Brian Cooley of CNET, who set the scene with his fast-paced rundown of all that’s new and happening in the auto world, and what to look for as the “next big thing”.

Next, we took a deep dive into the world of “influence” and considered what it takes to create it, measure it, and assess its value in auto marketing. We were entertained and enlightened by speakers from several auto brands and agency partners who contribute so much to the ThinkLA community. The role of emerging technology was explored through some deeply engaged discussion among industry thought leaders.

SPEAKERS

  • Brian Cooley, Editor In Chief, CNET
  • Mike Levine, North America Product Communications Manager, Ford Motor Company
  • Matt Wechsler, COO and Managing Director, Civic Entertainment Group
  • Will Cady, Partnerships & Advertising, Reddit
  • Chris Nicholls, Communications Director, SSLA
  • Anthony Oliveira, Media Planner, Toyota
  • Cindy Scott, Brand Traction
  • Drew Bruenig, PlaceIQ
  • Leisha Bereson, Canvas Worldwide
  • Brian Diamond, VP Group Director, Strategy, Canvas Worldwide
  • Darren Lachtman, Co-Founder, Niche
  • Mike Dossett, Associate Director, Digital Strategy, RPA

TAKEAWAYS

  •  The need for a meaningful connection between a brand and its audience
  • An authentic and transparent role in the brand conversation is a must
  • Technology has a vital role in enhancing and analyzing influence
  • Everyone’s a content creator and a media channel in their own right
  • The influencer role has to have substance and meaning beyond that of paid advocate

 

PHOTOS



 

 

 

 

 


 

 

 

 

 

 


VIDEO


SPONSORS

 

Presenting Sponsor
Member

Supporting Sponsor Supporting Sponsor Supporting Sponsor
Member Member Sponsors

Wifi Sponsor Sponsor
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Creative Partner
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Tags:  #autobreakfast  #thinkauto  auto advertising  auto breakfast  auto marketing  place iq  thinkLA 

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