Well we just did Entertainment Breakfast like a boss! We would to give a special thanks to our speakers, partners, and sponsors who helped us create such a wonderful agenda.
Creating brand engagement at scale is more difficult today than it has ever been; yet the opportunity has never been greater. Brands are turning to Hollywood storytellers to engage their audiences across platforms and devices. Networks are reshuffling their advertising mix. Social media companies are creating new advertising products. And the advent of data-driven solutions can help inform smarter choices, but further complicates the landscape. The challenge is to put it all together.
Amy Elkins, EVP Media and Marketing Innovation, STXfilms
Elizabeth Barrutia, Chief Executive Officer & Founder, BARU
Sam Bergen, Executive Creative Director, VICE Media
Greg Glenday, Global CRO, Head of Creative & Music Partnerships, Shazam