More than 175 marketers, publishers, agency and ad tech executives attended the first-ever educational event, Cannabis Marketing: Making the Agency Connection. This sold-out event brought together a diverse mix of people interested in learning more about how the cannabis industry is having an impact on the advertising and marketing community. Speakers and attendees included experts in the fields of legalization, marketing, and cannabis policy to discuss the state of the market and the potential for (literal) growth.
The cannabis market represents a huge opportunity for advertisers, agencies, and the marketing/media community. However, there are specific challenges that marketers and advertisers need to keep in mind when promoting a product with so many rules and regulations.
“As the largest cannabis market in California, if not the world, it is important for the ThinkLA community to be educated on how the cannabis industry can impact them personally and professionally,” said Jim Baudino, VP Marketing & Business Development, Merry Jane Media. “It is refreshing to see ThinkLA having events like the Cannabis Marketing event to keep their members informed of the latest trends."
Key takeaways included discussions about the state of the cannabis industry while attendees learned about the implications of Prop 64 and Measure XX. Panel members explored explore current/future trends in cannabis marketing and discussed how California legalization of recreational cannabis would impact marketing and the culture of the state.
Panelists included Abdullah Saeed, Producer/Host of Bong Appetite on VICE Media; Ariel Clark, Partner at Clark Neubert LLP; Ruben Honig, Executive Director, LA Task Force; Robin Abcarian, Columnist, Los Angeles Times; and Kate Denton, CMO, Med Men, among others. “I was thrilled with the quality of the panelists, the diversity of the audience and most of all, the willingness of ThinkLA to host an event covering the cannabis industry and its impact on the advertising community," said Baudino.
- Robin Abcarian, Columnist, Los Angeles Times
- Jim Baudino, VP Marketing & Business Development, Merry Jane Media
- David Bienenstock, Writer
- Eben Britton, Co-Founder, Be Trū Organics
- Ariel Clark, Partner, Clark Neubert LLP
- Kate Denton, CMO, Med Men
- Lorna Donohoe, Partner Flower Shop
- Evan Eneman, CEO/Partner, Ello/Casa Verde Capital
- Ruben Honig, Executive Director, LA Task Force
- Derek McCarty, CMO Hmbldt
- Jarrett Moreno, Founder, Attn:
- René Rodriguez, CMO, Advanced Nutrients
- Abdullah Saeed, Producer/Host, VICE Media
|OVERVIEW OF THE CANNABIS INDUSTRY, JIM BAUDINO
||LEGALIZATION PANEL - FULL VIDEO
|MARKETING PANEL - FULL VIDEO
||MEDIA PANEL - FULL VIDEO