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Motor City West: 2017

Posted By Emily Hope, Friday, October 6, 2017

Meeting the Challenges of a Category in Transition

Automotive marketing has seen its share of trends, fads, and failures. As we approach the year 2020, we are faced with an industry and its marketing in transition: Sales have eased, incentives are rising, and sedans continue to falter at the expense of growth for trucks and SUVs; Mobile, data-driven programmatic and attribution models are exerting pressure on marketers, agencies, and publishers, complexity and lower revenue for content creators; Autonomous technology, electric vehicles, and ride-hailing are increasing R&D budgets at automotive manufacturers and adding to the confusion.

On Thursday, Oct. 5, we held our annual Motor City West conference in Long Beach.  Over 450 attendees met to learn and discuss automotive marketing.

Congratulations to our raffle winners: 

  • Josh Lazo, RPA - Beats Headphones, courtesy of Cox Automotive
  • Eliana Velasco, Canvas Worldwide - 360 Video Camera, courtesy of Receptiv Mobile Video
  • Danielle Joie Thouin, Fraser Communications - Apple Air Pods, courtesy of US Auto News 

SPEAKERS

  • Leisha Bereson, VP, Group Director, Canvas Worldwide
  • Brian Cooley, Editor at Large, CNET
  • Allie Coulter, Assistant Manager, Social Media, Honda
  • Stephen Kosowski, Manager, Long Range Planning & Strategy, Kia Motors
  • America Tom Libby, Manager, Loyalty Solutions, IHS Automotive
  • Milind Raval, Former Managing Director, Spark44
  • Cindy Scott, Brand Traction
  • Josh Searcy, Chief Product Officer, Hearst Autos / Caranddriver.com
  • Matt Smart, Account Executive, Cox Automotive
  • Aki Spicer, Chief Strategy Officer, TBWA\Chiat\Day NYC
  • Tom Wiggins, Lead Fuel Cell Test Driver 
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EVENT PHOTOS

VIDEOS

 

 


 

POWERPOINTS

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

SPONSORS

 

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Tags:  #MotorCityWest  Motor City West 

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