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Auto Breakfast 2018

Posted By Emily Hope, Wednesday, April 11, 2018

We hope everyone enjoyed Auto Breakfast presented by PlaceIQ!

We are beyond grateful to those who attended, the knowledgable speakers and especially to our sponsors who helped make all the magic happen. This year’s event was presented by PlaceIQ, and supported by Alphonso, Media IQ, Cox Automotive, Foursquare, IHS Markit, Thinknear, and US News.

"I had a great time. I've been to many of these talks and this was the first time my attention was kept through the entire presentation."

- "Wonderful speakers and a great variety of topics. Can't wait for next year!"

- "Auto breakfast continues to be one of the best industry events in Los Angeles. Amazing speakers that gave interesting insights." 


SPEAKERS

  • Marc Bland, VP, Diversity & Inclusion, IHS Markit
  • Drew Breunig, SVP, Strategy, PlaceIQ
  • Kimberley Gardiner, Director, Marketing Communications, Kia Motors America
  • Gregory Johns, EVP, Chief Digital Officer, Canvas Worldwide
  • Mark Miller, Chief Strategy Officer, TeamOne
  • Carlene Rowe, Director, Sports & Entertainment, Conill
  • Cilmara Santos, SVP, Client Services and Brand Partnerships, Conill
  • Christopher Scuro, Digital Operations Director, Global Team Blue

TAKEAWAYS

  • “We are the youngest mainstream auto brand on the market, which means we can leverage those who may not judge us a a brand, but see that our products are just THAT awesome.” - Kimberley Gardiner
  • "There is no digital marketing, only marketing in a digital world." - Greg Johns
  • "The best short-term strategy is a long-term strategy. Your goals should be working towards what you want to accomplish in 10 or 30 years." - Mark Miller
  • "There is no cookie-cutter approach to influencer marketing, but choose influencers that own, love and are loyal to your brand. Consider 'non-traditional' multicultural properties as influencer content opportunities." - Carlene Rowe and Cilmara Santos
  • "Many Luxury Automotive campaigns fly over the heads of African American and Hispanic consumers like foreign objects in the night...it's time for an African American pickup campaign" - Marc Bland

RAFFLE WINNERS

  • Sunaia Severensson, Goodway Group: Beats by Dre, courtesy of PlaceIQ
  • Veronica Crews, RPA: Apple iPad, courtesy of Alphonso
  • Charlotte Cochrane, Horizon Media: FitBit, courtesy of MediaIQ
  • Teresa Tran, Horizon Media: Amazon Echo, courtesy of IHS Markit
  • Brad Marsh, Team One: Ring Doorbell, courtesy of Thinknear
  • Jeff Salkowski, Schiefer ChopShop: Kia Headphones

PHOTO GALLERY

 

 

HIGHLIGHTS VIDEO

 

PRESENTATIONS

Marc Bland, IHS Markit PlaceIQ and Global Team Blue
   

 

SPONSORS

 

Presenting Sponsor

https://www.placeiq.com/

Supporting Sponsor

http://alphonso.tv/


Book Sponsor

http://mediaiqdigital.com/


Sponsor

https://www.coxautoinc.com/

https://foursquare.com/

https://ihsmarkit.com/index.html

https://www.thinknear.com

https://www.usnews.com/


Tags:  Auto Breakfast  Automotive  Canvas Worldwide  Cox Automotive  Foursquare  IHS Markit  Kia  PlaceIQ  Team One USA  Thinknear  US News 

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