Attendees at our ELC Live! event enjoyed a great conversation around brand authenticity... for real! Major thanks to El Camp and Ignited USA for hosting us, and thanks to our brilliant panelists:
Kasi Bruno, Managing Director, Research, and Cultural Intelligence, Culture Bureau
Matthew Brian Buchenroth, Head of Creative and Creative Entrepreneur, Pluto TV
Sybil Grieb, U.S. Head of Influencer Strategy and Programming, Edelman
Mia Von Sadovszky, SVP, Group Planning, Director, RPA
Brands are integrated into all aspects of society and, as consumers demand them to be more responsible participants, brands are expected to be more personal and transparent with their target audiences. Yet, in a world full of social media fads and temporary bandwagon philanthropy, can brands ever really be considered authentic? Join us for a conversation around brand safety, the use of social influencers and managing an authentic brand image in today's market. We asked: Are brands for real?