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AdJam 2018 Sounds of Summer

Posted By Administration, Friday, September 28, 2018
Updated: Tuesday, September 25, 2018

AdJam: Sounds of Summer What a turnout! Creatives, Execs, and even Accounting came together in sweet, sweet harmonies for a night of ass-kicking, toe-tapping, jaw-dropping shreds from the very best L.A. agency bands. Let's give it up for the bands - who were all absolutely ahhhmazing and certainly made the judges work! 

Congratulations to our winners POSSIBLE! They went home with the coveted AdJam Axe again, courtesy of Fender Musical Instruments.

Big bravos to AcentoCanvas Worldwide (our Ranker Audience Award Winner!), Dailey AdvertisingDeutsch LA, Palisades Media GroupPOSSIBLERPASaatchi &Saatchi LA for bringing down the house 2018 AdJam Finalist Submission Playlist and sharing the Sounds of Summer with us.

Thank you so much to all who attended and cheered for their favorite rock stars! 

  

PHOTOS TABOOLA PHOTO BOOTH

 

SPONSORS


Bar Sponsor Photo Sponsor Registration Sponsor
http://www.espn.com/ https://www.taboola.com/ http://www.valassis.com/digital-advertising/


Audience Sponsor
https://www.ranker.com/


Outdoor Lounge Sponsor Safe Travels Sponsor
https://nccmedia.com/ https://www.placed.com/


Partners
http://www.grafico.com/ https://www.radicalmedia.com/


Creative Partners
http://www.axisanimation.com/

Tags:  #ThinkAdJam  Agency Bands  LA Advertising  Music  ThinkLA 

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Self-Care for Working Women

Posted By Administration, Thursday, September 20, 2018

We had a blast this past Tuesday night when a group of powerful women launched into self-care at the beautiful, female-owned, fully independent agency, Zambezi, to learn about treating themselves as well as they treat others. Chelsea Szabo, coach, speaker and trainer at Verbal Courage shared what self-care is at it's core, the biggest hurdles women face to achieving it and helpful tools to begin practicing it immediately. To help further spread the practice of self-care, you can access a 101 Acts of Self-Care below.


INSTRUCTOR


CONTENT GALLERY


Chelsea Szabo's 100 Acts of Self-Care

Tags:  #ThinkLA  #ThinkLearnDo  #ThinkMembers  Bosslady  Mindfulness  Selfcare  Women at Work  Women in Advertising 

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AdRelief Golf Day 2018

Posted By Administration, Monday, September 17, 2018

What a day it was! 215 golfers from the L.A. advertising, marketing, and media community came out to support Ad Relief and have a great day of golf.

Each year, Ad Relief continues to advance its mission in providing assistance to individuals in the advertising industry in times of life crisis. Through their programs, we have seen many lives changed for the better. The charity golf tournament raises more money for Ad Relief than any other single event.

Ad Relief of Greater Los Angeles is a 501(c)3 charity that since 1972 has granted over $2 million in emergency money to individuals in the Southern California advertising and promotions community, including fire, earthquake and landslide victims. Those with life-threatening illnesses have been helped with medical bills and other expenses.




EVENT PHOTOS



Tags:  #ThinkGolf  AdRelief  LA Advertising 

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Cannabis Advertising 2.0 Event Recap

Posted By Sara H. Smith, Friday, August 10, 2018

Cannabis Advertising 2.0

Thought leaders shared their unique stories and how they are building their brands and business in this fast-growing industry. The sold-out crowd of 200+ brand representatives, marketers, agencies, publishers and ad tech professionals spoke about regulations, industry learnings, challenges and successes they are seeing in an industry that is estimated to reach $75 billion by 2025.

Though nascent, the cannabis industry represents a huge marketing opportunity as the community moves quickly to educate consumers, build their brands and business in a channel that has many local and state regulations. Many marketers have voiced that advertising is challenging because of regulations and limitations. Ad-tech executives shared that there is targeted video available now for brands to reach audiences through various platforms. There are also large opportunities for agencies, as these marketers and brands will be scaling nationally and globally and will look for expertise.

Rosa Ziebell, SVP of Marketing for Eaze said, "Quality content is key and so important.” Marketers are going back to basics as quality content drives organic search. Marketers are looking to reach audience segments to build their brands, and tell their stories through new platforms. Kimberly Dillon, CMO of Papa & Barkley said, “We’re real people and have real stories. We’re telling our stories and it connects because it’s authentic.”

Yoni Meyers, Partner at Casa Verde said, “We believe cannabis is a once-in-a-lifetime opportunity.”

Key takeaways:

• Regulations need to be reviewed on the local and state level continuously as regulations change often

• Opportunity is huge for brands, agencies, publishers and content creators as the industry is nascent and growing fast

• Brand and marketers need to advertise to capture various audience segments and gather data

• Quality content is key, driving organic search and SEO while pushing content and messages out via new video platforms

• Another ThinkLA Cannabis event is needed, sooner than later as the industry is moving so quickly

  

SPEAKERS

  • Gregg Apirian (bio), Founder, Three Wells
  • Jim Baudino (bio),VP Marketing and Business Development, Merry Jane Media
  • CJ Bowden (bio), Founder, GreenSpring
  • Grace Briscoe (bio), VP Candidates and Cause, Centro
  • Kimberly Dillon (bio), CMO, Papa & Barkley
  • Anna Duckworth (bio), Co-Founder/Editor-in-Chief, Miss Grass
  • Michelle Garakian (bio), Assistant Executive Director, Los Angeles Department of Cannabis Regulations 
  • Kyle Johnston (bio), Founding Partner, Gigasavvy
  • Yoni Meyer (bio), Partner, Casa Verde Capital
  • Rosa Ziebell (bio), SVP Marketing, Eaze Solutions
  • Tom Zuber (bio), Managing Partner, Zuber Lawler & Del Duca LLP


CONTENT GALLERY

EVENT PHOTOS POWERPOINT



EVENT MP3

 

RAFFLE WINNERS

  • Papa & Barkley Swag Bag, Andi Robbins, RIESTER 

SPONSORS

Presenting Sponsor
Sponsors


Sponsor | In-Kind Sponsor
https://www.papaandbarkley.com/# https://housebeer.us/

Tags:  #ThinkCannabis  #thinkMembers  cannabis advertising  cannabis marketing  thinkla 

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Summer Soiree 2018 Havana Nights presented by true[X]

Posted By Sara H. Smith, Friday, August 10, 2018

Havana, ooh yea-yea!

Thanks to all who came to eat, drink, play games, and dance the night away 2018 Summer Soirée Havana Nights presented by true[x]!

We loved spending a colorful night with all of you - L.A.'s brightest media, marketing, and advertising professionals! Visions of Flowers, Fedoras, Guayaberas, Cuban-themed cocktails, and ocean views from the Bel Air Bay Club are still dancing in our heads. A huge thanks to all of the talent, committee members, sponsors, and volunteers who helped us make the all of the magic happen!

 

RAFFLE WINNERS

  • Lotame Swag Bag with Amazon Echo, Daniel Bustillo, RPA
  • Bon Iver Tickets to Hollywood Bowl, Jay O'Brien, Bloom Ads


HIGHLIGHT VIDEO




PHOTO GALLERY

EVENT PHOTOS GROUNDTRUTH PHOTO BOOTH


THANK YOU TO OUR SPONSORS


Presenting Sponsor
Sponsors

 

Photo Booth Sponsor  |  Safe Travels Sponsor | Entertainment Sponsor

https://www.groundtruth.com/


Games Sponsor




Activities Sponsor



Raffle Sponsor



Creative Partner   |  Event Partner


Sponsors

 

 

Tags:  #thinkLA  #ThinkLAsummer  Members  ThinkMembers 

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Entertainment Breakfast 2018 presented by Tremor Video DSP

Posted By Emily Hope, Thursday, July 12, 2018

Entertainment Marketing Breakfast: Breaking the Mold

We create advertising and media for entertainment companies, but how much of it is actually... entertaining? At our 2018 Entertainment Breakfast, we discussed impactful, unexpected ways for entertainment businesses to connect with customers. #ThinkEntertainment

Thank you to our speakers, sponsors and attendees for exploring entertainment marketing with us: 

  • How do we make marketing about people while using hypertargeting and insights-driven data?
  • How do we best capitalize on a marketing world where consumers are oversaturated with content?
  • What’s the right balance between art and science, the analytical and the creative?

So what did we learn after a morning of intelligent speaking and thought-provoking fireside chats? That there is no mold to break!

"Very informative, engaging, useful info and concise! Great!"

"One of the best panels ever for a ThinkLA event. The speakers were funny, engaging (so necessary at 8am), relevant, transparent with their thinking. "

"So insightful and entertaining!"

 

SPEAKERS

  • Keynote: Kevin Westcott (bio), Vice Chairman, Deloitte
  • Michael Benson, Head of Marketing, Amazon Studios
  • Scott Bishoff (bio), Vice President of Media FOX
  • Caty Burgess, SVP, Marketing & Media Strategies, The CW
  • Rebecca Daugherty (bio), EVP, Marketing, ABC Studios
  • Greg Morrow (bio), COO, Ranker
  • Randy Shaffer (bio), Senior Director, Xbox Oath Advertising Sales
  • Abbey Thomas (bio), Chief Marketing Officer, Tremor Video DSP


CONTENT GALLERY

EVENT PHOTOS KEYNOTE PRESENTATION 


Entertainment Breakfast 2018 Highlight Video

 

RAFFLE WINNERS

  • Go Pro, courtesy of Tremor Video DSP - Thomas Mercier, OMD
  • Bose Headphones, courtesy of Tremor Video DSP - Nick Sweeney, UM
  • $100 Fandango and $100 Fandango Now gift cards - Danielle Ciappara, Wavemaker
  • Two tickets to Beck at the Hollywood Bowl Friday, 9/28, courtesy of Ranker - Beverly Wang, MediaCom

SPONSORS

Presenting Sponsor

http://www.tremorvideodsp.com/ width=


Supporting Sponsors

https://www.ranker.com/
http://pandoraforbrands.com/
https://www.ranker.com/


Exhibit

https://www.criteo.com/

Tags:  #thinkentertainment 

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Intern Summit 2018 Recap

Posted By Emily Hope, Tuesday, June 19, 2018

Spanning three evenings, ThinkLA's Intern Summit in L.A. gives interns the opportunity to connect with their fellow young professionals over snacks and cocktails while learning insider tips and tricks from seasoned ad pros, all designed to help them survive their first years in advertising. The Intern Summit's emerging advertising professionals find inspiration from industry experts across different disciplines, talents, races, genders, career paths, and more, and gain a deeper understanding of the advertising industry’s business practices and corporate culture.

The ultimate reward of the Intern Summit is the opportunity for attendees to have résumés critiqued by top industry recruiters and HR professionals before applying for their first job in advertising.

SESSION ONE TAKEAWAYS

  • "I loved learning about internships from people who have either had one or deals with interns. Especially what to do and what not to do."
  • "My biggest takeaway was to take time to create relationships during the internship. As an entry level employee, stay in one place for some time to show that you’re sticking through."
  • "Cultivate relationships."
  • "Networking and developing relationships with your coworkers is imperative to your internship. Work hard and give everything you do your own personal touch. Stand out."
  • "I learned to be confident and work your butt off in order to get what you want."
  • My biggest takeaway was the mindset that I can find opportunities to make a difference and produce something for the team in any down time. I feel like I can use my opportunities and time more efficiently now.

SESSION TWO TAKEAWAYS

  • “Don’t live to work, work to live.”
  • “Learning how to say no is learning what you want to prioritize.”
  • “The only way you win is to out smart people. It’s all about outsmarting your competitor.”
  • “Nobody in this industry knows everything about this industry.”
  • “It’s important to realize when things are out of your control; learn how to effectively communicate and set realistic expectations so that you and your team can follow.”

PHOTOS (courtesy of Pangtastic Photos)

 

PARTNERS

 


http://www.doner.com/     http://www.doner.com/

 

 

Tags:  #InternSummit  Intern Social  Intern Summit  interns 

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IDEA Awards Gala 2018: The Power of Us

Posted By Emily Hope, Thursday, June 7, 2018

Cheers to the dreamers, the doers, the makers, the risk takers. Here's to the Best of Us.

The IDEA Awards Gala honors campaigns, agencies, clients, marketers, media partners and individuals that exemplify the best our region has to offer. For the eighth year, we celebrated Southern California's advertising, marketing and media superstars. 

Thank you for supporting your fellow marketing and advertising family by showing up for our premier event of the year. BIG congratulations to all of our finalists, winners, and entries and special thanks to our host, Paul Ollinger, commentators: Jacklyn Uweh and Chris Denson, and our event partners and sponsors who helped us create all of the magic! #ThinkAwards #PowerOfUs



WINNERS 



CAMPAIGN ACHIEVEMENT AWARDS


INDIVIDUAL ACHIEVEMENT AWARDS


COMPANY ACHIEVEMENT AWARDS


HALL OF FAME



IDEA Awards 2018 Highlight Video



IDEA Awards Playlist

 


PHOTO GALLERY

 

WINNERS PHOTOS STEP AND REPEAT


 

EVENT PHOTOS TREMOR VIDEO DPS PHOTO BOOTH


SPONSORS



Supporting Sponsor Supporting Sponsor
http://adworks.att.com/ http://facebook.com


Safe Travels Sponsor Photo Booth Sponsor Cocktail Party Sponsor After Party Sponsor
https://www.acast.com/
http://www.tremorvideodsp.com/
https://www.conversantmedia.com/ http://imgur.com/


After Party Sponsor Host Sponsor Atmosphere Sponsor Table Wine Sponsor
https://www.simpli.fi/ http://twitter.com https://www.yume.com/ https://enterprise.foursquare.com/


Winners Circle Sponsor Cheersme Sponsor Tasty Treat Sponsor
https://spotifyforbrands.com/en-US/
https://loopme.com/ https://www.buzzfeed.com/

Partners
http://www.defymedia.com/ http://www.printv3.com/ http://rapportww.com/us/


Creative Partners
http://liquidadvertising.com/ https://vimby.com/

Tags:  #PowerOfUs  #ThinkAwards  Best Of Us  Gala  IDEA Awards 

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Pokeraoke 2018: The Tiki Edition

Posted By Emily Hope, Monday, May 7, 2018

On May 3, we took over Ohm Nightclub in Hollywood for a fabulous tiki casino night! At our eleventh Pokeraoke event, over 600 industry professionals dressed in their best tiki dress for an evening of casino games, karaoke, and Texas hold ‘em.

Congratulations to the winners!

Poker Tournament sponsored by AdTheorent:

  • 1st place: Brian Banks, VP, Director of Digital Strategy, Davis Elen
  • 2nd place: Gary Buttice, Digital Media Planner, Quigley-Simpson
  • Poker-Rookie: Jackie Lee, Associate Director, Canvas Worldwide

Karaoke sponsored by Ranker:

  • 1st place: Mimi Estell, Mirror Digital
  • 2nd place: Ralph Batac, Carat
  • 3rd place: Deveny Rohier, MediaCom
  • Runner-up: Josh Elliot, NBCuniversal

Casino Game chip leaders:

  • Kevin Scheller, IAS
  • Logan Smetana, Rolling Stone
  • Ashley Warren, Quigley-Simpson

 

PHOTOS

Event Photos Clearstream Photo Booth
    

 

 

SPONSORS

 
 

Poker Tournament Sponsor

http://adtheorent.com/

Onstage Sponsor

Photobooth Sponsor
https://www.ranker.com/ Sponsors
Exposure Sponsor Creative Partner
https://www.nativo.com/ www.nickvaldivia.com

Tags:  #ThinkPokeraoke  AdTheorent  Karaoke  Ohm Nightclub  Poker  Pokeraoke  Ranker  Social  Social Events 

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Advanced TV 2018

Posted By Emily Hope, Thursday, April 26, 2018

At ThinkLA’s second Advanced TV Breakfast on April 26, 500+ attendees heard from a variety of speakers and panelists across the ATV spectrum. Thank you to our attendees, speakers, volunteers, and especially our sponsors: Spectrum Reach, Alphonso, Samsung Ads, SpotX, and Roku. 

Advanced TV is more than a buzzword, but some still have trouble explaining what it is and why it should be an integral part of marketing and media efforts. It goes beyond the traditional thinking of what “television” is, marrying the complexities of digital video, targeting, and buying with the scale and reach of linear television. With increasing fragmentation of video content distribution and consumption, marketers and advertisers need to evolve how they leverage Advanced TV to target, engage, and measure the impact of campaigns. #ThinkTV

 

SPEAKERS

  • Jeffrey Boehme, SVP, Television Research, comScore
  • Jason Croddy, VP, Group Account Director, Canvas Worldwide
  • Asaf Davidov, Director, AdSales Research, HULU
  • Robert Hayes, EVP, Digital Marketing, NBC Universal
  • Bill Herman, Director, Digital Sales, Spectrum Reach
  • Omara Hernandez, SVP, Media Director, Canvas WorldWide
  • Ryan King, VP, Research, Samba TV
  • Julie Piepenkotter, EVP, Research, FX Networks
  • Jessica Ruggeri Houge, SVP, Digital Client Solutions, Nielsen
  • Matt Schimdt, Regional VP, Agency Development, SpotX
  • Andre Swanston, CEO/Co-Founder, Tru Optik

 

TAKEAWAYS

  • "ATV is what cable was 30 years ago and Cable is a huge part of what Advanced TV is now. For the consumer, it is the ability to watch TV at your fingertips." - Bill Herman
  • “It’s been the year of mobile for a long time, but we needed more measurement of connected TV, when the advertising support was non-linear.
  • The real charge for Neilson was to find all the pieces and make sense of them for marketing.” - Jessica Ruggeri Hogue
  • There are 17 different devices with at least 1MM household penetration. Until that clears up, advanced TV is moving uphill, and ripe for a disruptive takeover.
  • On solving OTT Platforms because there is no current standardized measures for ATV: "There are 3 steps to solve: 1. Audience validation 2. Serving-based ad metrics 3. Attribution for the Advanced TV ecosystem." - Asaf Davidov
  • "What once felt like we were trying to find water with a stick, the new cross-platform tools are engaging advertisers and quantifying viewership like never before." - Julie Piepenkotter
  • Advertisers are demanding higher accountability. Need to produce unduplicated reach across screens on connected TV devices. Advertisers want to know where the lift is coming from.
  • “Snapchat gives us a unique opportunity to market in a new way, with 20 second clips in a non-linear way” - Robert Hayes 

 

 RAFFLE WINNERS

  • Nicholas Davis, Canvas: “Best of Spectrum Reach” (two MTV Movie Awards tickets, Spectrum SportsNet signed Lakers basketball, Sonos PLAY: Wireless Speaker), courtesy of Spectrum Reach
  • Daniel Le, Canvas: Swag Basket, courtesy of SpotX
  • JC Williams, Horizon Media: 49" TCL Roku TV, courtesy of Roku
  • Elizabeth Cho, Campbell Ewald: Apple HomePod, courtesy of Alphonso

 

PHOTOS

 

 

HIGHLIGHTS VIDEO 


SPONSORS



Presenting Sponsor

https://www.spectrumreach.com/


Supporting Sponsor

http://alphonso.tv/
https://www.samsung.com/us/business/samsungads/
https://www.spotx.tv/



Sponsor

http://adworks.att.com/

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