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Self-Care for Working Women

Posted By Sara Hope, Thursday, September 20, 2018

We had a blast this past Tuesday night when a group of powerful women launched into self-care at the beautiful, female-owned, fully independent agency, Zambezi, to learn about treating themselves as well as they treat others. Chelsea Szabo, coach, speaker and trainer at Verbal Courage shared what self-care is at it's core, the biggest hurdles women face to achieving it and helpful tools to begin practicing it immediately. To help further spread the practice of self-care, you can access a 101 Acts of Self-Care below.


INSTRUCTOR


CONTENT GALLERY


Chelsea Szabo's 100 Acts of Self-Care

Tags:  #ThinkLA  #ThinkLearnDo  #ThinkMembers  Bosslady  Women at Work  Women in Advertising 

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Digital Production: Process and Profitability

Posted By Emily Hope, Wednesday, February 28, 2018

We would like to extend a big thank you to Don Lupo for a highly educational session, at to Jukin Media for hosting the group.

 

We learned what it takes to make a digital project efficient and profitable, whether producing banners, a mobile app, or a website as well as the basics of the digital production process, how to estimate for projects, and why the client needs to pay for IA, UX, and QA, as every agency has challenges with digital production:

  • Account does not always know it well
  • Creative does not always follow best practices
  • Finance doesn’t always know how to bill for it
  • Very few people know how to make it profitable

Digital production can be far more complicated than anyone anticipates, but focusing on process can make it much easier. In this class, we discussed what it takes to not only get websites and banners out the door AND how to get them done efficiently and (hopefully) profitable.

KEY TAKEAWAYS

  • A clearer understanding of digital production process
  • How to best utilize digital producers
  • How proper estimating can save and make money
  • Why you should fight for IA and QA when the client balks
  • How to use consumer empathy to make a better digital product

 

PRESENTATION SLIDES


Tags:  #Thinklearndo  digital advertising  Don Lupo  production 

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Facilitation

Posted By Emily Hope, Thursday, October 26, 2017

They came. They saw. They facilitated. Attendees of the Facilitation: The Superpower of Getting Sh*t Done left the class with a new mindset of how to better control a room and keep others focused, driven and confident.

Terri Simon and Tim Leake helped run the two sold-out classes at RPA this month, and we hope to have them back next year!

 

Tools

 

EVENT PHOTOS

PRESENTATION DECK

 

Tags:  #ThinkLearnDo  Facilitation  How To Get Sh*t Done  Terri Simon 

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