We hope everyone enjoyed this year's Auto Breakfast!
We are beyond grateful to those who attended, the knowledgeable speakers, and especially to our sponsors who helped make the magic happen. This year’s event was presented by PlaceIQ, and supported by Alphonso, Media IQ, Cox Automotive, Foursquare, IHS Markit, Thinknear, and US News.
- "I had a great time. I've been to many of these talks and this was the first time my attention was kept through the entire presentation."
- "Wonderful speakers and a great variety of topics. Can't wait for next year!"
- "Auto breakfast continues to be one of the best industry events in Los Angeles. Amazing speakers that gave interesting insights."
Marc Bland, VP, Diversity & Inclusion, IHS Markit
Drew Breunig, SVP, Strategy, PlaceIQ
Kimberley Gardiner, Director, Marketing Communications, Kia Motors America
Gregory Johns, EVP, Chief Digital Officer, Canvas Worldwide
Cilmara Santos, SVP, Client Services and Brand Partnerships, Conill
Christopher Scuro, Digital Operations Director, Global Team Blue
“We are the youngest mainstream auto brand on the market, which means we can leverage those who may not judge us a a brand, but see that our products are just THAT awesome.” - Kimberley Gardiner
"There is no digital marketing, only marketing in a digital world." - Greg Johns
"The best short-term strategy is a long-term strategy. Your goals should be working towards what you want to accomplish in 10 or 30 years." - Mark Miller
"There is no cookie-cutter approach to influencer marketing, but choose influencers that own, love and are loyal to your brand. Consider 'non-traditional' multicultural properties as influencer content opportunities." - Carlene Rowe and Cilmara Santos
"Many Luxury Automotive campaigns fly over the heads of African American and Hispanic consumers like foreign objects in the night...it's time for an African American pickup campaign" - Marc Bland
Sunaia Severensson, Goodway Group: Beats by Dre, courtesy of PlaceIQ
Veronica Crews, RPA: Apple iPad, courtesy of Alphonso
Charlotte Cochrane, Horizon Media: FitBit, courtesy of MediaIQ
Teresa Tran, Horizon Media: Amazon Echo, courtesy of IHS Markit
Brad Marsh, Team One: Ring Doorbell, courtesy of Thinknear
We hope everyone enjoyed the 2017 Auto Breakfast! We are grateful to our speakers and especially to our sponsors who helped make all the magic happen. This year’s event was presented by PlaceIQ, and supported by Pinterest, Cox Automotive, and Eyeview.
We kicked off with an energizing keynote from Brian Cooley of CNET, who set the scene with his fast-paced rundown of all that’s new and happening in the auto world, and what to look for as the “next big thing”.
Next, we took a deep dive into the world of “influence” and considered what it takes to create it, measure it, and assess its value in auto marketing. We were entertained and enlightened by speakers from several auto brands and agency partners who contribute so much to the ThinkLA community. The role of emerging technology was explored through some deeply engaged discussion among industry thought leaders.
Brian Cooley, Editor In Chief, CNET
Mike Levine, North America Product Communications Manager, Ford Motor Company
Matt Wechsler, COO and Managing Director, Civic Entertainment Group
Will Cady, Partnerships & Advertising, Reddit
Chris Nicholls, Communications Director, SSLA
Anthony Oliveira, Media Planner, Toyota
Cindy Scott, Brand Traction
Drew Bruenig, PlaceIQ
Leisha Bereson, Canvas Worldwide
Brian Diamond, VP Group Director, Strategy, Canvas Worldwide
Darren Lachtman, Co-Founder, Niche
Mike Dossett, Associate Director, Digital Strategy, RPA
The need for a meaningful connection between a brand and its audience
An authentic and transparent role in the brand conversation is a must
Technology has a vital role in enhancing and analyzing influence
Everyone’s a content creator and a media channel in their own right
The influencer role has to have substance and meaning beyond that of paid advocate
Posted By Administration,
Thursday, April 30, 2015
Updated: Tuesday, April 28, 2015
The ThinkLA Auto Breakfast 2015, “Accelerating Through the Innovation Curve,” took us through a varied landscape of speakers exploring how auto marketers can stay on track, keep consumer engagement high, and leverage new uses of technology to impact brands.
Michelle Krebs, Director of Automotive Relations, Senior Analyst , Cox Automotive/Auto Trader presented an automotive “feast” of the 2015 automotive trends and forecasts, featuring stats on the “meat and potatoes” of rising SUV and luxury sales vs the “healthy vegetables” of declining hybrid/electric vehicles.
Jan Thompson, SVP and US Auto Lead at Ipsos; Douwe Rademaker, global CEO of the MarketQuest division at Ipsos, and Andrew Leary, CEO of the Ipsos Social Media Exchange, discussed their brand-new Censydiam Social Automotive Study, using a comparison of the Lexus NX and Acura RDX SUVs to show how social performance affects the path to purchase.
Rich Reigart, 360i shared details on Toyota’s partnership with Oculus Rift in bringing leading edge technology to encourage safe teen driving. Their innovative simulator experience has exposed thousands of teens and their parents to the dangers of distracted driving, with overwhelmingly positive results for the participants and for the brand.
Finally, we cruised through the Programmatic arena with help from Mike Margolin, RPA’s Director of Media Strategy, Tom Kelly, AOL’s VP of Platform Partnerships, and Tom Triscari, CEO of Labmatik. They discussed various models of how automated advertising is being used by auto marketers, shared successful client experiences, and explored what it takes to be an automotive programmatic leader.
Michelle Krebs,Director of Automotive Relations, Cox Automotive, Senior Analyst, Auto Trader
Andrew Leary, CEO, Ipsos Social Media Exchange
Mike Margolin,SVP, Director of Media Strategy, RPA
Peter O'Sullivan, Senior Sales Director for the Western Region, Quantcast
Douwe RademakerCEO, Ipsos MarketQuest
Rich Reigart, Director of Strategy, 360i
Jan Thompson, SVP US Auto Lead Ipsos
Tom Triscari, CEO, Labmatik
Posted By thinkLA Aficionado,
Thursday, April 24, 2014
Updated: Friday, August 8, 2014
On April 23rd, industry professionals explained how Social Media, PR, Analog/TV, Experiential, CRM, SEM and In-Car Tech can work together to amplify brand messaging and cross-promote in the digital space.