Our 2019 Mobile Breakfast focused on the theme of Grow Your Mobile Competence: How to Better Connect, Create and Convert through Mobility
Being "mobile-first", "mobile-ready", etc. -- it's tough to excel in mobile. In the modern digital economy, many brands still find it challenging to tailor their content and marketing decisions for mobile, from site design to the types of ads they invest in. Few brands would say they're strong at optimally deploying marketing resources and streamlining their mobile commerce experiences. These decisions increasingly impact the bottom line.
Whether your content and ads are brilliant but need work on conversion, or your commerce efforts are great but you need to expand reach and engagement, we've got you covered. Grab your rectangular marketing device, hail a ride share, hop on a Bird... and head to the ThinkLA Mobile Breakfast. We'll help you unlock your potential in mobile.
Over 750 attendees gathered for our Mobile Breakfast at the Beverly Hilton. Guests heard from Jack in the Box, Tastemade, Google, Instagram, Waze and other brands about their "mobile-first" strategies.
We would like to extend a big "Thank you" to our keynote speaker: Iwona Alter, VP, Marketing at Jack in the Box, and to our other speakers: Aaron Austin, Sarah Bachman, Ben Blatt, Karin Gilford, Oren Katzeff, Raghu Kodige, Melaney Lubey, Nick Mokey, Joanne Nichols, Sarah Ohle, Kate Slovin, Autumn White, and Doug Zanger for an educational morning.
Victoria Adelhelm, Account Manager, Fetch: Sonos Speakers, courtesy of Nucleus
Samantha Baseford, Associate Media Director, RPA: Beats By Dre headphones, courtesy of AdColony
Matt Lipschutz, Zimmerman Account Director, Zimmerman: Apple Gift Card, courtesy of Sabio Mobile
Daria Hannah, Senior Strategist, GiantSpoon: Google Home Mini, courtesy of Waze
Iwona Alter, Chief Marketing Officer, Jack In The Box
Aaron Austin, Mobile App Sales and Strategy Expert, Google
Sarah Bachman, SVP, Digital Experience Lead, Horizon Media
Ben Blatt, Executive Director, Digital Marketing, ABC/Disney
Karin Gilford, SVP/GM, Movies Anywhere, Walt Disney Studios
Oren Katzeff, Head of Programming, Tastemade
Raghu Kodige, Chief Product Officer and Co-Founder, Alphonso Inc.
Posted By Emily Hope,
Tuesday, March 28, 2017
Updated: Tuesday, March 28, 2017
We would like to extend a big "Thank you" to Henry Blodget, Charlotte Cochrane, Matt Doherty, Rita Drucker, Dan Greenberg, Amy King, Gustavo Leone, Serge Matta, Kimberly Smith, and Missaka Wijekoon for a highly educational morning.
After an enlightening and informative keynote by Henry Blodget, attendees were treated to a vibrant panel discussion among mobile and location marketing experts. Led by Charlotte Cochrane, the panel discussed the benefits and issues surrounding GPS, beacon technology, and much more. Rita Drucker of Yahoo! presented detailed information on mobile use and consumer behavior, while Dan Greenberg of Sharethrough and Gustavo Leone of Mattel held a fireside chat discussing recent Barbie campaigns and their connection to mobile interaction.
Henry Blodget, Cofounder, CEO, and Editor-in-Chief, Business Insider
Charlotte Cochrane, SVP, Managing Director, Digital, Horizon Media
Matt Doherty, Regional Sales Director, PlaceIQ
Rita Prosyak Drucker, Head of Yahoo Storytellers, Yahoo
Dan Greenberg, Co-Founder and CEO, Sharethrough
Amy King, Director, Product Marketing, MaxPoint Interactive, Inc.
Gustavo Leone, Content Development & Distribution of New Media, Mattel