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Mobile Breakfast 2019 Sponsored by Taboola (Recap)

Posted By Web Admin, Tuesday, March 26, 2019

Our 2019 Mobile Breakfast focused on the theme of Grow Your Mobile Competence: How to Better Connect, Create and Convert through Mobility

Being "mobile-first", "mobile-ready", etc. -- it's tough to excel in mobile. In the modern digital economy, many brands still find it challenging to tailor their content and marketing decisions for mobile, from site design to the types of ads they invest in. Few brands would say they're strong at optimally deploying marketing resources and streamlining their mobile commerce experiences. These decisions increasingly impact the bottom line.

Whether your content and ads are brilliant but need work on conversion, or your commerce efforts are great but you need to expand reach and engagement, we've got you covered. Grab your rectangular marketing device, hail a ride share, hop on a Bird... and head to the ThinkLA Mobile Breakfast. We'll help you unlock your potential in mobile.

For a more in-depth recap, read our blog post.

See last year's Mobile Breakfast Recap.


Raffle winners:

From Taboola: $500 spa day at Peninsula Beverly Hills
Winner: Courtney Helland, OMD

From Aki: $150 If Only Gift Card
Winner: Christine Bernal, RPA

From Spectrum: Dodgers Tickets and Pre-Game Experience
Winner: Tracy Camparone, Mirum Agency 


 

EVENT PHOTOS HIGHLIGHT VIDEO COMING SOON


 

KEYNOTE PRESENTATION


 

THANK YOU TO OUR SPONSORS

 

Presenting Sponsor

https://www.taboola.com/


Supporting Sponsor

https://www.a.ki/
https://www.spectrumreach.com/ https://www.fandango.com/

 

Exhibit Sponsor  Promotion Sponsor
https://adtheorent.com/
https://www.blis.com/


SPEAKERS


Heidi Browning(bio)
EVP, Chief Marketing Officer
NHL
Iva Campisano(Linkedin)
Chief Visionary
Left Front Media
Robert Derow(Bio)
Partner
BCG Digital Ventures
Greg Crockart(bio)
Business Director
Mirum Agency


Melissa Eccles(bio)
Group Creative Director
Amazon Studios
Walter Geer III(bio)
Co-Founder
Quarry

Joao Machado(Linkedin)
SVP, Product Marketing
Sabio Mobile

Evan Sigel(bio)
Media Sales Director, Brand and Agency Partnerships
Taboola

Straith Schreder(Linkedin)
Creative Director
VICE
Benny Thomas(Linkedin)
Managing Partner
Rise & Shine & Partners
Cory Treffiletti(LinkedIn)
CMO
Voicea

Tags:  #thinkMobile  AI  breakfast  experiences  mobile  Mobile Breakfast  Mobile Devices  mobile marketing  real time  real-time  sensors  technology  UI 

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Mobile Breakfast 2018

Posted By Emily Hope, Thursday, March 8, 2018

 

Over 750 attendees gathered for our Mobile Breakfast at the Beverly Hilton. Guests heard from Jack in the Box, Tastemade, Google, Instagram, Waze and other brands about their "mobile-first" strategies.   

We would like to extend a big "Thank you" to our keynote speaker: Iwona Alter, VP, Marketing at Jack in the Box, and to our other speakers: Aaron Austin, Sarah Bachman, Ben Blatt, Karin Gilford, Oren Katzeff, Raghu Kodige, Melaney Lubey, Nick Mokey, Joanne Nichols, Sarah Ohle, Kate Slovin, Autumn White, and Doug Zanger for an educational morning.

 

RAFFLE WINNERS

  • Victoria Adelhelm, Account Manager, Fetch: Sonos Speakers, courtesy of Nucleus
  • Samantha Baseford, Associate Media Director, RPA: Beats By Dre headphones, courtesy of AdColony
  • Matt Lipschutz, Zimmerman Account Director, Zimmerman: Apple Gift Card, courtesy of Sabio Mobile
  • Daria Hannah, Senior Strategist, GiantSpoon: Google Home Mini, courtesy of Waze 

PANELISTS

  • Iwona Alter, Chief Marketing Officer, Jack In The Box
  • Aaron Austin, Mobile App Sales and Strategy Expert, Google
  • Sarah Bachman, SVP, Digital Experience Lead, Horizon Media
  • Ben Blatt, Executive Director, Digital Marketing, ABC/Disney
  • Karin Gilford, SVP/GM, Movies Anywhere, Walt Disney Studios
  • Oren Katzeff, Head of Programming, Tastemade
  • Raghu Kodige, Chief Product Officer and Co-Founder, Alphonso Inc.
  • Melaney Lubey, VP Marketing & Strategic Partnership, dailyKarma
  • Nick Mokey, Managing Director, Digital Trends
  • Joanne Nichols, Head of Strategic Partnership, West Coast Waze
  • Sarah Ohle, Marketing Insight Lead, GroundTruth
  • Kate Slovin, Product Marketing Manager, Instagram
  • Autumn White, Head of Digital, West Coast, OMD
  • Doug Zanger, Editor, The Drum Americas

TAKEAWAYS

  • Most overrated trend? “VR for entertainment. There are many applications, but not for entertainment.” - Ben Blatt, ABC / Disney
  • There will be over 75 billion connected devices by 2020. IoT is accelerating quickly but could use some standardization.
  • There is great consumer satisfaction in voice-enabled devices but use is still lagging behind relative to other mobile devices.
  • By 2023, auto manufacturers predict that a single car will have 100 million lines of code. The first Space Shuttle launched with 500,000 lines of code.
  • "Don't just do innovative things and expect a result - what may work in traditional media but doesn't always in mobile." - Karin Gilford, SVP/GM, Movies Anywhere, Walt Disney Studios
  • "Our 24/7 operations help us leverage the instant, mobile, "want it now" culture marketing for our brand." - Iwona Alter, Chief Marketing Officer, Jack in the Box
  • The casual mobile gamer spends time — and money. According to Jun Group, revenue is at $50 billion. Hollywood B.O. revenue was $40 billion in 2017.

PHOTOS

 

EVENT VIDEO

 

KEYNOTE PRESENTATION

 

SPONSORS

Supporting Sponsors

http://alphonso.tv/
http://www.groundtruth.com/


Sponsors

https://www.adcolony.com/
https://a.ki/ https://foursquare.com/
http://www.sabio.us/ http://www.sabio.us/


Raffle Sponsor

http://nucleusmarketing.com/

Tags:  #ThinkMobile  Brand Marketing  Digital  Jack in the Box  Mobile  Mobile Breakfast 

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Mobile Breakfast 2017

Posted By Emily Hope, Tuesday, March 28, 2017
Updated: Tuesday, March 28, 2017

We would like to extend a big "Thank you" to Henry Blodget, Charlotte Cochrane, Matt Doherty, Rita Drucker, Dan Greenberg, Amy King, Gustavo Leone, Serge Matta, Kimberly Smith, and Missaka Wijekoon for a highly educational morning.

After an enlightening and informative keynote by Henry Blodget, attendees were treated to a vibrant panel discussion among mobile and location marketing experts. Led by Charlotte Cochrane, the panel discussed the benefits and issues surrounding GPS, beacon technology, and much more. Rita Drucker of Yahoo! presented detailed information on mobile use and consumer behavior, while Dan Greenberg of Sharethrough and Gustavo Leone of Mattel held a fireside chat discussing recent Barbie campaigns and their connection to mobile interaction.   

SPEAKERS

  • Henry Blodget, Cofounder, CEO, and Editor-in-Chief, Business Insider
  • Charlotte Cochrane, SVP, Managing Director, Digital, Horizon Media
  • Matt Doherty, Regional Sales Director, PlaceIQ
  • Rita Prosyak Drucker, Head of Yahoo Storytellers, Yahoo
  • Dan Greenberg, Co-Founder and CEO, Sharethrough
  • Amy King, Director, Product Marketing, MaxPoint Interactive, Inc.
  • Gustavo Leone, Content Development & Distribution of New Media, Mattel
  • Serge Matta, President, xAd
  • Kimberly Smith, Director, Brand Partnerships, Foursquare
  • Missaka Wijekoon, Mobile Chief Technology Officer, Sabio Mobile

MOBILE BREAKFAST VIDEO PLAYLIST



PHOTO GALLERY

KEYNOTE: HENRY BLODGET

 

SPONSORS

 

Presenting Sponsor
Member


Supporting Sponsor Supporting Sponsor Supporting Sponsor
Sponsors Sponsors Sponsors

 

Sponsor Sponsor
Member Member

 

Tags:  #Mobile  #ThinkMobile  Mobile Breakfast  mobile marketing 

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