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Intern Summit 2018: Night One Recap

Posted By Emily Hope, Tuesday, June 19, 2018

Spanning three evenings, ThinkLA's Intern Summit in L.A. gives interns the opportunity to connect with their fellow young professionals over snacks and cocktails while learning insider tips and tricks from seasoned ad pros, all designed to help them survive their first years in advertising. The Intern Summit's emerging advertising professionals find inspiration from industry experts across different disciplines, talents, races, genders, career paths, and more, and gain a deeper understanding of the advertising industry’s business practices and corporate culture.

The ultimate reward of the Intern Summit is the opportunity for attendees to have résumés critiqued by top industry recruiters and HR professionals before applying for their first job in advertising.

ATTENDEE TESTIMONIALS

  • "I loved learning about internships from people who have either had one or deals with interns. Especially what to do and what not to do."
  • "My biggest takeaway was to take time to create relationships during the internship. As an entry level employee, stay in one place for some time to show that you’re sticking through."
  • "Cultivate relationships."
  • "Networking and developing relationships with your coworkers is imperative to your internship. Work hard and give everything you do your own personal touch. Stand out."
  • "I learned to be confident and work your butt off in order to get what you want."
  • My biggest takeaway was the mindset that I can find opportunities to make a difference and produce something for the team in any down time. I feel like I can use my opportunities and time more efficiently now.

PHOTOS (courtesy of Pangtastic Photos)

 

PARTNERS

 


http://www.doner.com/     http://www.doner.com/

 

 

Tags:  #InternSummit  Intern Social  Intern Summit  interns 

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IDEA Awards Gala 2018: The Power of Us

Posted By Emily Hope, Thursday, June 7, 2018

Cheers to the dreamers, the doers, the makers, the risk takers. Here's to the Best of Us.

The IDEA Awards Gala honors campaigns, agencies, clients, marketers, media partners and individuals that exemplify the best our region has to offer. For the eighth year, we celebrated Southern California's advertising, marketing and media superstars. 

Thank you for supporting your fellow marketing and advertising family by showing up for our premier event of the year. BIG congratulations to all of our finalists, winners, and entries and special thanks to our host, Paul Ollinger, commentators: Jacklyn Uweh and Chris Denson, and our event partners and sponsors who helped us create all of the magic! #ThinkAwards #PowerOfUs



WINNERS 



CAMPAIGN ACHIEVEMENT AWARDS


INDIVIDUAL ACHIEVEMENT AWARDS


COMPANY ACHIEVEMENT AWARDS


HALL OF FAME



IDEA Awards 2018 Highlight Video



IDEA Awards Playlist

 


PHOTO GALLERY

 

WINNERS PHOTOS STEP AND REPEAT


 

EVENT PHOTOS TREMOR VIDEO DPS PHOTO BOOTH


SPONSORS



Supporting Sponsor Supporting Sponsor
http://adworks.att.com/ http://facebook.com


Safe Travels Sponsor Photo Booth Sponsor Cocktail Party Sponsor After Party Sponsor
https://www.acast.com/
http://www.tremorvideodsp.com/
https://www.conversantmedia.com/ http://imgur.com/


After Party Sponsor Host Sponsor Atmosphere Sponsor Table Wine Sponsor
https://www.simpli.fi/ http://twitter.com https://www.yume.com/ https://enterprise.foursquare.com/


Winners Circle Sponsor Cheersme Sponsor Tasty Treat Sponsor
https://spotifyforbrands.com/en-US/
https://loopme.com/ https://www.buzzfeed.com/

Partners
http://www.defymedia.com/ http://www.printv3.com/ http://rapportww.com/us/


Creative Partners
http://liquidadvertising.com/ https://vimby.com/

Tags:  #PowerOfUs  #ThinkAwards  Best Of Us  Gala  IDEA Awards 

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Pokeraoke 2018: The Tiki Edition

Posted By Emily Hope, Monday, May 7, 2018

On May 3, we took over Ohm Nightclub in Hollywood for a fabulous tiki casino night! At our eleventh Pokeraoke event, over 600 industry professionals dressed in their best tiki dress for an evening of casino games, karaoke, and Texas hold ‘em.

Congratulations to the winners!

Poker Tournament sponsored by AdTheorent:

  • 1st place: Brian Banks, VP, Director of Digital Strategy, Davis Elen
  • 2nd place: Gary Buttice, Digital Media Planner, Quigley-Simpson
  • Poker-Rookie: Jackie Lee, Associate Director, Canvas Worldwide

Karaoke sponsored by Ranker:

  • 1st place: Mimi Estell, Mirror Digital
  • 2nd place: Ralph Batac, Carat
  • 3rd place: Deveny Rohier, MediaCom
  • Runner-up: Josh Elliot, NBCuniversal

Casino Game chip leaders:

  • Kevin Scheller, IAS
  • Logan Smetana, Rolling Stone
  • Ashley Warren, Quigley-Simpson

 

PHOTOS

Event Photos Clearstream Photo Booth
    

 

 

SPONSORS

 
 

Poker Tournament Sponsor

http://adtheorent.com/

Onstage Sponsor

Photobooth Sponsor
https://www.ranker.com/ Sponsors
Exposure Sponsor Creative Partner
https://www.nativo.com/ www.nickvaldivia.com

Tags:  #ThinkPokeraoke  AdTheorent  Karaoke  Ohm Nightclub  Poker  Pokeraoke  Ranker  Social  Social Events 

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Advanced TV 2018

Posted By Emily Hope, Thursday, April 26, 2018

At ThinkLA’s second Advanced TV Breakfast on April 26, 500+ attendees heard from a variety of speakers and panelists across the ATV spectrum. Thank you to our attendees, speakers, volunteers, and especially our sponsors: Spectrum Reach, Alphonso, Samsung Ads, SpotX, and Roku. 

Advanced TV is more than a buzzword, but some still have trouble explaining what it is and why it should be an integral part of marketing and media efforts. It goes beyond the traditional thinking of what “television” is, marrying the complexities of digital video, targeting, and buying with the scale and reach of linear television. With increasing fragmentation of video content distribution and consumption, marketers and advertisers need to evolve how they leverage Advanced TV to target, engage, and measure the impact of campaigns. #ThinkTV

 

SPEAKERS

  • Jeffrey Boehme, SVP, Television Research, comScore
  • Jason Croddy, VP, Group Account Director, Canvas Worldwide
  • Asaf Davidov, Director, AdSales Research, HULU
  • Robert Hayes, EVP, Digital Marketing, NBC Universal
  • Bill Herman, Director, Digital Sales, Spectrum Reach
  • Omara Hernandez, SVP, Media Director, Canvas WorldWide
  • Ryan King, VP, Research, Samba TV
  • Julie Piepenkotter, EVP, Research, FX Networks
  • Jessica Ruggeri Houge, SVP, Digital Client Solutions, Nielsen
  • Matt Schimdt, Regional VP, Agency Development, SpotX
  • Andre Swanston, CEO/Co-Founder, Tru Optik

 

TAKEAWAYS

  • "ATV is what cable was 30 years ago and Cable is a huge part of what Advanced TV is now. For the consumer, it is the ability to watch TV at your fingertips." - Bill Herman
  • “It’s been the year of mobile for a long time, but we needed more measurement of connected TV, when the advertising support was non-linear.
  • The real charge for Neilson was to find all the pieces and make sense of them for marketing.” - Jessica Ruggeri Hogue
  • There are 17 different devices with at least 1MM household penetration. Until that clears up, advanced TV is moving uphill, and ripe for a disruptive takeover.
  • On solving OTT Platforms because there is no current standardized measures for ATV: "There are 3 steps to solve: 1. Audience validation 2. Serving-based ad metrics 3. Attribution for the Advanced TV ecosystem." - Asaf Davidov
  • "What once felt like we were trying to find water with a stick, the new cross-platform tools are engaging advertisers and quantifying viewership like never before." - Julie Piepenkotter
  • Advertisers are demanding higher accountability. Need to produce unduplicated reach across screens on connected TV devices. Advertisers want to know where the lift is coming from.
  • “Snapchat gives us a unique opportunity to market in a new way, with 20 second clips in a non-linear way” - Robert Hayes 

 

 RAFFLE WINNERS

  • Nicholas Davis, Canvas: “Best of Spectrum Reach” (two MTV Movie Awards tickets, Spectrum SportsNet signed Lakers basketball, Sonos PLAY: Wireless Speaker), courtesy of Spectrum Reach
  • Daniel Le, Canvas: Swag Basket, courtesy of SpotX
  • JC Williams, Horizon Media: 49" TCL Roku TV, courtesy of Roku
  • Elizabeth Cho, Campbell Ewald: Apple HomePod, courtesy of Alphonso

 

PHOTOS

 

 

HIGHLIGHTS VIDEO 


SPONSORS



Presenting Sponsor

https://www.spectrumreach.com/


Supporting Sponsor

http://alphonso.tv/
https://www.samsung.com/us/business/samsungads/
https://www.spotx.tv/



Sponsor

http://adworks.att.com/

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Auto Breakfast 2018

Posted By Emily Hope, Wednesday, April 11, 2018

We hope everyone enjoyed Auto Breakfast presented by PlaceIQ!

We are beyond grateful to those who attended, the knowledgable speakers and especially to our sponsors who helped make all the magic happen. This year’s event was presented by PlaceIQ, and supported by Alphonso, Media IQ, Cox Automotive, Foursquare, IHS Markit, Thinknear, and US News.

"I had a great time. I've been to many of these talks and this was the first time my attention was kept through the entire presentation."

- "Wonderful speakers and a great variety of topics. Can't wait for next year!"

- "Auto breakfast continues to be one of the best industry events in Los Angeles. Amazing speakers that gave interesting insights." 


SPEAKERS

  • Marc Bland, VP, Diversity & Inclusion, IHS Markit
  • Drew Breunig, SVP, Strategy, PlaceIQ
  • Kimberley Gardiner, Director, Marketing Communications, Kia Motors America
  • Gregory Johns, EVP, Chief Digital Officer, Canvas Worldwide
  • Mark Miller, Chief Strategy Officer, TeamOne
  • Carlene Rowe, Director, Sports & Entertainment, Conill
  • Cilmara Santos, SVP, Client Services and Brand Partnerships, Conill
  • Christopher Scuro, Digital Operations Director, Global Team Blue

TAKEAWAYS

  • “We are the youngest mainstream auto brand on the market, which means we can leverage those who may not judge us a a brand, but see that our products are just THAT awesome.” - Kimberley Gardiner
  • "There is no digital marketing, only marketing in a digital world." - Greg Johns
  • "The best short-term strategy is a long-term strategy. Your goals should be working towards what you want to accomplish in 10 or 30 years." - Mark Miller
  • "There is no cookie-cutter approach to influencer marketing, but choose influencers that own, love and are loyal to your brand. Consider 'non-traditional' multicultural properties as influencer content opportunities." - Carlene Rowe and Cilmara Santos
  • "Many Luxury Automotive campaigns fly over the heads of African American and Hispanic consumers like foreign objects in the night...it's time for an African American pickup campaign" - Marc Bland

RAFFLE WINNERS

  • Sunaia Severensson, Goodway Group: Beats by Dre, courtesy of PlaceIQ
  • Veronica Crews, RPA: Apple iPad, courtesy of Alphonso
  • Charlotte Cochrane, Horizon Media: FitBit, courtesy of MediaIQ
  • Teresa Tran, Horizon Media: Amazon Echo, courtesy of IHS Markit
  • Brad Marsh, Team One: Ring Doorbell, courtesy of Thinknear
  • Jeff Salkowski, Schiefer ChopShop: Kia Headphones

PHOTO GALLERY

 

 

HIGHLIGHTS VIDEO

 

PRESENTATIONS

Marc Bland, IHS Markit PlaceIQ and Global Team Blue
   

 

SPONSORS

 

Presenting Sponsor

https://www.placeiq.com/

Supporting Sponsor

http://alphonso.tv/


Book Sponsor

http://mediaiqdigital.com/


Sponsor

https://www.coxautoinc.com/

https://foursquare.com/

https://ihsmarkit.com/index.html

https://www.thinknear.com

https://www.usnews.com/


Tags:  Auto Breakfast  Automotive  Canvas Worldwide  Cox Automotive  Foursquare  IHS Markit  Kia  PlaceIQ  Team One USA  Thinknear  US News 

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Takeaways from YoungStars: Inclusion in the Media World

Posted By Emily Hope, Friday, March 16, 2018

On Wednesday, March 14, we invited industry pros from Universal Pictures, HBO, Sparkd Studios, and OMD to discuss diversity, race, gender, inclusivity, and how all of that plays into the media landscape. Many thanks to our panelists for sharing their knowledge, and to Grindr for hosting us. 

PANELISTS

  • Zach Stafford, Editor-in-Chief, INTO
  • Ben Cory Jones, Writer/Producer, HBO's 'Insecure' and Netflix's 'Step Sisters'
  • Candela S. Rebot, Founder/Creative, Sparkd Studios
  • Ivette Martinez, Group Director, OMD
  • Jonathan Gist, Director, Multicultural Publicity and Promotions, Universal Pictures

 

#THINKSTARS TAKEAWAYS

On navigating assumptions about millennials….

  • "If something comes out of your mouth and you know what your talking about, that’s when people pay attention to you. That’s when people really trust you. Know your sh*t." - Ivette Martinez

On breaking into the industry…

  • "It’s still very difficult to convince people your story matters. We are constantly breaking in. You have to keep pushing hard, you always have to seek opportunities that are going to teach you something and grow, and meet people who have a strong network." - Ben Cory Jones
  • "Advertising is cutthroat - especially for females trying to make any sort of difference. I had to tap into my resources." - Candela S. Rebot
  • "Pitch it, pitch it, pitch it until it works out. I just pretended that I knew was I doing until it actually worked." - Candela S. Rebot

On being marketed to as a minority….

  • Who do people want to see, who do people care about? "They want to see themselves. At the end of the day I want to see myself." - Johnathan Gist
  • "Whatever area you consider yourself to be an “other”, that is something that you never forget. As a minority we have to do a lot of teaching to other people about who we are." - Ben Cory Jones
  • Inclusion is less about who’s in the room but about how you feel in that room.
  • “Staying true to the culture, means staying true to yourself.” - Ben Cory Jones 

On multiculturalism in media:

  • "Total market is not only catering to a general market audience, it’s about finding those nuances, talking to a diverse segment and making it part of the total market conversation." - Ivette Martinez
  • "I love that we can create this conversation around a horror movie (Get Out) but it’s still so culturally relevant, its still so powerful and everyone can walk away with something different, something relatable." - Johnathan Gist

On work life balance…

  • "If I am still pulling from the same well of stories that means I haven’t lived enough. We have to give ourselves time to do that." - Ben Cory Jones
  • "Everything isn’t urgent. It’s about realizing your worth and what you bring to the table. The world is not going to end tomorrow. It’s not ER, it’s PR." - Johnathan Gist

On failure…

  • "When the product you create is incumbent on someone’s opinion of it, you’re going to fail. In order to work in the business we work in, you constantly have to be reinventing yourself." - Ben Cory Jones
  • "It’s very easy to deflect the fault of something to feel better but it’s important to remember, we are only as good as our mistakes. Think about what you could have done better, if there is nothing you could have done better, do it again. At some point it’s going to click." - Candela S. Rebot
  • "Admitting when you failed is super important, that makes you human. We are all human. Admitting, apologizing, and figuring out how your going to fix it and make it better so that someone else doesn’t have to." - Ivette Martinez

PHOTOS

 

VIDEOS

 Full Panel (Facebook Live) Highlights Video 

 

 

 

 

PARTNERS

 

Sponsors

Tags:  #ThinkStars  Entertainment  Young Professionals  YoungStars  YPC 

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Mobile Breakfast 2018

Posted By Emily Hope, Thursday, March 8, 2018

 

Over 750 attendees gathered for our Mobile Breakfast at the Beverly Hilton. Guests heard from Jack in the Box, Tastemade, Google, Instagram, Waze and other brands about their "mobile-first" strategies.   

We would like to extend a big "Thank you" to our keynote speaker: Iwona Alter, VP, Marketing at Jack in the Box, and to our other speakers: Aaron Austin, Sarah Bachman, Ben Blatt, Karin Gilford, Oren Katzeff, Raghu Kodige, Melaney Lubey, Nick Mokey, Joanne Nichols, Sarah Ohle, Kate Slovin, Autumn White, and Doug Zanger for an educational morning.

 

RAFFLE WINNERS

  • Victoria Adelhelm, Account Manager, Fetch: Sonos Speakers, courtesy of Nucleus
  • Samantha Baseford, Associate Media Director, RPA: Beats By Dre headphones, courtesy of AdColony
  • Matt Lipschutz, Zimmerman Account Director, Zimmerman: Apple Gift Card, courtesy of Sabio Mobile
  • Daria Hannah, Senior Strategist, GiantSpoon: Google Home Mini, courtesy of Waze 

PANELISTS

  • Iwona Alter, Chief Marketing Officer, Jack In The Box
  • Aaron Austin, Mobile App Sales and Strategy Expert, Google
  • Sarah Bachman, SVP, Digital Experience Lead, Horizon Media
  • Ben Blatt, Executive Director, Digital Marketing, ABC/Disney
  • Karin Gilford, SVP/GM, Movies Anywhere, Walt Disney Studios
  • Oren Katzeff, Head of Programming, Tastemade
  • Raghu Kodige, Chief Product Officer and Co-Founder, Alphonso Inc.
  • Melaney Lubey, VP Marketing & Strategic Partnership, dailyKarma
  • Nick Mokey, Managing Director, Digital Trends
  • Joanne Nichols, Head of Strategic Partnership, West Coast Waze
  • Sarah Ohle, Marketing Insight Lead, GroundTruth
  • Kate Slovin, Product Marketing Manager, Instagram
  • Autumn White, Head of Digital, West Coast, OMD
  • Doug Zanger, Editor, The Drum Americas

TAKEAWAYS

  • Most overrated trend? “VR for entertainment. There are many applications, but not for entertainment.” - Ben Blatt, ABC / Disney
  • There will be over 75 billion connected devices by 2020. IoT is accelerating quickly but could use some standardization.
  • There is great consumer satisfaction in voice-enabled devices but use is still lagging behind relative to other mobile devices.
  • By 2023, auto manufacturers predict that a single car will have 100 million lines of code. The first Space Shuttle launched with 500,000 lines of code.
  • "Don't just do innovative things and expect a result - what may work in traditional media but doesn't always in mobile." - Karin Gilford, SVP/GM, Movies Anywhere, Walt Disney Studios
  • "Our 24/7 operations help us leverage the instant, mobile, "want it now" culture marketing for our brand." - Iwona Alter, Chief Marketing Officer, Jack in the Box
  • The casual mobile gamer spends time — and money. According to Jun Group, revenue is at $50 billion. Hollywood B.O. revenue was $40 billion in 2017.

PHOTOS

 

EVENT VIDEO

 

KEYNOTE PRESENTATION

 

SPONSORS

Supporting Sponsors

http://alphonso.tv/
http://www.groundtruth.com/


Sponsors

https://www.adcolony.com/
https://a.ki/ https://foursquare.com/
http://www.sabio.us/ http://www.sabio.us/


Raffle Sponsor

http://nucleusmarketing.com/

Tags:  #ThinkMobile  Brand Marketing  Digital  Jack in the Box  Mobile  Mobile Breakfast 

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Digital Production: Process and Profitability

Posted By Emily Hope, Wednesday, February 28, 2018

We would like to extend a big thank you to Don Lupo for a highly educational session, at to Jukin Media for hosting the group.

 

We learned what it takes to make a digital project efficient and profitable, whether producing banners, a mobile app, or a website as well as the basics of the digital production process, how to estimate for projects, and why the client needs to pay for IA, UX, and QA, as every agency has challenges with digital production:

  • Account does not always know it well
  • Creative does not always follow best practices
  • Finance doesn’t always know how to bill for it
  • Very few people know how to make it profitable

Digital production can be far more complicated than anyone anticipates, but focusing on process can make it much easier. In this class, we discussed what it takes to not only get websites and banners out the door AND how to get them done efficiently and (hopefully) profitable.

KEY TAKEAWAYS

  • A clearer understanding of digital production process
  • How to best utilize digital producers
  • How proper estimating can save and make money
  • Why you should fight for IA and QA when the client balks
  • How to use consumer empathy to make a better digital product

 

PRESENTATION SLIDES


Tags:  #Thinklearndo  digital advertising  Don Lupo  production 

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Diversifying Advertising: Perspectives on Hiring Black Talent and Workplace Inclusivity

Posted By Emily Hope, Monday, February 26, 2018

In recognition of Black History Month, RPA partnered with NBC Universal, ThinkLA, and ThinkLA's DIG initiative on "Diversifying Advertising: Perspectives on Hiring Black Talent & Workplace Inclusivity on Feb. 21 at RPA in Santa Monica.

From recruiting and retaining black talent to workplace inclusivity, we learned about the challenges agencies and businesses face in creating a diverse culture from industry veterans. Panelists included: Kirsten Atkinson, VP, Client Partnerships, NBCUniversal Media; Rhonda Fortner, Digital Media Manager, Innocean USA; Marissa Nance, Managing Director, Multicultural Content Marketing andStrategic Partnerships, OMD; Marcus Wesson, Executive Creative Director, Dailey; and moderator Shanique Bonelli-Moore, Senior Director, Global Corporate Communications, Buzzfeed.

Below are takeaways from ThinkLA's Admin Coordinator, Events, Olivia Christian.

"What an amazing way to celebrate Black History Month! Thank you to RPA for hosting this incredibly informative and inspiring event. A special thanks to NBC Universal and ThinkLA's DIG initiative for partnering to make this event possible."

MEMORABLE QUOTES

“What I would challenge each of you is first and foremost, be aware of who you are. Don’t become someone you’re not. If you’re not true to yourself, you’re not your best self.” - Marissa Nance, Managing Director, Multicultural Content Marketing & Strategic Partnerships, OMD

“One thing that I value the most is... time. If I can give that, that means more than money and other resources.” - Kirsten Atkinson, VP, Client Partnerships, NBCUniversal Media

“[People of color] will go to a meeting but we won’t sit down together and talk to each other. That becomes intimately important in all of our learning. We have to educate each other because we individually can’t break the mask. We have to collectively communicate and destroy the perception.” - Rhonda Fortner, Digital Media Manager, Innocean USA 

“I came up through the [ThinkLA's] MAT Program, which is essentially the multicultural advertising training program… it helped show that I had experience in the real world.” - Marcus Wesson, Executive Creative Director, Dailey

  

EVENT VIDEO

  

 

EVENT IMAGES

As a special treat for the attendees, Don Lupo of lupofoto created a complimentary portrait opportunity.
Click below for the full gallery (password: Diversity2018). 

   

Tags:  #ThinkDIG  DIG  Diversity  Diversity in Advertising  RPA 

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Spring CanJam 2018

Posted By Emily Hope, Monday, February 12, 2018

What a great day of volunteering at the LA Regional Food Bank in Commerce! With 50+ ThinkLA and AMA-Los Angeles volunteers, we sorted and folded over 5,000 boxes - enough boxes to store food for 5,936 people in the LA area!

Many thanks to Supa Coffee for providing the morning energy, and to Vox DJ's (DJ Hudd!!) for keeping the party going while we worked!

 

EVENT PHOTOS

Tags:  #thinkcanjam  AMA Los Angeles  CanJam  Giving Back  LA Regional Food Bank 

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