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Charity Golf Day benefitting Ad Relief 2014

Posted By Administration, Friday, September 12, 2014
Updated: Thursday, September 11, 2014

On September 9th, we teamed up with Ad Relief for our annual charity golf tournament in Moorpark.



Thank you to the sponsors, players and Moorpark Country Club.


Tournament Results:

3rd Place:


Creekside 18   52
Davis Chan
Jesse Booner
Mike Wolfe
Penn Jones
2nd Place:
Creekside 6B50.7
Chris Antzoulatos
Peter Brown
Steve DuBane
Tod Perry
1st Place:
Canyon Crest 9A   50.5
John Goodstadt
Greg Abraham
Lee Sparer

Closest to the Pin:

Closest to Pin ($100)   Distance
Jim Horan6'3"
#6 Creekside ($100)   Distance
Jim Horan6'3"
#4 Ridgeline   Distance
Scott Findar12'
#9 Ridgeline ($100)   Distance
Greg Abraham14'5"
#3 Canyon Crest   Distance
AJ Hoceyer3'1"
#8 Canyon Crest   Distance
Sean Kelly5'8"

Tags:  Ad Relief  Golf Day  Philanthropy 

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Social Media Breakfast 2014

Posted By Administration, Friday, September 5, 2014
Updated: Friday, September 5, 2014

On Thursday September 4th, we got to hear about the evolving nature of Social Media from experts in the field. Kim Celestre from Forrester Research discussed creating utility marketing to reach the "always addressable consumer." Stacy Martinet from Mashable touched on the importance of being picky when choosing which platforms to market your product across. Tom Pettus from Deutsch highlighted the ever-growing trend of User Generated Content and it's influence throughout a variety of campaigns. Guests also heard from a great panel of specialists including Katie Lavin of 20th Century Fox, Derek Baynham of tinyREBELLION, and Eric Holden of EIF who covered the basics of how to take a human approach to social media marketing.

Presentation Slides

Press Coverage

How to Make Sure Your Social Marketing Isn’t 'Junk' by Matt Kapko, CIO

Forrester offers 5 ways to win at utility marketing at ThinkLA Social Media Breakfast by Lizzie Serber, iMedia Connection

Congratulations to the raffle winners:

Michele Fitzwilliam, The Hollywood Reporter - Jawbone, courtesy of Sizmek
Edward Trujillo, Hall & Partners - Beats by Dre Headphones, courtesy of tumblr

Thank you to our speakers:

Kim Celestre, Senior Analyst, Forrester Research
Stacy Martinet, Chief Marketing Officer, Mashable
Tom Pettus, EVP, Group Creative Director, Deutsch

Thank you to our panel:

Don Lupo (Moderator), SVP/Director of Digital Production, Dailey
Derek Baynham, Content Creator, tinyREBELLION
Eric Holden, SVP, Digital Marketing, Entertainment Industry Foundation
Katie Lavin, VP, Digital Marketing, Twentieth Century Fox

Thank you to our sponsors:



Tags:  Deutsch  Forrester Research  Mashable  Social Media  tinyREBELLION 

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SummerJam 2014

Posted By Administration, Friday, August 22, 2014
Updated: Thursday, August 21, 2014

On August 21st, we threw a backyard bash featuring dinner, dancing and cocktails to celebrate the end of summer. The evening was spent playing backyard games such as bocce ball, corn-hole toss, and Jenga on the lawn at the Bel Air Bay Club.



Congratulations to our raffle winners:
Elizabeth Thrash, Palisades Media Group - Fitbit courtesy of Thinknear
Sunny Minh Nguyen, Horizon Media - GoPro camera courtesy of Thinknear
Thank you to our sponsors:

Tags:  AdColony  Quantcast  Summer  SummerJam  Thinknear 

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Save the Surf

Posted By thinkLA Aficionado, Monday, August 18, 2014
On August 16th, we teamed up with the Surfrider Foundation clean the beach and learn to surf or strike a yoga pose.

Thank you to our sponsors:

Tags:  beach  Maxpoint  Philanthropy  Surfrider  yoga 

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Laughing MATters 2014

Posted By thinkLA Aficionado, Friday, August 15, 2014
On Thursday, August 14th, five advertising industry comedians took over the Laugh Factory stage in Hollywood for a hilarious show to benefit the MAT Program.

Thank you to our presenting sponsor:

This post has not been tagged.

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Futurology with Dietmar Dahmen: This Sh*t is Happening 2014

Posted By Administration, Tuesday, July 22, 2014
Updated: Wednesday, July 23, 2014

On July 22, ThinkLA welcomed Dietmar Dahmen, Chief Innovation Officer, ecx.io, who discussed how change is happening all around us at a much faster pace than we could ever imagine. “We don’t like new ideas because we have to relearn concepts and unlearn the bad ones, but in order to improve your brand's survival, you must adapt," said Dietmar. As Google Glass, Glyph, Necomimi and other futuristic gadgets and trends emerge, it is important for marketers to:

1. Re-adjust their approach to these advancements by asking, "what could others do to destabilize your business?" Then find a solution.
2. Discover what consumers expect and what they do not expect, to make your brand memorable. Make the message individualized.
3. Track what people are doing and customize their narcissistic reality with speedy results.
4. Understand that if you need to explain something, the idea won't work. Ensure that your customers have easy and convenient information they can understand.
Presentation Comic

Thank you to Dietmar Dahmen for leading this presentation, and to LMU for hosting us.

And thank you to our moderator:

Jason Yoong, Portfolio Manager, Integrated Media, Universal McCann

Tags:  Branding  Innovation  technology  trends 

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Entertainment Marketing Breakfast 2014

Posted By thinkLA Aficionado, Monday, July 21, 2014
Updated: Monday, July 21, 2014
On July 17, 2014, over 500+ guests attended our 2014 Entertainment Marketing Breakfast at the Ritz-Carlton Hotel to discuss marketing trends in the millennial age. Here are three takeaways from our speakers:
  1. Millennials reach millennials. This generation is eager to share knowledge with their friends and go beyond the ordinary means of seeking information- they want an authentic and personalized message that they can depend on. – George Strompolos, Fullscreen
  2. Advertising is not the problem, bad advertising is. Millennials like to access information from their peers, trusted friends and close network. With constant overflow of advertising, they filter the most useful and practical advice for their everyday lives. "If you want to shape the future, then talk to it". – Kent Rees, Pivot TV
  3. The "Barney Affect" effect not only symbolizes a popular purple dinosaur show that most millennials grew up watching, but how those values of equality and justice still hold true for them today. Companies and brands should mirror their social responsibility in order to attract this generation to their products. Millennials expect brands to take note of their feedback and engage them in interactive communication. – Warren Wright, EVP of LifeCourse Associates.
Presentation Slides
Congratulations to the raffle winners:

Thalia Doherty, Tru TV - Kindle Fire/Amazon TV, courtesy of The Los Angeles Times
Kevin Ford, OMD - PS4, courtesy of Twitch
Sara Leverty-Lavoie, Rouge Beauty - Xbox One, courtesy of Curse
Carolyn Loo, UM - iPad Air, courtesy of Session M

Thank you to our speakers:

Warren WrightExecutive Vice President - Lifecourse Associates
Kent ReesExecutive Vice President, Pivot TV 
Kevin WinstonFounder, Digital LA
George StrompolosCEO and Founder, Fullscreen



Hulu’s major distinguishing factor

Why original VOD programmatic is here to stay
Thank you to our sponsors:

Tags:  #thinkentertainment  Entertainment  Marketing  Media  Millennials 

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AdU: Account Management 2014

Posted By Sarah Ledo, Wednesday, July 16, 2014
At the AdU: Account Managment class, members of RPA, Common and DirecTV explained what it takes to be a strong account manager. Attendees were shown real-life examples and skills to apply to their own jobs and gained a better understanding of the many opportunities of working in account management. Check out the presentation slides!

The instructors also recommend checking out the following:
Built to Last & Good to Great (Jim Collins)
Made to Stick (Chip and Dan Heath)
Hey Whipple, Squeeze This (Luke Sullivan)
The Lean Startup (Eric Ries)
Power (Jeffrey Pfifer)
Ogilvy on Advertising (David Ogilvy)
Collaborate or Perish (William Bratton & Zachary Tumin)
Drive & A Whole New Mind (Daniel Pink)
Blue Ocean Strategy (W. Chan Kim)
Why We Buy (Paco Underhill)
The Tipping Point & David and Goliath (Malcolm Gladwell)
Top 10 TED TALKS (or all of them)
Ad Week/Ad Age
This Advertising Life Tumblr (trust us)

Thank you RPA for hosting the event and to our instructors:
Lisa Tanner, Vice President, Account Director, RPA
Romy Flint, Senior Director, Common
Kaleen Ogden, Associate Planning Director, RPA
Margaret Mason, Director of Marketing, DirecTV


Tags:  Account Management  AdU  Professional Development 

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Schmooze Cruise 2014

Posted By thinkLA Aficionado, Monday, June 23, 2014
Updated: Monday, June 23, 2014
On June 19th, we once again we took out the biggest yacht in the Marina for our annual Schmooze Cruise! Attendees mingled and enjoyed the beautiful sea air while adorned in Polos and Pastels.


Congratulations to the raffle winners:
Michael Thill, Centro - Jawbone, courtesy of AdTheorant.
James Ho, Groupm - Pebble Smartwatch, courtesy of PayPal.
Jennifer Roman, Discovery - $500 to Terranea Resort, courtesy of pk4 Media.
Kelly Wetmore, Initiative - 2 outdoor concert tickets with picnic basket, courtesy of Quantcast.

Congratulations to the clothing drive winner:
Jen Mutchnik, Crave Online - 2 VIP tickets to AdJam, courtesy of ThinkLA.

Thank you to our sponsors:
Bar Entertainment Exposure

Tags:  Boat  Entertainer  Hornblower  Marina Del Rey  Polos and Pastels  Social 

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2014 ThinkLA Interactive Idea Awards Gala

Posted By thinkLA Aficionado, Monday, June 9, 2014
Updated: Friday, June 13, 2014


Cocktail Reception
Winner's Circle
Photo Booth

Congratulations to the 2014 ThinkLA Interactive Idea Award winners! Here's who killed it:

Individual Achievement Awards

Client of the Year

Alicia Jones, American Honda Motor Co., Inc.

Sales Person of the Year

Anthony Ward, AdColony

Agency Person of the Year

Olga Weinraub, Garage Team Mazda

Campaign Achievement Awards

Best Experiential Campaign

Deutsch LA
The Threshold Dollhouse, presented by Target

Best Video Campaign

Content & Co
The 4 to 9ers

Best Visual Campaign

Fire Station Agency
Discover Earth's Finest Water

Best Mobile Campaign

Deutsch LA
Never Burn Another Bag of Popcorn Again – The Perfect Pop App by Pop Secret

Best SOCIAL Campaign

Project Drive-In

ThinkLA Innovator

Deutsch LA
Inventing New Ways to Enjoy Movies – Pop Secret Labs by Pop Secret

Campaign of the Year (It's a tie!)

Project Drive-In
The Next Big Thing is Here with Samsung + Jay Z

Company Achievement Awards

Partner of the Year


Boutique Agency of the Year (under 50 total employees)

Palisades MediaGroup

Media Agency of the Year


Creative Agency of the Year


Full-Service Agency of the Year

Saatchi & Saatchi LA


Deutsch LA | The Threshold Dollhouse, presented by Target

Content & Co | The 4 to 9ers

Fire Station Agency | Discover Earth's Finest Water

Deutsch LA | Never Burn Another Bag of Popcorn Again -- The Perfect Pop App by Pop Secret

RPA | Project Drive-In

Deutsch LA | Inventing New Ways to Enjoy Movies - Pop Secret Labs by Pop Secret

72andSunny | The Next Big Thing is Here with Samsung + Jay Z

Check out the judges.

Listen to the official ThinkLA Awards Spotify Playlist created by our finalists!


Pre-event promotional press release


LA Register

Agency Spy
iMedia Connection

La Brea/9th
Thank you to our sponsors:
Photo Valet Cocktail Hour Afterparty
Host Sponsor Table Wine Atmosphere Kick Off
Winner's Circle Video Print Media Partner Social Media

Tags:  #ThinkAwards 

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