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Automotive Breakfast 2014

Posted By thinkLA Aficionado, Thursday, April 24, 2014
Updated: Friday, August 8, 2014

On April 23rd, industry professionals explained how Social Media, PR, Analog/TV, Experiential, CRM, SEM and In-Car Tech can work together to amplify brand messaging and cross-promote in the digital space.

Photos
Video
Presentation Slides

 

Press Coverage

 

The most exciting marketing opportunity you need to know by David Zaleski, iMedia Connection

How Honda helped save the American drive-in by David Zaleski, iMedia Connection

Thank you to our speakers:

Greg Johns, SVP, Client Director Digital Strategy, Initiative
Alicia Jones, Manager, Honda and Acura Social Marketing, American Honda
Brad Audet, General Manager, Garage Team Mazda

Thank you to our sponsors:
Presenting
Supporting

Tags:  #autobreakfast  #thinkauto 

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AdU: Account Planning 2014

Posted By thinkLA Aficionado, Thursday, April 17, 2014
Updated: Monday, April 21, 2014

Coherence and Mess, Insights and Noise: The Role for Strategy in a Converged World

What do a sausage, salad dressing, shopping cart and a giant box have in common? They are all life lessons that led the talented team at TBWA/ChiatDay to become strategists in account planning. And those four seemingly random objects fit in perfectly with the theme "Coherence and Mess, Insights and Noise," part of ThinkLA's AdU educational series.

Nick Barham, Chief Strategy Officer, led us on a rollicking overview of what a strategist does. Hint: There is not a linear way of mapping this job. His journey started with the British version of a Slim Jim called "Perperami" where Barham had the realization that memorable advertising can become a part of pop culture.

The key elements of a strategist's job are relationships and storytelling. Consider the pairings of Business & Creativity with Brands & Culture. A super creative idea still has to address business goals. A strategist needs to understand how the brand fits into a global culture. Without a story the consumer can relate to, the brand is just an object. Best skills to have for this job? Barham says challenge familiarity, tell a great story and make strange connections. "Bring people and their worlds to life. Create the world they want to live in. Who are their role models?" He cited this Paralympics "Meet the Superhumans" clip as an example of seeing things differently.

Larry Lac, Director of SMARTS Lab, described his journey that included close encounters with Donald Trump and his one-time only claim to ESPN "I know I can make a viral video." Luckily, he was right and Alexander Ovechkin's Russian Shooting Accuracy Challenge got over two million hits and features the best use of Russian salad dressing ever Another great use of salad dressing came in Lac's work with Kraft and Bravo and "The Zesty Guy" Lac credits team collaboration, "Advertising uses everyone's unique talent. When you put it all together with courage you can make really cool things."

Jennifer Costello, Sr. Planner, was told, "Sweetie, you don't belong here" and ushered to the strategic planning department. Her three keys to success: Be a cultural arbiter, you need to know everything that's happening; Be a Method Actor, take a long walk in your audience's shoes; Be a maker, show proof of your concept. Costello spent two weeks living with Walmart shoppers to understand their behaviors and helped craft the successful "Every cart tells a story" campaign.

Planning Director/Digital Strategist Kyle Luhr said if creatives are known as frustrated artists, then strategists are frustrated entrepreneurs. He asks, "How do we use digital to hack the planning process?" The flexibility of digital allows you to see if something is working or not and adjust accordingly. To prove how the space between learning about something and buying it is shrinking, Luhr was involved in the Nissan Versa campaign, the first car sold on Amazon featuring a giant box that went viral with an assist from Reddit.

When in doubt, any argument you need to make for or against strategy can be found in an episode of Breaking Bad, which Barham calls a "Get out of jail free card for strategy."


Recap by Lynne Gullo (@pinkypulse) pinkyonthepulse.com


Photos

Automotive Breakfast 2014 Photos

Video

Presentation Slides

Thank you to our instructors:

Nick Barham, Chief Strategy Officer, TBWA\Chiat\Day
Jennifer Costello,
Sr. Planner, TBWA\Chiat\Day
Kyle Luhr,
Planning Director, TBWA\Chiat\Day
Larry Lac, Director, SMARTSLab

Tags:  Account Planning  AdU  Professional Development 

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Mobile Breakfast 2014

Posted By Administration, Friday, March 21, 2014

Over 900 guests heard from industry leaders about the future of mobile including landscape, marketing tools and wearable technology.

Photos
Video
Speaker Presentations
Henry Blodget's Presentation:
Coco Jones' Presentation:
Vaino Leskinen's Presentation:
Press Coverage

Why the IAB mobile ad unit will die by David Zaleski, iMedia Connection

2 mobile mistakes costing you time and money by David Zaleski, iMedia Connection

Are You Convinced to Rock Google Glass Yet? by Franchesca Nguyen, iMedia Connection

Why Every Year is the Year of Mobile by Jennifer Marlo, iMedia Connection

How “Angry Birds” Ignited Sales at McDonald's by David Zaleski, iMedia Connection

Business Insider CEO on the State of the Mobile Landscape by David Zaleski, iMedia Connection

 




Congratulations to the raffle winners:
Natalie Rusinko, Horizon Media Mobile Meeting Kit Courtesy of E!
Lisa Takahashi, Garage Team Mazda Jaybird wireless headphones Courtesy of Millennial Media
Karen Guthrie, Horizon Media iPad mini Courtesy of AdColony
Cassie May, Moxie USA iPad mini and Thinknear hoody Courtesy of Thinknear
Wesley Minor, OMD Apple TV Courtesy of Celtra
Mark Chu, Action Sports Lifestyle Group iPad mini Courtesy of PayPal
Alex Ornstein, Initiative Jambox Courtesy of Rocket Fuel

Thank you to our speakers:
Henry Blodget,
CEO and Editor, Business Insider
Vaino Leskinen,
Head of Mobile, TBWA's Media Arts Lab
Heidi Browning,
SVP of Strategic Solutions, Pandora
Coco Jones,
Head of Brand Partnerships, Shopkick
Janine Gianfredi,
Marketing Lead, Google Glass

Thank you to our sponsors:
Presenting
Supporting
Wi-FiSponsors
Expo

Tags:  Mobile Breakfast 

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Pokeraoke 2014

Posted By Administration, Thursday, March 13, 2014


In Hollywood, ThinkLA members and their guests participated in a Poker Tournament, Karaoke Contest and Casino Games for another successful Pokeraoke!
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View Photo Booth Photos
Winners
Poker Tournament Winner Anthony Ward, AdColony PS4 Courtesy of Rocket Fuel
Casino Winner Hemang Saraiya, Initiative Round trip for two to Vegas and one night at the Cosmopolitan Courtesy of Adroit
Karaoke - 1st Place Steven Flowers, Collective iPad mini Courtesy of Conversant
Karaoke - 2nd Place Matt Schneider, Starcom $100 Uber gift card Courtesy of Conversant
Karaoke - 3rd Place Chris Johnson, Moxie Interactive 1 year Hulu subscription Courtesy of Conversant
Raffle Winners Meredithe Woodward, OMD $100 Uber gift card Courtesy of Conversant
Sara Hilgendorf, OMD $100 Uber gift card Courtesy of Conversant
Sam Ko, OMD $100 Uber gift card Courtesy of Conversant
Chelsea Dominski, Palisades Media Clippers tickets Courtesy of Van Wagner
Emma Goldstein, Starcom $50 Gift card Courtesy of NDN
Evan Tiedemann, Mediacom $50 Gift card Courtesy of NDN

Thank you to our sponsors:

Poker

Casino

Bar

Karaoke

Photo

Exposure

Exposure

 

Tags:  pokeraoke 

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ThinkLA Conversations: Experiential Marketing with UrbanDaddy, Toyota & Pitch 2014

Posted By thinkLA Aficionado, Friday, February 28, 2014

On February 27, 2014, we put two thought leaders in the hot seat for our second town hall format with ThinkLA Conversations.

ThinkLA was very excited to host the event at the Pacific Design Center, bringing members of the L.A. media, marketing and advertising community together to share their thoughts about experiential marketing. We discussed what role digital plays in experiential, which brands are doing it right, how various marketing divisions can work together, and more. Taking the stage was entrepreneur Lance Broumand, CEO of UrbanDaddy, and the ever engaging Jim Baudino, Engagement Marketing Manger of Toyota Motor Sales, USA, moderated by Spiro Kafarakis, EP/VP, Agency Growth at Pitch. The LA marketing community in attendance really challenged our speakers, which made for a captivating and insightful conversation.

Recap from Moderator Spiro Kafarakis:
If we are looking for one thing as marketers, it is consumer attention. Recognizing that we are operating in a world where there is a scarcity of attention – effective engagement and our ability to connect is an enormous challenge. When people refer to experiential marketing, they refer to what it is - another channel to be utilized where brands might effectively capture consumer attention.  But the question that fails to be asked is why – why is experiential so important and what is it that can be achieved through experiential marketing that can’t be achieved any way else.  And the simplest answer is that experiential marketing has the ability to change what a brand means to consumers in a way that no other form of marketing communications can do. Why? Because at the core of experiential is experience – the sole driver for what we search for on this planet. Experience defines our lives and gives us meaning. The ability for anyone or anything to gives us an experience that we wouldn’t expect or moves us to feel any one of our range of human emotions means that we have created a connection - that we have engaged an individual on a such a personal level, that they walk away from that experience feeling different.

Below are a few of our favorite tweets from the event. 

Thank you to our speakers:

Jim Baudino, Engagement Marketing Manager, Toyota Motor Sales
Lance Broumond, CEO, UrbanDaddy

And thank you to our moderator:

Spiro Kafarakis, EP/VP, Agency Growth, Pitch

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Interactive Idea Awards Mixer 2014

Posted By thinkLA Aficionado, Friday, January 31, 2014
Updated: Friday, January 31, 2014

Held at Mr. C in Beverly Hills, attendees mingled with last year's award winners and helped us kick off this year's call for entries!

 

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Thank you to our sponsor:

Tags:  #ThinkAwards 

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Video Summit 2013

Posted By Administration, Friday, December 13, 2013
Updated: Tuesday, February 18, 2014

View Photos
Press Coverage

"The Secret to Creating Video Content that Really Sticks” by iMedia Connection

 

Video Summit Recap
Branded Content Panel
Content Creators Roundtable
Video Media Buying Roundtable
Geri Wang Presentation

 

Congratulations to the raffle winner:

Drew Porter, Team One - Jawbone UP, courtesy of AdColony

 

Thank you to our speakers:
Geri Wang, President, ABC Sales
Edwin Wong, Senior Director, Product & Media Insights, Yahoo!
Jamie Byrne, Director, Content Strategy, YouTube
Oren Katzeff, Head of Programming, Tastemade
Jason Kirk, Head of Business Development, ZEFR
Ze Frank, EVP, Video, BuzzFeed
Tom Dunlap, Chief Production Officer, 72andSunny
Doug DeLuca, Co-Executive Producer, Jimmy Kimmel Live
Dominic Sandifer, President & Founding Partner, GreenLight Media & Marketing
Paul Santello, EVP, Managing Partner, Horizon Media
Mike Margolin, SVP, Director of Media Strategy, RPA
Brett Whelan, SVP, Director National Broadcast, Initiative
Evan Shapiro, President, Pivot

 

Thank you to our sponsors:

Presenting
Supporting

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Holiday Gala Benefiting Toys for Tots 2013

Posted By Administration, Friday, December 6, 2013
Updated: Friday, February 21, 2014

View Photos

 

Thanks to all 600+ of you who attended our Holiday Gala, donated a toy to the Marine Toys for Tots Foundation, and wrote a message of support to our Veterans. We estimate 1,000 toys were collected! That means more joy to children in need this holiday season. Kudos to everyone for participating. #thinkToys

 

Congratulations to the raffle winners:
Sophia Ochoa, OMD - society6.com Giftcard, courtesy of Demand Media
Ryan Reyes, Ignited - Portable Bluetooth Speakers, courtesy of Pandora
Ed Song, OMD - Beats by Dre Headphones, courtesy of Tumblr

 

Read the Agency Spy article about our toy drive:
LA Ad Execs Reveal Favorite Xmas Childhood Memories for ThinkLA, Toys for Tots

 

Favorite Christmas Childhood Memory Videos:


Joe Baratelli
EVP, Chief Creative Officer
RPA

J Barbush
VP. Creative Social Media Director
RPA

Lark Baskerville
SVP, Director of Human Resources
RPA

Lisa Herdman
SVP, Director of National Programming & Branded Entertainment
RPA
 
Thank you to our sponsors:
Presenting
Photo
Entertainment
Bar
Holiday Cheer
Holiday Cheer

Tags:  #ThinkToys 

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Trends Breakfast 2013

Posted By Administration, Wednesday, November 20, 2013
Updated: Thursday, February 20, 2014

TRB-Header-Final.jpg

View Photos



Short Video Recap

15-Min Video Recap

 

Click here to view presentation slides.

 

Congratulations to the raffle winner:
Charlotte Cochrane, Horizon Media - $500 UBER Credit, courtesy of StumbleUpon

Many thanks to our speakers:
Lewis DVorkin, Chief Product Officer, Forbes
Christy Tanner, Senior VP & GM, CBS Interactive
David Shing, Digital Prophet, AOL


Thank you to our sponsors:

Presenting

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CanJam 2013

Posted By Administration, Sunday, November 17, 2013
Updated: Friday, February 21, 2014

cnj_header.jpg

 

 

Thanks to Pandora and DJs Mike Wonsik and Rory Jumpup for the kickin' beats and to all of our volunteers for assembling food packages. We had 105 volunteers at this event, and processed over 32,000 lbs of food! We couldn’t have done it without you.

 
SPONSOR

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