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Trends Breakfast 2013

Posted By Administration, Wednesday, November 20, 2013
Updated: Thursday, February 20, 2014

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Short Video Recap

15-Min Video Recap

 

Click here to view presentation slides.

 

Congratulations to the raffle winner:
Charlotte Cochrane, Horizon Media - $500 UBER Credit, courtesy of StumbleUpon

Many thanks to our speakers:
Lewis DVorkin, Chief Product Officer, Forbes
Christy Tanner, Senior VP & GM, CBS Interactive
David Shing, Digital Prophet, AOL


Thank you to our sponsors:

Presenting

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CanJam 2013

Posted By Administration, Sunday, November 17, 2013
Updated: Friday, February 21, 2014

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Thanks to Pandora and DJs Mike Wonsik and Rory Jumpup for the kickin' beats and to all of our volunteers for assembling food packages. We had 105 volunteers at this event, and processed over 32,000 lbs of food! We couldn’t have done it without you.

 
SPONSOR

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Turkey Bowl 2013

Posted By Administration, Thursday, November 14, 2013
Updated: Tuesday, February 18, 2014

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Congrats to our bowling tournament contest winners!
High Score - Dedicated Media
Best Effort - 33Across
Team Spirit - About.com

 

Congratulations to the raffle winners:
Paula Savar, Starcom - iPad, courtesy of About.com
Hemang Saraiya, Initiative - iPad Air, courtesy of Hulu
Matthew Roniss, Liquid Advertising - Lakers vs. Raptors tickets, courtesy of Adroit Digital

 
Thank you to our sponsors:
Presenting
LoungePhotoPromotional
Food TruckFood TruckDJ

Tags:  #ThinkTurkey 

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Emerging Directors Showcase 2013

Posted By Administration, Friday, November 8, 2013
Updated: Friday, February 21, 2014

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Emerging Directors Showcase Announces Winners

 

Los Angeles, CA (November 07, 2013) – The One Club, producers of the prestigious One Show Awards, in partnership withThinkLA, announced today the winners for the 2013 Emerging Directors Showcase, a competition celebrating the best directors in the early stages of their careers. Hundreds of emerging directors from 13 countries entered the inaugural competition.

Seven winners emerged, following a round of judging conducted by an accomplished jury of directors, including Man of Steel director, Zack Snyder.

The winners are as follows:

  • Isaiah Seret won in the Broadcast category for "Take the Stage.” Client: Adidas; agency: Sid Lee; production company: PRETTYBIRD.
  • Brandon LaGankewon in the Web Video/Film category for "A Ticket to Visit Mum.” Client: British Airways; agency: Ogilvy New York; production companies: US: Eyepatch NY, India: Little Lamb Films.
  • John X. Carey won in the Branded Short Films category for "Real Beauty Sketches.” Client: Dove; agency: Ogilvy Sao Paolo; production company: Tool of North America.
  • Alec Helm won in the PSA Category for "Kenya Bucket List.” Client: Water is Life; agency: DDB New York; production company: Tool of North America.
  • Corydon Wagner won in the Spec Commercial category for "Capture the Wind.” Client: GE; freelance.
  • AG Rojas won in the Artistic Film category for "Hey Jane.” Client: Spiritualized; record labels: Fat Possum, Double Six, Domino; production company: Caviar Content.
  • Denis Parchow won in the Student Film category for "Don’t Be Afraid of the Dark.” Client: Steiff; student at Filmakademie Baden-Wuerttemberg.

 

"We were very impressed with the quality of entrants for the Emerging Directors Showcase,” said Michael Nadeau, Managing Director of The One Club West. "The one thread that ran through all of the winning work, across all categories, whether the piece was commissioned or non-commissioned, for a brand or an artistic endeavor, was a deep understanding of what resonates with audiences on a visceral level.”

"In our first year, we are honored to have such amazing storytellers submit their work for entry into the Emerging Directors Showcase,” said Patrick O’Neill, Executive Creative Director of TBWA\CHIAT\DAY / Los Angeles and Jury Chair for the Emerging Directors Showcase. "I'm speaking on behalf of the jury when I say that we are proud to be a part of finding the next generation of directors.”

Winners were announced at 20th Century Fox Studios on West Pico Boulevard in Los Angeles. Visit www.emergingdirectors.org for more information.

To read the full press release, click here.

Press Contact:
Erika Maya
(310) 876-0650 x223
erika@thinkLA.org

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Movie Marketing Breakfast 2013

Posted By Administration, Thursday, October 31, 2013
Updated: Thursday, February 20, 2014

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12 Takeaways From ThinkLA’s 2013 Movie Marketing Breakfast
by Marian Thomas, Buzzfeed Sales Director

"I love attending ThinkLA events as it gives me a chance to learn something new and network with colleagues in the digital marketing industry. Speakers included top executives from Google, Awesomeness TV, VICE and Blumhouse. A full recap can be found at ThinkLA. Here are my take-aways from the breakfast..." Read more...

 
 

Congratulations to the Google Chromecasts winners:
Ashley Buxton, UM
Julie Pittman, mOcean
Kim Wakefield, 4D

 

Many thanks to our speakers:
Brian Robbins, Awesomeness TV
Ryan Duffy, VICE
Jason Blum, Blumhouse Productions

 

Speaker sizzle reels (courtesy of Vision Design Studio):

Jason Blum
Ryan Duffy
Brian Robbins
 

And thank you to our exclusive sponsor:

Media Partner

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connectLA Fall Mixer 2013

Posted By Administration, Friday, October 25, 2013
Updated: Friday, February 21, 2014

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SPONSORS
Venue
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Bar
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Motor City West 2013

Posted By Administration, Friday, October 4, 2013
Updated: Thursday, February 20, 2014

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Click here to view presentation slides.

 

On October 3, 2013, ThinkLA hosted its annual Motor City West summit at the Automobile Driving Museum. In front of a full house of 450+ people, we heard from two OEMs, got a first look at a connected car, learned the essentials of big data and privacy, and found out how to stay culturally relevant. Here are the main takeaways from the summit…

 

Maggie Taylor, CEO, Added Value North America

  • VIBE is a measure of cultural traction for brands. It stands for visionary inspiring, bold, exciting.
  • When using the VIBE measurement Tesla scored the highest VIBE, beating out Apple brand.
 

Kimberlin Cranford, Senior Privacy Specialist & Attorney, Acxiom Corporation

  • It’s important to be proactive instead of reactive in privacy and data and how you serve up ads.
  • Legislators are focused on data right now. What may come out of Washington is something that may not be applicable to the auto industry. The key for all businesses is to be aware, be transparent and self-regulate.
 

Kimberley Gardiner, National Digital Marketing & Social Media Manager, Toyota Motor Sales

  • For car shopping, consumers want the process to be seamless, social and flexible.
  • Toyota is partnering with g+ hangout on a new car configurator called "Toyota Collaborator,” which allows your friends to help you with your car design and purchasing decisions.
 

Russell Wager, VP of Marketing, Mazda North American Operations

  • Mazda’s media strategy is an always on approach, with a greater presence in digital and more consistency in broadcast too.
  • In launching Mazda3, they built up buzz by inviting media and consumers to a party, but didn’t tell them what it was for. On the same day and time, they unveiled the Mazda3 with a live performance by the band Metric.
  • Was the Mazda3 launch successful? Yes, they became the news with 850M impressions, 500k video views and 100% share of voice. It was game changing.

 

Thank you to all of our speakers.

 

And thank you to our sponsors:

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AdJam 2013

Posted By Administration, Friday, September 27, 2013
Updated: Friday, February 21, 2014

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PRESS
Campaign Brief: Innocean USA takes out ThinkLA's annual legendary AdJam: battle of the agency bands

View the band submission videos.

 

CONGRATULATIONS TO THE 2013 ADJAM WINNER!

INNOCEAN USA- HB "Riots"

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LOS ANGELES, CA, September 27, 2013ThinkLA, the largest advertising industry organization for Southern California, held their annual AdJam: Battle of the Agency Bands on Thursday night at LA Live’s Club Nokia. About 1,500 guests watched LA’s most musically talented from the LA advertising and marketing community bring down the house. There were just two caveats. Each band had 12 minutes on stage and had to sing songs from this Millennium: 2000-2012. Click here to read more

Many thanks to all the bands for putting on a great show:
INK Studios - Mixed INK
The Garage Team Mazda - The Garage Band
Deutsch LA - Hellvetica
INNOCEAN USA - HB "Riots"
Phelps - The Phelps-tipped pens
AvatarLabs - Casey & The Avatars
ymarketing - y-snake
BLITZ - BLITiZen Kane
Brighter - BRTR (returning champs)

 

Thank you to our judges:
Roslynn Cobarrubias, Senior Director of Artist Relations, Myspace
Elan Morrison
, Music Producer, on behalf of Grooveshark
Lori Teig
, VP Talent, VEVO

 

And thanks to our sponsors:

Presenting
Bar Photo After Party Video
Judging Judging Judging
Roadie Signage

Tags:  #ThinkAdJam 

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Marketing to Women 2013

Posted By Administration, Thursday, September 19, 2013
Updated: Thursday, February 20, 2014

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ClickZ: Marketers Call for a Reality Check in Female-Targeted Campaigns

On September 18, 2013, there was a gathering of the minds at the Beverly Hills Hotel on how to best market to women now. The purchasing power of women has skyrocketed. But how and when you talk to the modern female consumer is much different than it was just a few years ago. There’s no one-size-fits-all approach.

How do you make sure you’re talking to her at the right time, in the right place and, most importantly, with the right message? At the Marketing to Women Now breakfast, we heard from industry, agency and client-side experts on this ever-evolving marketing landscape and how brands are successfully tapping into the ever-evolving female consumer…

 

 

Jackie Stasi and Karen Kovacs: Women+Mobile: The Unbreakable Bond

  • Women have a love affair with their mobile device
  • The #1 word in the word cloud poll for women at the breakfast on how you feel about your phone was "dependent"
  • There are 4 rules of engagement for mobile ads:
    • Ask permission
    • Share her interest
    • Look your best
    • Engage her in conversation


Catherine Balsam Schwaber: The Curve Films: Indie Woman

  • The biggest group of women now is single women without kids – 36.7M
  • Seismic shifts on the traditional family. There are working mothers, stay home dads, adult kids at home, etc.
  • Short form entertainment content has to change for women. Need to create emotional connections and experiences for them. Ex. Top Shop using Chirp for augmented reality during Fashion Week.


Creative panel discussion with Linda Landers/Girlpower Marketing, Karen Costello/Deutsch LA, and Patrick O’Neill/ TBWA\CHIAT\DAY LA:

  • It's hard to portray the perfect mom. They are not one-size-fits-all. Don’t show the cliché. It's best to avoid it and just tell a great story.
  • Linda Landers good creative example: VW's Darth Vader commercial. (see video)
  • Karen Kovacs' good creative example: their Target spot which focused on education. (see video)
  • Patrick's good creative example: Kraft Zesty campaign. They thought about trends, mom, and the visual (see video).
  • Only 3% of creative ad execs are women. It’s a multi-faceted issue. There are lots of reasons why, and it's a real problem.

Click here to view presentation slides.

 

Many thanks to our moderator, speakers and panelists:
Jerry McGee, EVP, President Western Region, 4A's
Jackie Stasi, Founder, Nuance Digital Marketing
Karen Kovacs, Publisher, People
Catherine Balsam-Schwaber, SVP, NBCUniversal
Linda Landers, CEO, Girlpower Marketing
Karen Costello, EVP & Executive Creative Director, Deutsch LA
Patrick O'Neill, ECD, TBWA\CHIAT\DAY

 

Panel Discussion Videos


Girlpower Marketing

Deutsch LA

TBWA\CHIAT\DAY
 

And thank you to our presenting sponsor:

 

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Gaming Breakfast 2013

Posted By Administration, Thursday, August 22, 2013
Updated: Friday, February 21, 2014

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On August 21, 2013, ThinkLA hosted its annual Gaming Breakfast at the Hyatt Regency Century Plaza with over 300 people in attendance. Our speakers and panelists spoke about the current state of the gaming industry, providing astounding statistics on gamers and gaming behavior, as well as marketing case studies.

The main take-away from the event? As one journalist put it:
Games are more popular than ever across consoles, PCs, tablets, and smartphones. If you’re a marketer and not taking the gaming phenomenon seriously, you’d better look at some cold, hard facts. Of all smartphone users, 39 percent play games at least once per week, and 15 to 20 percent of users are playing for a significant amount of time. (Marlo, J., 2013, August 23, iMedia Connection)

Press Coverage:
iMedia Connection
Click Z

Click here to view presentation slides.

 

Congratulations to our raffle winners!
Denise Tran, Saatchi & Saatchi LA - Galaxy Note 8.0 Tablet (Courtesy of WildTangent)
Lauren Stanat, OMD - Disneyland Tickets & Gift Card (Courtesy of Wikia)

 

Thank you to our speakers and panelists:
Simon Whitcombe, Games Lead, Facebook
Rob Emrich, CEO, PaeDae
Ben Howard, VP Programming, CBS Interactive
Eric Futoran, Co-Founder, Scopely
Peer Schneider, EVP of Content & Publisher, IGN

 

Many thanks to our sponsors:

Presenting
Sponsors

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