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Programmatic Summit 2017

Posted By Emily Hope, Thursday, November 30, 2017

Thank you to our attendees, vendors, and sponsors for making the Fourth Annual Programmatic Summit on Nov. 29 a huge success. 300+ brand marketers, media buyers, online publishers, ad networks, ad exchanges, and other solution providers participated in candid conversations surrounding data and privacy, transparency and brand safety, and the future of programmatic in media and marketing. 

View the agenda for a recap of our sessions, and read about the Programmatic Summit speakers on the event page.


  • Anna Bager, GM, Video & Mobile, IAB
  • Leisha Bereson, VP, Group Director, Programmatic, Canvas Worldwide
  • Marco Bianchi, Director of Exchange Partnerships & Analytics, Oath: A Verizon Company
  • Dennis Buchheim, SVP & General Manager, IAB Tech Lab
  • Tal Chalozin, Co-Founder and CTO, Innovid
  • Scott Cunningham, Owner Cunningham.Tech Advisors
  • Jennifer Derke, Director of Product, Programmatic & Data, IAB Tech Lab
  • Anne Frisbie, SVP of Global Brand & Programmatic, InMobi
  • Ross Geier, SVP, Programmatic Revenue, iHeartMedia
  • Quentin George, Founder, \UNBOUND\
  • Oksana Hickok, Digital Business, Transformation Leader, Publicis.Sapient
  • Scott Messer, Vice President, Content Channels, Leaf Group
  • Karin Mihkels, SVP, West Coast Programmatic, Cadreon
  • Lorenzo Moreno, GM of Business Development for the Southwest Region, The Trade Desk
  • Kristen O’Hara, CMO, Global Media, Time Warner Inc.
  • Chris Pierantozzi, ECD, Saatchi & Saatchi LA
  • Jay Sears, Group Head, SVP, Mastercard Ad Intelligence
  • Doug Weaver, Founder and CEO, Upstream Group 



















Peoplematic: POV, Persuasion, Politics and the Future of Automation.

People, not technology, are the key component to the next iteration of programmatic We need smart people at the switches: to activate, challenge, push for transparency, and integrate technology and creativity.

Demystifying AI: A Deep Dive into the What, Why and How for Marketing & Media

Now is the time to invest in A/I. Your competitors are thinking about it. Dive in now to keep your competitive edge A.I. is going to touch every part of every business in the coming years. “A.I. is going to eat software.”

Commerce, Data, and Advertising’s Final Frontier: Defining the Currency of Today’s Programmatic Marketplace

It’s time to “stop the nonsense”. We have the capability to tie digital activation to actually, real-world, offline business outcomes. We are way beyond the click. The world is moving from venture backed companies to private equity and that means desired outcomes are value and margin not just exits. “Playing to win is a different game than playing to sell”.

Data-Driven Marketing: The End-Game of Automation: What does it mean, and how do we get there?

Building a results-oriented, data-driven marketing strategy requires laser-focus on four crucial components: data and measurement; people and process; technology and tools; media and creative.

A well-defined consumer journey helps showcase the strategic role of programmatic creative in driving customer experience and unites teams over a common goal.

There are a large number of considerations and data points to weigh when setting strategy and approach to execution.

As powerful as ad technology is, there is a crucial role for brand and agency teams to play in forming hypotheses, managing campaign optimizations, and informing future strategy.

Why Connected TV is Here and Now

Cord-cutting is on the rise, time spent watching “traditional TV” continues to shift, and connected TV viewers are a growing and valuable audience. Premium connected TV inventory must be part of your buying strategy. 10 million people will cut the cord during the next 10 years.

Data Deep-Dive: Segments, Models, Measurement and More

Data is not just the realm of the data scientists; you need to understand and be fluent in data terminology. Probabilistic and deterministic data are both first-party, just different aspects of it. CDP and DMP are different: your customer data platform and your data management platform need to perform in different ways.

Busting Myths about Programmatic TV/Video: What’s Hype, Hyperbole, and What’s Actually Happening?

There are many myths, misunderstandings, and a lot of confusion about digital video and OTT. It’s important to remember:

  • Vertical video is highly effective with completion rates around 80%.
  • “VPAID” is not synonymous with “viewability”.
  • Programmatic is not simply for flat standard units. Highly interactive advertising can be part of the programmatic funnel.

GDPR (And Other Things That Go Bump in the Night)

GDRP will turn the collection of digital data from an opt-out market to an opt-in one where consumers opt-out by default. Under GDPR, users have the right to access, port, correct and erase their data. If you don’t respond to their requests, you are breaking the law, and penalties are severe.



Chris Pierantozzi, ECD, Saatchi & Saatchi and Oksana Hickok, Digital Transformation Strategy and Execution, Publicis.Sapient Dennis Buchheim, SVP and GM, IAB Tech Lab, Jennifer Kyla Derke, Director of Product, Programmatic, IAB Tech Lab, and Leisha Bereson, VP, Group Director, Programmatic, Canvas Worldwide


 Scott Cunningham, Owner, Cunningham.Tech

Data Driven. Audiences. Broadcast Radio?! iHeartMedia Presentation








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Tags:  #ProgrammaticLA  Programmatic  Programmatic Summit 

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Turkey Bowl

Posted By Emily Hope, Tuesday, November 21, 2017

Ssssstrike! What a great turnout! On Nov. 16, the Los Angeles advertising and marketing community came out in full force to bowl, party, network and give back to the LA Regional Food Bank! 

Congratulations to Justin Satzman at Maxus for winning an Amazon Dot courtesy of Verve, and to Robert Velasquez at RPA for winning two tickets to the Bling Ball on Dec. 8!

Congratulations to Team One for top high score; Pinterest for best team spirit; Tapjoy for best effort; and Wesley Mitchell, Entertainment Partnerships at Pinterest for the top individual score!

Special shout-outs to our other Turkey Winners: Jassiem Dingle of Carat, Franco Viteri of Mediacom, and Wesley Mitchell of Pinterest for getting three strikes in a row and taking home a bottle of Wild Turkey!

FOOD DRIVE | Enough about getting basted (we kid). This year, instead of doing a physical food drive, our digital food drive was a major success for the LA Regional Food Bank. For 42 years, the Los Angeles Regional Food Bank has been mobilizing resources to fight hunger in our community. They distributed 59 million pounds of nutritious food in 2014 – the equivalent of 48 million meals – to 280,500 clients each month in L.A. County.

It's not too late to donate; make a charitable donation today!



Photos by Valerie Nicole Photography

















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Tags:  #ThinkTurkey  #ThinkTurkeyBowl  AdTheorent  Turkey Bowl 

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Can Jam Fall 2017 was BIG!

Posted By Web Admin, Monday, November 6, 2017

We can't tell you enough how much we appreciate your hard work at the LA Food Bank on Saturday... What an amazing turnout! The wonderful folks at the LA Food Bank told us that this was the biggest day they have ever seen. We sorted 50,190 lb of food, to create 41,657 meals!

Special thanks to Coffee Connection for the coffee and to Sabio Mobile for the delicious morning pastries. Thank you also to KIND Snacks for the snacks and to DJs Joe Kim and Nick Mariano for keeping us motivated... and to Seoul Sausage for the yummy afterparty snacks!





















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Tags:  #thinkcanjam  can jam  canjam  Los Angeles Food Bank  Philanthropy  ThinkLA 

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Posted By Emily Hope, Thursday, October 26, 2017

WOOF! We had a great time at this year's #BarkLA fest! Thank you to our sponsors and our booth partners that came together and gave back to Designer Dog Rescue!



























Presenting Sponsor Benefiting
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Media Partner Photo Booth
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Booth Partners

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Tags:  #BarkLA  Ad Dogs  BarkLA  CTRL Collective  dog  give back  Philanthropy  The Pet Collective  Tinder 

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Posted By Emily Hope, Thursday, October 26, 2017

They came. They saw. They facilitated. Attendees of the Facilitation: The Superpower of Getting Sh*t Done left the class with a new mindset of how to better control a room and keep others focused, driven and confident.

Terri Simon and Tim Leake helped run the two sold-out classes at RPA this month, and we hope to have them back next year!







Tags:  #ThinkLearnDo  Facilitation  How To Get Sh*t Done  Terri Simon 

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Advanced TV Breakfast Recap

Posted By Linda Schwab, Friday, October 20, 2017

TV viewership is healthier than ever, although how consumers view TV content is changing dramatically. The shift in consumer behavior and technology has created a huge challenge -  and the opportunity to use Advanced TV to more effectively target, engage, and measure the impact of campaigns. At ThinkLA’s first-ever Advanced TV Breakfast on October 20, over 500 attendees heard from a variety of speakers and panelists across the ATV spectrum.

Mike Bologna, president of one2one Media, kicked off the program with a keynote laying out the Advanced TV landscape. He reviewed the various tactical approaches to targeted TV, and provided a framework for successfully activating an ATV campaign. He also explored the use of data and metrics to accurately attribute brand health and sales life, noting that automation is critical for a successful targeted TV campaign.

Content programmers and distributors have to re-think their strategies to meet the needs of this new on-demand video world.   Our content panel - Rob Holmes, VP Programming at Roku, and Reagan Feeney, SVP, Head of Partnerships and Distribution at Hulu, discussed how on-demand platforms are rewriting the rules of television and reshaping the industry from content consumption, creation and distribution standpoints. The conversation was curated by Natalie Jarvey of The Hollywood Reporter.

The next panel focused on the solutions advertisers have been challenged to create in this fragmented landscape – what strategies are currently being implemented and how these strategies may continue to shift with the dynamic marketplace. Caty Burgess, SVP, Marketing and Media Strategies at The CW moderated a lively discussion with Scott Clark from Innovid, Mark Gall at Alphonso, Lisa Herdman from RPA, Karl Meyer at Samsung Ads, and Amanda Kozlowski at Lionsgate.

Wrapping up the program, we heard from a company that has positioned itself at the nexus of  these changes – our presenting sponsor, AT&T. Andy Barnet, VP, Western Advertising Sales from AT&T, and Matt Bayer, SVP Advanced Television & Cross-Screen at Cadreon, covered the use of advanced media in an overall national strategy, segmentation, measurement tactics from the top to the bottom of the funnel and a case study from an addressable advertiser.

Raffle Winners

  • Carly Moniz, Warner Bros. Brand Networks - Nintendo Switch, courtesy of Innovid
  • Jeff Zim, R&R Partners - Apple TV, courtesy of AT&T AdWorks
  • Hunter Havins, Canvas Worldwide - Roku 4K TV, courtesy of Roku
  • Jan Gonzales, Palisades Media Group - Amazon Echo Show, courtesy of Alphonso


  • Andy Barnet, VP, Western Advertising Sales, AT&T AdWorks
  • Mike Bologna, President, one2one Media
  • Caty Burgess, SVP, Marketing & Media Strategies, The CW
  • Scott Clark, VP, Brand Partnerships, Innovid
  • Reagan Feeney, SVP, Head of Partnerships & Distribution, Hulu
  • Mark Gall, Chief Product Officer, Alphonso inc.
  • Lisa Herdman, Director of National TV & Branded Content, RPA
  • Rob Holmes, VP Programming, Roku
  • Natalie Jarvey, Staff Writer, Hollywood Reporter
  • Amanda Kozlowski, SVP, Digital Marketing, Lionsgate
  • Karl Meyer, Media Head of Sales, West Coast Samsung Ads

































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Tags:  #ThinkTV  Advanced TV  Alphonso  AT&T AdWorks  CTV  Hulu  Innovid  OTT  programmatic TV  Roku  Samsung Ads 

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Motor City West: 2017

Posted By Emily Hope, Friday, October 6, 2017

Meeting the Challenges of a Category in Transition

Automotive marketing has seen its share of trends, fads, and failures. As we approach the year 2020, we are faced with an industry and its marketing in transition: Sales have eased, incentives are rising, and sedans continue to falter at the expense of growth for trucks and SUVs; Mobile, data-driven programmatic and attribution models are exerting pressure on marketers, agencies, and publishers, complexity and lower revenue for content creators; Autonomous technology, electric vehicles, and ride-hailing are increasing R&D budgets at automotive manufacturers and adding to the confusion.

On Thursday, Oct. 5, we held our annual Motor City West conference in Long Beach.  Over 450 attendees met to learn and discuss automotive marketing.

Congratulations to our raffle winners: 

  • Josh Lazo, RPA - Beats Headphones, courtesy of Cox Automotive
  • Eliana Velasco, Canvas Worldwide - 360 Video Camera, courtesy of Receptiv Mobile Video
  • Danielle Joie Thouin, Fraser Communications - Apple Air Pods, courtesy of US Auto News 


  • Leisha Bereson, VP, Group Director, Canvas Worldwide
  • Brian Cooley, Editor at Large, CNET
  • Allie Coulter, Assistant Manager, Social Media, Honda
  • Stephen Kosowski, Manager, Long Range Planning & Strategy, Kia Motors
  • America Tom Libby, Manager, Loyalty Solutions, IHS Automotive
  • Milind Raval, Former Managing Director, Spark44
  • Cindy Scott, Brand Traction
  • Josh Searcy, Chief Product Officer, Hearst Autos / Caranddriver.com
  • Matt Smart, Account Executive, Cox Automotive
  • Aki Spicer, Chief Strategy Officer, TBWA\Chiat\Day NYC
  • Tom Wiggins, Lead Fuel Cell Test Driver 


























































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Tags:  #MotorCityWest  Motor City West 

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AdJam 2017: Festival Edit.

Posted By Emily Hope, Friday, September 29, 2017
Updated: Friday, September 29, 2017

AdJam: The Festival Edit. Seriously. What a turnout. Creatives, Execs, and even Accounting came together in sweet, sweet harmonies for a night of ass-kicking, toe-tapping, jaw-dropping shreds from the very best L.A. agency bands. Let's give it up for the bands! We knew y'all were talented but way to make the judges werk!

Congratulations to Greenlight Media's Green Hot Chili Peppers who won for the second year in a row! They went home with the coveted AdJam Axe again, courtesy of Fender Musical Instruments. Thank you so much to all who attended and invited their veriest and importantest people! #ThinkAdJam










Brandon Frankel (bio)
SVP Brand Partnerships

Tom Lehman (bio)

Samantha Maloney (bio)
VP of A&R
Warner Bros. Records


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Tags:  #ThinkAdJam  AdJam  AdJam Bands  AdJam2017  Advertising  Agency Bands  Los Angeles 

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Cannabis Marketing 2017

Posted By Emily Hope, Thursday, September 7, 2017

More than 175 marketers, publishers, agency and ad tech executives attended the first-ever educational event, Cannabis Marketing: Making the Agency Connection. This sold-out event brought together a diverse mix of people interested in learning more about how the cannabis industry is having an impact on the advertising and marketing community. Speakers and attendees included experts in the fields of legalization, marketing, and cannabis policy to discuss the state of the market and the potential for (literal) growth.

The cannabis market represents a huge opportunity for advertisers, agencies, and the marketing/media community. However, there are specific challenges that marketers and advertisers need to keep in mind when promoting a product with so many rules and regulations.

“As the largest cannabis market in California, if not the world, it is important for the ThinkLA community to be educated on how the cannabis industry can impact them personally and professionally,” said Jim Baudino, VP Marketing & Business Development, Merry Jane Media. “It is refreshing to see ThinkLA having events like the Cannabis Marketing event to keep their members informed of the latest trends."

Key takeaways included discussions about the state of the cannabis industry while attendees learned about the implications of Prop 64 and Measure XX. Panel members explored explore current/future trends in cannabis marketing and discussed how California legalization of recreational cannabis would impact marketing and the culture of the state.

Panelists included Abdullah Saeed, Producer/Host of Bong Appetite on VICE Media; Ariel Clark, Partner at Clark Neubert LLP; Ruben Honig, Executive Director,  LA Task Force; Robin Abcarian, Columnist, Los Angeles Times; and Kate Denton, CMO, Med Men, among others. “I was thrilled with the quality of the panelists, the diversity of the audience and most of all, the willingness of ThinkLA to host an event covering the cannabis industry and its impact on the advertising community," said Baudino.



  •  Robin Abcarian, Columnist, Los Angeles Times
  •  Jim Baudino, VP Marketing & Business Development, Merry Jane Media
  •  David Bienenstock, Writer
  •  Eben Britton, Co-Founder, Be Trū Organics
  •  Ariel Clark, Partner, Clark Neubert LLP
  •  Kate Denton, CMO, Med Men
  •  Lorna Donohoe, Partner Flower Shop
  •  Evan Eneman, CEO/Partner, Ello/Casa Verde Capital
  •  Ruben Honig, Executive Director, LA Task Force
  •  Derek McCarty, CMO Hmbldt
  •  Jarrett Moreno, Founder, Attn:
  •  René Rodriguez, CMO, Advanced Nutrients
  •  Abdullah Saeed, Producer/Host, VICE Media








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Tags:  #ThinkCannabis  Cannabis  Cannabis Business  Cannabis Marketing  Civilized  Education  Jim Baudino  Marijuana  Marijuana Industry  Marketing  Media  Panel  VICE 

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YoungStars: Culinary Crafters

Posted By Web Admin, Thursday, August 31, 2017

Food and drink has long-been the uniting social front for friends, family and strangers alike to share time together. For those who’ve dedicated their careers to envisioning, crafting and innovating in this space, it’s crucial to understand modern marketing’s seat at the table.

At this YoungStars held on Aug. 8 at RPA, we heard from a variety of young professionals in the Food & Beverage industry and learned about the vast challenges and successes in this highly competitive ecosystem.


  • Krista Simmons, Food and Travel Content Creator
  • Max Baumann, Founder, Just Chill
  • Andrea Borgen, GM/Owner, Barcito
  • Yong Kim, Co-Founder, Seoul Sausage
  • Michael Keller, Co-Owner and CEO, The Blending Lab



YoungStars is ThinkLA's quarterly panel discussion and mixer with diverse thought leaders, entrepreneurs, and influencers, all under the age of 35, in the Los Angeles media, tech, and advertising industries.

Tags:  #ThinkStars  Career  Career Advice  Food Event  Food Trucks  Foodie  Young Professionals  Young Stars  YoungStars 

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