Thank you to our attendees, vendors, and sponsors for making the Fourth Annual Programmatic Summit on Nov. 29 a huge success. 300+ brand marketers, media buyers, online publishers, ad networks, ad exchanges, and other solution providers participated in candid conversations surrounding data and privacy, transparency and brand safety, and the future of programmatic in media and marketing.
View the agenda for a recap of our sessions, and read about the Programmatic Summit speakers on the event page.
Anna Bager, GM, Video & Mobile, IAB
Leisha Bereson, VP, Group Director, Programmatic, Canvas Worldwide
Marco Bianchi, Director of Exchange Partnerships & Analytics, Oath: A Verizon Company
Dennis Buchheim, SVP & General Manager, IAB Tech Lab
Tal Chalozin, Co-Founder and CTO, Innovid
Scott Cunningham, Owner Cunningham.Tech Advisors
Jennifer Derke, Director of Product, Programmatic & Data, IAB Tech Lab
Anne Frisbie, SVP of Global Brand & Programmatic, InMobi
Ross Geier, SVP, Programmatic Revenue, iHeartMedia
Quentin George, Founder, \UNBOUND\
Oksana Hickok, Digital Business, Transformation Leader, Publicis.Sapient
Scott Messer, Vice President, Content Channels, Leaf Group
Karin Mihkels, SVP, West Coast Programmatic, Cadreon
Lorenzo Moreno, GM of Business Development for the Southwest Region, The Trade Desk
Kristen O’Hara, CMO, Global Media, Time Warner Inc.
Chris Pierantozzi, ECD, Saatchi & Saatchi LA
Jay Sears, Group Head, SVP, Mastercard Ad Intelligence
Doug Weaver, Founder and CEO, Upstream Group
Peoplematic: POV, Persuasion, Politics and the Future of Automation.
People, not technology, are the key component to the next iteration of programmatic We need smart people at the switches: to activate, challenge, push for transparency, and integrate technology and creativity.
Demystifying AI: A Deep Dive into the What, Why and How for Marketing & Media
Now is the time to invest in A/I. Your competitors are thinking about it. Dive in now to keep your competitive edge A.I. is going to touch every part of every business in the coming years. “A.I. is going to eat software.”
Commerce, Data, and Advertising’s Final Frontier: Defining the Currency of Today’s Programmatic Marketplace
It’s time to “stop the nonsense”. We have the capability to tie digital activation to actually, real-world, offline business outcomes. We are way beyond the click. The world is moving from venture backed companies to private equity and that means desired outcomes are value and margin not just exits. “Playing to win is a different game than playing to sell”.
Data-Driven Marketing: The End-Game of Automation: What does it mean, and how do we get there?
Building a results-oriented, data-driven marketing strategy requires laser-focus on four crucial components: data and measurement; people and process; technology and tools; media and creative.
A well-defined consumer journey helps showcase the strategic role of programmatic creative in driving customer experience and unites teams over a common goal.
There are a large number of considerations and data points to weigh when setting strategy and approach to execution.
As powerful as ad technology is, there is a crucial role for brand and agency teams to play in forming hypotheses, managing campaign optimizations, and informing future strategy.
Why Connected TV is Here and Now
Cord-cutting is on the rise, time spent watching “traditional TV” continues to shift, and connected TV viewers are a growing and valuable audience. Premium connected TV inventory must be part of your buying strategy. 10 million people will cut the cord during the next 10 years.
Data Deep-Dive: Segments, Models, Measurement and More
Data is not just the realm of the data scientists; you need to understand and be fluent in data terminology. Probabilistic and deterministic data are both first-party, just different aspects of it. CDP and DMP are different: your customer data platform and your data management platform need to perform in different ways.
Busting Myths about Programmatic TV/Video: What’s Hype, Hyperbole, and What’s Actually Happening?
There are many myths, misunderstandings, and a lot of confusion about digital video and OTT. It’s important to remember:
Vertical video is highly effective with completion rates around 80%.
“VPAID” is not synonymous with “viewability”.
Programmatic is not simply for flat standard units. Highly interactive advertising can be part of the programmatic funnel.
GDPR (And Other Things That Go Bump in the Night)
GDRP will turn the collection of digital data from an opt-out market to an opt-in one where consumers opt-out by default. Under GDPR, users have the right to access, port, correct and erase their data. If you don’t respond to their requests, you are breaking the law, and penalties are severe.
Chris Pierantozzi, ECD, Saatchi & Saatchi and Oksana Hickok, Digital Transformation Strategy and Execution, Publicis.Sapient
Dennis Buchheim, SVP and GM, IAB Tech Lab, Jennifer Kyla Derke, Director of Product, Programmatic, IAB Tech Lab, and Leisha Bereson, VP, Group Director, Programmatic, Canvas Worldwide
Scott Cunningham, Owner, Cunningham.Tech
Data Driven. Audiences. Broadcast Radio?! iHeartMedia Presentation
Ssssstrike! What a great turnout! On Nov. 16, the Los Angeles advertising and marketing community came out in full force to bowl, party, network and give back to the LA Regional Food Bank!
Congratulations to Justin Satzman at Maxus for winning an Amazon Dot courtesy of Verve, and to Robert Velasquez at RPA for winning two tickets to the Bling Ball on Dec. 8!
Congratulations to Team One for top high score; Pinterest for best team spirit; Tapjoy for best effort; and Wesley Mitchell, Entertainment Partnerships at Pinterest for the top individual score!
Special shout-outs to our other Turkey Winners: Jassiem Dingle of Carat, Franco Viteri of Mediacom, and Wesley Mitchell of Pinterest for getting three strikes in a row and taking home a bottle of Wild Turkey!
FOOD DRIVE | Enough about getting basted (we kid). This year, instead of doing a physical food drive, our digital food drive was a major success for the LA Regional Food Bank. For 42 years, the Los Angeles Regional Food Bank has been mobilizing resources to fight hunger in our community. They distributed 59 million pounds of nutritious food in 2014 – the equivalent of 48 million meals – to 280,500 clients each month in L.A. County.
We can't tell you enough how much we appreciate your hard work at the LA Food Bank on Saturday... What an amazing turnout! The wonderful folks at the LA Food Bank told us that this was the biggest day they have ever seen. We sorted 50,190 lb of food, to create 41,657 meals!
Special thanks to Coffee Connection for the coffee and to Sabio Mobile for the delicious morning pastries. Thank you also to KIND Snacks for the snacks and to DJs Joe Kim and Nick Mariano for keeping us motivated... and to Seoul Sausage for the yummy afterparty snacks!
They came. They saw. They facilitated. Attendees of the Facilitation: The Superpower of Getting Sh*t Done left the class with a new mindset of how to better control a room and keep others focused, driven and confident.
Terri Simon and Tim Leake helped run the two sold-out classes at RPA this month, and we hope to have them back next year!
TV viewership is healthier than ever, although how consumers view TV content is changing dramatically. The shift in consumer behavior and technology has created a huge challenge - and the opportunity to use Advanced TV to more effectively target, engage, and measure the impact of campaigns. At ThinkLA’s first-ever Advanced TV Breakfast on October 20, over 500 attendees heard from a variety of speakers and panelists across the ATV spectrum.
Mike Bologna, president of one2one Media, kicked off the program with a keynote laying out the Advanced TV landscape. He reviewed the various tactical approaches to targeted TV, and provided a framework for successfully activating an ATV campaign. He also explored the use of data and metrics to accurately attribute brand health and sales life, noting that automation is critical for a successful targeted TV campaign.
Content programmers and distributors have to re-think their strategies to meet the needs of this new on-demand video world. Our content panel - Rob Holmes, VP Programming at Roku, and Reagan Feeney, SVP, Head of Partnerships and Distribution at Hulu, discussed how on-demand platforms are rewriting the rules of television and reshaping the industry from content consumption, creation and distribution standpoints. The conversation was curated by Natalie Jarvey of The Hollywood Reporter.
The next panel focused on the solutions advertisers have been challenged to create in this fragmented landscape – what strategies are currently being implemented and how these strategies may continue to shift with the dynamic marketplace. Caty Burgess, SVP, Marketing and Media Strategies at The CW moderated a lively discussion with Scott Clark from Innovid, Mark Gall at Alphonso, Lisa Herdman from RPA, Karl Meyer at Samsung Ads, and Amanda Kozlowski at Lionsgate.
Wrapping up the program, we heard from a company that has positioned itself at the nexus of these changes – our presenting sponsor, AT&T. Andy Barnet, VP, Western Advertising Sales from AT&T, and Matt Bayer, SVP Advanced Television & Cross-Screen at Cadreon, covered the use of advanced media in an overall national strategy, segmentation, measurement tactics from the top to the bottom of the funnel and a case study from an addressable advertiser.
Carly Moniz, Warner Bros. Brand Networks - Nintendo Switch, courtesy of Innovid
Jeff Zim, R&R Partners - Apple TV, courtesy of AT&T AdWorks
Hunter Havins, Canvas Worldwide - Roku 4K TV, courtesy of Roku
Jan Gonzales, Palisades Media Group - Amazon Echo Show, courtesy of Alphonso
Andy Barnet, VP, Western Advertising Sales, AT&T AdWorks
Mike Bologna, President, one2one Media
Caty Burgess, SVP, Marketing & Media Strategies, The CW
Scott Clark, VP, Brand Partnerships, Innovid
Reagan Feeney, SVP, Head of Partnerships & Distribution, Hulu
Mark Gall, Chief Product Officer, Alphonso inc.
Lisa Herdman, Director of National TV & Branded Content, RPA
Rob Holmes, VP Programming, Roku
Natalie Jarvey, Staff Writer, Hollywood Reporter
Amanda Kozlowski, SVP, Digital Marketing, Lionsgate
Karl Meyer, Media Head of Sales, West Coast Samsung Ads
Meeting the Challenges of a Category in Transition
Automotive marketing has seen its share of trends, fads, and failures. As we approach the year 2020, we are faced with an industry and its marketing in transition: Sales have eased, incentives are rising, and sedans continue to falter at the expense of growth for trucks and SUVs; Mobile, data-driven programmatic and attribution models are exerting pressure on marketers, agencies, and publishers, complexity and lower revenue for content creators; Autonomous technology, electric vehicles, and ride-hailing are increasing R&D budgets at automotive manufacturers and adding to the confusion.
On Thursday, Oct. 5, we held our annual Motor City West conference in Long Beach. Over 450 attendees met to learn and discuss automotive marketing.
Congratulations to our raffle winners:
Josh Lazo, RPA - Beats Headphones, courtesy of Cox Automotive
Eliana Velasco, Canvas Worldwide - 360 Video Camera, courtesy of Receptiv Mobile Video
Danielle Joie Thouin, Fraser Communications - Apple Air Pods, courtesy of US Auto News
Leisha Bereson, VP, Group Director, Canvas Worldwide
Brian Cooley, Editor at Large, CNET
Allie Coulter, Assistant Manager, Social Media, Honda
Stephen Kosowski, Manager, Long Range Planning & Strategy, Kia Motors
America Tom Libby, Manager, Loyalty Solutions, IHS Automotive
Posted By Emily Hope,
Friday, September 29, 2017
Updated: Friday, September 29, 2017
AdJam: The Festival Edit. Seriously. What a turnout. Creatives, Execs, and even Accounting came together in sweet, sweet harmonies for a night of ass-kicking, toe-tapping, jaw-dropping shreds from the very best L.A. agency bands. Let's give it up for the bands! We knew y'all were talented but way to make the judges werk!
Congratulations to Greenlight Media's Green Hot Chili Peppers who won for the second year in a row! They went home with the coveted AdJam Axe again, courtesy of Fender Musical Instruments. Thank you so much to all who attended and invited their veriest and importantest people! #ThinkAdJam
More than 175 marketers, publishers, agency and ad tech executives attended the first-ever educational event, Cannabis Marketing: Making the Agency Connection. This sold-out event brought together a diverse mix of people interested in learning more about how the cannabis industry is having an impact on the advertising and marketing community. Speakers and attendees included experts in the fields of legalization, marketing, and cannabis policy to discuss the state of the market and the potential for (literal) growth.
The cannabis market represents a huge opportunity for advertisers, agencies, and the marketing/media community. However, there are specific challenges that marketers and advertisers need to keep in mind when promoting a product with so many rules and regulations.
“As the largest cannabis market in California, if not the world, it is important for the ThinkLA community to be educated on how the cannabis industry can impact them personally and professionally,” said Jim Baudino, VP Marketing & Business Development, Merry Jane Media. “It is refreshing to see ThinkLA having events like the Cannabis Marketing event to keep their members informed of the latest trends."
Key takeaways included discussions about the state of the cannabis industry while attendees learned about the implications of Prop 64 and Measure XX. Panel members explored explore current/future trends in cannabis marketing and discussed how California legalization of recreational cannabis would impact marketing and the culture of the state.
Panelists included Abdullah Saeed, Producer/Host of Bong Appetite on VICE Media; Ariel Clark, Partner at Clark Neubert LLP; Ruben Honig, Executive Director, LA Task Force; Robin Abcarian, Columnist, Los Angeles Times; and Kate Denton, CMO, Med Men, among others. “I was thrilled with the quality of the panelists, the diversity of the audience and most of all, the willingness of ThinkLA to host an event covering the cannabis industry and its impact on the advertising community," said Baudino.
Robin Abcarian, Columnist, Los Angeles Times
Jim Baudino, VP Marketing & Business Development, Merry Jane Media
Food and drink has long-been the uniting social front for friends, family and strangers alike to share time together. For those who’ve dedicated their careers to envisioning, crafting and innovating in this space, it’s crucial to understand modern marketing’s seat at the table.
At this YoungStars held on Aug. 8 at RPA, we heard from a variety of young professionals in the Food & Beverage industry and learned about the vast challenges and successes in this highly competitive ecosystem.
Krista Simmons, Food and Travel Content Creator
Max Baumann, Founder, Just Chill
Andrea Borgen, GM/Owner, Barcito
Yong Kim, Co-Founder, Seoul Sausage
Michael Keller, Co-Owner and CEO, The Blending Lab
YoungStars is ThinkLA's quarterly panel discussion and mixer with diverse thought leaders, entrepreneurs, and influencers, all under the age of 35, in the Los Angeles media, tech, and advertising industries.