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Facilitation

Posted By Emily Hope, Thursday, October 26, 2017

They came. They saw. They facilitated. Attendees of the Facilitation: The Superpower of Getting Sh*t Done left the class with a new mindset of how to better control a room and keep others focused, driven and confident.

Terri Simon and Tim Leake helped run the two sold-out classes at RPA this month, and we hope to have them back next year!

 

Tools

 

EVENT PHOTOS

PRESENTATION DECK

 

Tags:  #ThinkLearnDo  Facilitation  How To Get Sh*t Done  Terri Simon 

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Advanced TV Breakfast Recap

Posted By Linda Schwab, Friday, October 20, 2017

TV viewership is healthier than ever, although how consumers view TV content is changing dramatically. The shift in consumer behavior and technology has created a huge challenge -  and the opportunity to use Advanced TV to more effectively target, engage, and measure the impact of campaigns. At ThinkLA’s first-ever Advanced TV Breakfast on October 20, over 500 attendees heard from a variety of speakers and panelists across the ATV spectrum.

Mike Bologna, president of one2one Media, kicked off the program with a keynote laying out the Advanced TV landscape. He reviewed the various tactical approaches to targeted TV, and provided a framework for successfully activating an ATV campaign. He also explored the use of data and metrics to accurately attribute brand health and sales life, noting that automation is critical for a successful targeted TV campaign.

Content programmers and distributors have to re-think their strategies to meet the needs of this new on-demand video world.   Our content panel - Rob Holmes, VP Programming at Roku, and Reagan Feeney, SVP, Head of Partnerships and Distribution at Hulu, discussed how on-demand platforms are rewriting the rules of television and reshaping the industry from content consumption, creation and distribution standpoints. The conversation was curated by Natalie Jarvey of The Hollywood Reporter.

The next panel focused on the solutions advertisers have been challenged to create in this fragmented landscape – what strategies are currently being implemented and how these strategies may continue to shift with the dynamic marketplace. Caty Burgess, SVP, Marketing and Media Strategies at The CW moderated a lively discussion with Scott Clark from Innovid, Mark Gall at Alphonso, Lisa Herdman from RPA, Karl Meyer at Samsung Ads, and Amanda Kozlowski at Lionsgate.

Wrapping up the program, we heard from a company that has positioned itself at the nexus of  these changes – our presenting sponsor, AT&T. Andy Barnet, VP, Western Advertising Sales from AT&T, and Matt Bayer, SVP Advanced Television & Cross-Screen at Cadreon, covered the use of advanced media in an overall national strategy, segmentation, measurement tactics from the top to the bottom of the funnel and a case study from an addressable advertiser.

Raffle Winners

  • Carly Moniz, Warner Bros. Brand Networks - Nintendo Switch, courtesy of Innovid
  • Jeff Zim, R&R Partners - Apple TV, courtesy of AT&T AdWorks
  • Hunter Havins, Canvas Worldwide - Roku 4K TV, courtesy of Roku
  • Jan Gonzales, Palisades Media Group - Amazon Echo Show, courtesy of Alphonso

SPEAKERS

  • Andy Barnet, VP, Western Advertising Sales, AT&T AdWorks
  • Mike Bologna, President, one2one Media
  • Caty Burgess, SVP, Marketing & Media Strategies, The CW
  • Scott Clark, VP, Brand Partnerships, Innovid
  • Reagan Feeney, SVP, Head of Partnerships & Distribution, Hulu
  • Mark Gall, Chief Product Officer, Alphonso inc.
  • Lisa Herdman, Director of National TV & Branded Content, RPA
  • Rob Holmes, VP Programming, Roku
  • Natalie Jarvey, Staff Writer, Hollywood Reporter
  • Amanda Kozlowski, SVP, Digital Marketing, Lionsgate
  • Karl Meyer, Media Head of Sales, West Coast Samsung Ads

EVENT PHOTOS

VIDEO

 

KEYNOTE PRESENTATION


 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

  

 

 

 

 

 

 

 

 

SPONSORS

 

 

Presenting Sponsor
Sponsors


Supporting Sponsor
Sponsors


Sponsors

Member  Member   Member 
Member


Tags:  #ThinkTV  Advanced TV  Alphonso  AT&T AdWorks  CTV  Hulu  Innovid  OTT  programmatic TV  Roku  Samsung Ads 

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Motor City West: 2017

Posted By Emily Hope, Friday, October 6, 2017

Meeting the Challenges of a Category in Transition

Automotive marketing has seen its share of trends, fads, and failures. As we approach the year 2020, we are faced with an industry and its marketing in transition: Sales have eased, incentives are rising, and sedans continue to falter at the expense of growth for trucks and SUVs; Mobile, data-driven programmatic and attribution models are exerting pressure on marketers, agencies, and publishers, complexity and lower revenue for content creators; Autonomous technology, electric vehicles, and ride-hailing are increasing R&D budgets at automotive manufacturers and adding to the confusion.

On Thursday, Oct. 5, we held our annual Motor City West conference in Long Beach.  Over 450 attendees met to learn and discuss automotive marketing.

Congratulations to our raffle winners: 

  • Josh Lazo, RPA - Beats Headphones, courtesy of Cox Automotive
  • Eliana Velasco, Canvas Worldwide - 360 Video Camera, courtesy of Receptiv Mobile Video
  • Danielle Joie Thouin, Fraser Communications - Apple Air Pods, courtesy of US Auto News 

SPEAKERS

  • Leisha Bereson, VP, Group Director, Canvas Worldwide
  • Brian Cooley, Editor at Large, CNET
  • Allie Coulter, Assistant Manager, Social Media, Honda
  • Stephen Kosowski, Manager, Long Range Planning & Strategy, Kia Motors
  • America Tom Libby, Manager, Loyalty Solutions, IHS Automotive
  • Milind Raval, Former Managing Director, Spark44
  • Cindy Scott, Brand Traction
  • Josh Searcy, Chief Product Officer, Hearst Autos / Caranddriver.com
  • Matt Smart, Account Executive, Cox Automotive
  • Aki Spicer, Chief Strategy Officer, TBWA\Chiat\Day NYC
  • Tom Wiggins, Lead Fuel Cell Test Driver 
  •  

EVENT PHOTOS

VIDEOS

 

 


 

POWERPOINTS

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

SPONSORS

 

Member
Member

 

Sponsors Sponsors Member Member

 

 

 

 

 

Tags:  #MotorCityWest  Motor City West 

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AdJam 2017: Festival Edit.

Posted By Emily Hope, Friday, September 29, 2017
Updated: Friday, September 29, 2017

AdJam: The Festival Edit. Seriously. What a turnout. Creatives, Execs, and even Accounting came together in sweet, sweet harmonies for a night of ass-kicking, toe-tapping, jaw-dropping shreds from the very best L.A. agency bands. Let's give it up for the bands! We knew y'all were talented but way to make the judges werk!

Congratulations to Greenlight Media's Green Hot Chili Peppers who won for the second year in a row! They went home with the coveted AdJam Axe again, courtesy of Fender Musical Instruments. Thank you so much to all who attended and invited their veriest and importantest people! #ThinkAdJam

 

EVENT PHOTOS

STAGE PHOTOS EVENT PHOTOS

 

PHOTO BOOTH -BLACK AND WHITE PHOTO BOOTH - GUITAR

 

VIDEOS

 HIGHLIGHTS VIDEO  BAND PERFORMANCES

JUDGES



Brandon Frankel (bio)
SVP Brand Partnerships
Paradigm

Tom Lehman (bio)
CEO
Genius

Samantha Maloney (bio)
VP of A&R
Warner Bros. Records


SPONSORS 

Audience Award Photo Booth Sponsor Bar Sponsor Registration Sponsor

Lounge Sponsor

Sponsors Sponsors Sponsors Sponsors Sponsors

Video Sponsor Safe Travel Sponsor Food Sponsor

Sponsor

Sponsors Sponsors Sponsors Sponsors

Creative Partner Video
Partner
Signage
Partner
OOH Partner OOH
Partner
Print
Partner
Sponsors Sponsors Sponsors Sponsors Sponsors Sponsors

 

 

Tags:  #ThinkAdJam  AdJam  AdJam Bands  AdJam2017  Advertising  Agency Bands  Los Angeles 

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Cannabis Marketing 2017

Posted By Emily Hope, Thursday, September 7, 2017

More than 175 marketers, publishers, agency and ad tech executives attended the first-ever educational event, Cannabis Marketing: Making the Agency Connection. This sold-out event brought together a diverse mix of people interested in learning more about how the cannabis industry is having an impact on the advertising and marketing community. Speakers and attendees included experts in the fields of legalization, marketing, and cannabis policy to discuss the state of the market and the potential for (literal) growth.


The cannabis market represents a huge opportunity for advertisers, agencies, and the marketing/media community. However, there are specific challenges that marketers and advertisers need to keep in mind when promoting a product with so many rules and regulations.

“As the largest cannabis market in California, if not the world, it is important for the ThinkLA community to be educated on how the cannabis industry can impact them personally and professionally,” said Jim Baudino, VP Marketing & Business Development, Merry Jane Media. “It is refreshing to see ThinkLA having events like the Cannabis Marketing event to keep their members informed of the latest trends."

Key takeaways included discussions about the state of the cannabis industry while attendees learned about the implications of Prop 64 and Measure XX. Panel members explored explore current/future trends in cannabis marketing and discussed how California legalization of recreational cannabis would impact marketing and the culture of the state.

Panelists included Abdullah Saeed, Producer/Host of Bong Appetite on VICE Media; Ariel Clark, Partner at Clark Neubert LLP; Ruben Honig, Executive Director,  LA Task Force; Robin Abcarian, Columnist, Los Angeles Times; and Kate Denton, CMO, Med Men, among others. “I was thrilled with the quality of the panelists, the diversity of the audience and most of all, the willingness of ThinkLA to host an event covering the cannabis industry and its impact on the advertising community," said Baudino.

 

PANELISTS

  •  Robin Abcarian, Columnist, Los Angeles Times
  •  Jim Baudino, VP Marketing & Business Development, Merry Jane Media
  •  David Bienenstock, Writer
  •  Eben Britton, Co-Founder, Be Trū Organics
  •  Ariel Clark, Partner, Clark Neubert LLP
  •  Kate Denton, CMO, Med Men
  •  Lorna Donohoe, Partner Flower Shop
  •  Evan Eneman, CEO/Partner, Ello/Casa Verde Capital
  •  Ruben Honig, Executive Director, LA Task Force
  •  Derek McCarty, CMO Hmbldt
  •  Jarrett Moreno, Founder, Attn:
  •  René Rodriguez, CMO, Advanced Nutrients
  •  Abdullah Saeed, Producer/Host, VICE Media
EVENT PHOTOS PRESENTATION SLIDES

 
VIDEOS

OVERVIEW OF THE CANNABIS INDUSTRY, JIM BAUDINO  LEGALIZATION PANEL - FULL VIDEO

 

 

MARKETING PANEL - FULL VIDEO MEDIA PANEL - FULL VIDEO

 

 
SPONSORS

Event Sponsor
Sponsors

 

Partner Venue Partner
Sponsors Sponsors

 

 

Tags:  #ThinkCannabis  Cannabis  Cannabis Business  Cannabis Marketing  Civilized  Education  Jim Baudino  Marijuana  Marijuana Industry  Marketing  Media  Panel  VICE 

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YoungStars: Culinary Crafters

Posted By Web Admin, Thursday, August 31, 2017

Food and drink has long-been the uniting social front for friends, family and strangers alike to share time together. For those who’ve dedicated their careers to envisioning, crafting and innovating in this space, it’s crucial to understand modern marketing’s seat at the table.

At this YoungStars held on Aug. 8 at RPA, we heard from a variety of young professionals in the Food & Beverage industry and learned about the vast challenges and successes in this highly competitive ecosystem.

PANELISTS

  • Krista Simmons, Food and Travel Content Creator
  • Max Baumann, Founder, Just Chill
  • Andrea Borgen, GM/Owner, Barcito
  • Yong Kim, Co-Founder, Seoul Sausage
  • Michael Keller, Co-Owner and CEO, The Blending Lab

 

HIGHLIGHTS VIDEO 

YoungStars is ThinkLA's quarterly panel discussion and mixer with diverse thought leaders, entrepreneurs, and influencers, all under the age of 35, in the Los Angeles media, tech, and advertising industries.

Tags:  #ThinkStars  Career  Career Advice  Food Event  Food Trucks  Foodie  Young Professionals  Young Stars  YoungStars 

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Summer Soiree 2017 presented by TrueX

Posted By Web Admin, Tuesday, July 25, 2017

Thank you for your participation at this year's Summer Soiree!

What an event! We really can't thank you enough for supporting your fellow marketing and advertising family by showing up for our premier summer social of the year. Special thanks to our partners and sponsors who helped us create all of the magic! 

 

EVENT PHOTOS

PHOTO BOOTH


 

 

 

 

 

 

 

 

 

 

 

 

 

 

HIGHLIGHTS VIDEO


SPONSORS

 
 
 
Presenting Sponsor
Sponsors

Bar Sponsor Photobooth Sponsor
Sponsors Sponsors

Dessert Sponsor Safe Ride Sponsor
Sponsors Sponsors
    Game Sponsors    
Sponsors Sponsors Sponsors Sponsors Sponsors
Event Partner
Sponsors

 



 

Tags:  #ThinkLASummer  Bel Air Bay Club  Soiree  Summer Soiree  TrueX 

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Entertainment Breakfast 2017 presented by Tremor Video

Posted By Web Admin, Tuesday, July 25, 2017

Well we just did Entertainment Breakfast like a boss! We would to give a special thanks to our speakers, partners, and sponsors who helped us create such a wonderful agenda. 

Creating brand engagement at scale is more difficult today than it has ever been; yet the opportunity has never been greater. Brands are turning to Hollywood storytellers to engage their audiences across platforms and devices. Networks are reshuffling their advertising mix. Social media companies are creating new advertising products. And the advent of data-driven solutions can help inform smarter choices, but further complicates the landscape. The challenge is to put it all together.

SPEAKERS

  • Amy Elkins, EVP Media and Marketing Innovation, STXfilms
  • Elizabeth Barrutia, Chief Executive Officer & Founder, BARU
  • Sam Bergen, Executive Creative Director, VICE Media
  • Greg Glenday, Global CRO, Head of Creative & Music Partnerships, Shazam
  • Jae Goodman, Chief Creative Officer, Co-Head Marketing, CAA
  • Brad Weston, Chief Executive Officer, MAKEREADY
  • Lucas Shaw, Entertainment Reporter

 

PHOTOS

HIGHLIGHT REEL


 

 

 

 

 

 

 

 

 

 

 



THANK YOU TO OUR SPONSORS

 

Presenting Sponsor
Member

Supporting Sponsors  
Member Member

Sponsor
Sponsors

 

Tags:  #thinkentertainment 

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IDEA Awards 2017 Presented by Grinder Event Recap

Posted By Sara Hope, Thursday, June 1, 2017

Thank you for your participation at this year's IDEA Awards Gala! 

What a show! We really can't thank you enough for supporting your fellow marketing and advertising family by showing up for our premier event of the year. BIG Congratulations to all of our finalists, winners, and entries and special thanks to our partners and sponsors who helped us create all of the magic!


2017 IDEA AWARDS WINNERS

 

AWARDS SHOW

COCKTAIL PARTY

 

 

 

 

 


 

 

 

 


STEP & REPEAT

PHOTO BOOTH


 

 

 

 

 

 

 

 

 

 

 

AFTER PARTY

WINNERS

 

 

 

 

 

 

 

 

 

 

 

 

 

SPONSORS

 
 
 

 

Presenting Sponsor

Sponsors


Supporting Sponsors
Sponsor Sponsors Sponsors



Cocktail Sponsor Photo Sponsor After Party Sponsors
Sponsors Sponsors Sponsors Sponsors


Outcome Sponsor Treat Sponsor Hospitality Sponsor
Sponsors Sponsors Sponsors


Atmosphere Sponsor Wine Sponsor Host Sponsor
Sponsors Sponsors Sponsors


Partners
Sponsors Sponsors Sponsors


Creative Partner

Tags:  #ThinkAwards  Advertising  awards show  big idea  gala  idea  IDEA Awards  LA Advertising 

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ThinkLA 5K Benefitting Ad Relief 2017

Posted By Sara Hope, Monday, May 22, 2017

The Fun Run 5K was a celebration of all things active and fun in support of a great cause. Thanks to Mindshare, we hosted our second annual event at the California-famous Campus in Playa Vista. It was great to run the dirt-trail bluffs, drink champagne with friends, make new friends, and play life-sized games! Thanks to all that came out.

 

 Proceeds from each ticket went toward Ad Relief to help someone in crisis get back on their feet again - and we raised several hundred dollars, THANK YOU!

 

 


PHOTO BOOTH GALLERY


EVENT PHOTO GALLERY

 

 

 

 

 


 

 

 

 

 

 


 

 


 

 

 

THANK YOU TO OUR SPONSORS

 

Sponsor Sponsor Member
Creative Partner Yoga Sponsor
Member Member
Hydration Partner Hydration Sponsor Snack Sponsor
Member Member Member

 

Tags:  #Think5k  5K  Ad Relief  fun run 

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