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MultiVu Creative’s Ideation Workshop; Ideating ThinkLA's Anniversary Video

Posted By Nicholas Iverson, Wednesday, May 25, 2016
On Tuesday, May 24th, our friends at MultiVu Creative, the multimedia production, distribution and media strategy group within PR Newswire, held a fun and informative creative ideation workshop for us at their offices in Santa Monica. It was a night of creativity, friendly competition and learning best practices for ideating concepts based on a creative brief. During the workshop, attendees were divided into groups and tasked with creating the concept for ThinkLA's 10-year anniversary video. Both groups did a great job, but one group came out the victor - GROUP B! Their prize? Each member was a awarded an Amazon Echo! The final animated video will be produced at MultiVu Creative's production headquarters in NY, and will be shown at Summer Soiree, ThinkLA's Anniversary Bash, this July. 
Photo Gallery
MultiVu Creative’s Ideation Workshop Recap
Thank you to the participants and to PR Newswire for hosting us!  

Tags:  #ThinkLAsummer  Anniversary  Creative  Creativity  Ideation  MultiVu  PR Newswire  thinkLA's 10 Year Anniversary  Video  Video Production 

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12 Things We Learned from YoungStars: Passion vs. Money

Posted By Emily Hope, Friday, May 20, 2016
Updated: Friday, May 20, 2016

On Thursday, May 19, we welcomed panelists: Freya Estreller of Coolhaus & Ludlows Cocktail Co., Adam Szajgin of 72andSunny, Vishal Lugani of Greycroft Partners and Ann Wang of Enrou to discuss their careers, passions and balancing the two. The panel was moderated by Natalie Robehmed, a staff writer at Forbes. Here are some of the highlights. #thinkStars

 

On Being a Leader…

  • "Understand what motivates someone then reward and incentivize their progress". – Freya Estreller
  • "The verticals that make us success: ambition, talent, dedication and hard work. Each warrants a different kind of reward." Adam Szajgin

On Entrepreneurship…

  • "If you're going to start a business, you have to find a way to pay yourself, otherwise it's a hobby." - Freya Estreller

On Finding Balance…

  • "Everything can seem urgent, but it's really not. If you're not going to be effective, take the day off and don't feel guilty about it." - Freya Estreller
  • "To unplug, spend time with people that are doing different things." - Vishal Lugani
  • "It's okay to say 'I need a break.'" – Freya Estreller
  • "You work 24/7 when you've started a company, so you have to find balance where you feel inspired. Give yourself time to be curious in your own space." – Ann Wang

On Networking…

  • "How to make networking not boring? Don't hang out with people you don't want to be around." - Adam Szajgin

On Finding Your Passions…

  • "Throw yourself into uncomfortable situations. That will help you find out what you're passionate about." - Freya Estreller
  • "Know what gets you excited most about your day. You probably already know, just dig deeper. And build an incredible network. Say yes to every opportunity when you're searching and take wonder around you." – Ann Wang
  • "Sometimes it's right in front of you. Cut through the noise and be honest with yourself." - Vishal Lugani
  • "Try stuff and see if you like it. It's like finding your way in a forest - figure it out fast or you may die at some point. But in life, you have more time." - Adam Szajgin

Photos

Recap Video

Photos Speakers

Tags:  #thinkStars  30 Under 30  72andSunny  Adam Szajgin  Ann Wang  Career Advice  Coolhaus  Enrou  Forbes  Freya Estreller  Greycroft Partners  Ludlow's Cocktail Co.  Vishal Lugani  Young Professionals  YoungStars 

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Account Planning Event Recap

Posted By Administration, Friday, May 13, 2016

Susie Lyons and Lindsey Allison, EVP Co-Director of Strategy at Deutsch, led the class on an in-depth exploration about strategy: what it is and why it matters.

 

At Deutsch, strategy is the foundation of everything the agency touches; and can encompass many disciplines – strategists are part anthropologists, behavioral scientists, storytellers, culture experts, and more.

“At Deutsch, strategy is the idea.” – Pete Favat, CCO  

 

Strategy starts with the client brief. A strategist will excavate the brief and ask two key questions:  

 

1. Why are you making this thing?

2. What problem are we solving?


Susie and Lindsey reminded the class to always do their homework by looking at four key factors:

- Culture

- Consumer

- Category

- Company core values  

 

They also spoke about the importance of creating tension; which they defined as a creative generative play space. They mentioned 7 core tensions in American Culture, and provided examples of each.

 

Community – Individuality

Endowment – Achievement

Tradition – Innovation

Stasis – Mobility

Constraint – Freedom

Accessibility – Exclusivity

Practical – Idealistic

 

Finally, they reminded the class to never fear conflict, because it can create unforgettable content.

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Auto Breakfast 2016

Posted By Sara H. Smith, Monday, April 25, 2016
Photos
Video



Thank you to our sponsors:

Presenting Sponsor

PlaceIQ

Supporting

      Sponsor
Eyeview   gumgum   US News   Tapad

Tags:  #autobreakfast  #thinkauto  auto breakfast 

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UX Overview: The Creative Process Recap

Posted By Administration, Tuesday, April 12, 2016

On April 11th, Jason Brush, EVP at POSSIBLE, helped us understand the creative process of UX design. We learned that Interaction Designers go through many steps to ultimately get to a clean and functional website – from managing expectations, research and planning to prototyping and implementation. He reminded us to always empathize with users to truly know what is necessary. Today, we are cluttered with numerous apps and websites available and an Interaction Designer's duty is to simplify the experience while making it better.  

 

Check out Jason's presentation below!

Presentation 

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Pokeraoke 2016

Posted By Sara H. Smith, Monday, April 11, 2016
Photo Booth
 
Event Photos
Photo Booth   Photos
Video


Congratulations to the RAFFLE Winners!
  • Rachel Bensimon, Team One - Jambox, courtesy of AT&T AdWorks
  • Jim Baudino, Merry Jane Media - Don Julio 1942 Anejo, courtesy of ShareThis
  • Zoe Drozen, Initiative - Bose Quietcomfort Headphones, courtesy of Unified
  • Amir Ursani, Tastemade - Apple TV, courtesy of AdTheorent
  • Carolyn Nguyen, Spotify - Polaroid Zip Mobile Printer, courtesy of Quantcast
  • Scott Nyzio, flashtalking - Chivery Swag Bag, courtesy of Resignation Media

Karaoke & Lip Sync Winners, courtesy of Unified

  • Top Karaoke PerformancerJosh Farol, New and Improved Media - FitBit Blaze Watch
  • Top Lip Sync Battle Group: Fandango/Maxxus - Sonos Play Speaker

Poker Tournament Winners, courtesy of AT&T AdWorks

  • 1st place: Lisa Solomon, NBCUniversal - Amazon Echo
  • 2nd place: Justin Henry, Verve Mobile - Jambox
  • 3rd place: Nathan Purnell, Team One Advertising - Louis Jadot Rose

Casino Games Winners, courtesy of Quantcast

  • 1st place: Jed Villeges, Garage Team Mazda - Apple Watch
  • 2nd place: Aaron Perler, PK4 Media - Amazon Echo
  • 3rd place: Ernest Wong, GlobalWide Media - Customized Poker Set
Event photography by Nicholas Iverson Photography  
 
Thank you to our sponsors:
AdTheorent   At&T      Resignation Media

Sharethis   Sponsor   Sponsor

Tags:  pokeraoke 

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Mobile Breakfast 2.0: The Connected Consumer presented by Yahoo! Recap!

Posted By ThinkLA, Friday, March 25, 2016

More than 600 marketing professionals attended The Connected Consumer breakfast to meet and hear the latest consumer technology news and innovations from Amazon, Samsung, Under Armour, and more.  

After a brief talk by presenting sponsor Yahoo on apps, Lindsey Turrentine, Editor in Chief, CNET.com provided our keynote. She shared the latest information regarding connected homes. Zach Parker and Jamie Scythes of Amazon demonstrated some of the many ways voice technology and recognition are changing how we access information and opportunities for leading-edge content creation through voice-activated devices such as Amazon Alexa.  

Doug Ziewacz and Chris Glode from Under Armour discussed how technology is tracking body stats and the ways smart clothing will provide even more insights for optimal health. Diego Miralles, Director of Design, Samsung SmartThings, shared additional information on smart home products and connectivity. 

 

The morning concluded with a marketing panel who commented on the presentations and provided perspective on the implications of connected technology to advertisers.

Photos

     

Video
Press Coverage

4 NEW WAYS BRANDS ARE CONNECTING YOUR HEALTH & HOME by Lisa Brown

 
 
THANK YOU TO OUR SPONSORS
Presenting Sponsor
Yahoo xAd flashtalking flashtalking

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ThinkLA Did It Again at CanJam!

Posted By Sara H. Smith, Thursday, March 24, 2016

What a great day of volunteering at the LA Regional Food Bank! With 120+ volunteers, the ThinkLA group sorted enough food to feed 45,000 people - enough to feed a town! Thank you to our sponsor, studioD, and to our food truck, Cheer Burger! We'll be at it again on November 5th!

Photos

CamJam 2016 Gallery

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Presentation Skills Boot Camp Recap - Michael Weiss

Posted By Administration, Monday, March 21, 2016

What a great class this time around. So many companies and agencies were in attendance, it felt like a great representation of the advertising industry in Los Angeles. We focused a lot of the “fear of public speaking” and how to deal with it - especially the exercises to burn off excess cortisol and adrenaline. We also spent a great deal of time discussing the Four Personalities and how to deal with each type when giving a presentation. The highlight of course was watching the final presentations and seeing how much people improved from the initial Personal Story exercise. I have to say this was a very engaged group and we had a lot of fun while learning a lot!

Slides

Tags:  Presentation Skills 

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Build Your Personal Brand: Leadership Tools For Women - Recap

Posted By Sara H. Smith, Friday, February 26, 2016
Our first class geared specifically to women was a sellout. Women from a diverse group of companies and at different stages in their careers dove into the five aspects of their personal brand: appearance, associations, reputation, talent and skills, and voice. Chelsea, our instructor, challenged women to think more specifically about these aspects - how to build them, own them and love them.
Photos

Event Photos
 

Download the Deck HERE.


Tags:  Leadership Tools  Personal Brand  Professional Development  thinkLA Women 

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