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BarkLA Festival Recap

Posted By Administration, Monday, August 22, 2016

On Thursday, 8/18/16, over 150 professionals in the media, marketing and advertising community came together over a common love of dogs! Proceeds of the event supported Best Friends Animal Society's and we're proud to announce that we donated over $3,000 to their mission to make Los Angeles a 'No Kill' city by 2017. 

Congratulations to the 2016 Bark of Directors that won the Top Ad Dogs Instagram contest!
@codycalidoodle
@comeauver
@k_fresques
@winter_in_la
@ericsjorgensen

 

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Photo Booth

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Photos by Nicholas Iverson Photography
Photo Booth

 

Thank you to our sponsors & partners 

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Summer Soirée: ThinkLA's 10th Anniversary Bash!

Posted By Administration, Friday, July 29, 2016

On July 28, nearly 1,000 media, marketing & advertising professionals celebrated ThinkLA's 10th anniversary with a Summer Soiree at the spectacular Bel-Air Bay Club, overlooking the Pacific. The sold-out event included aerialists, ice luges, great music, and a DJ-fueled after party. In honor of ThinkLA's founders, The LAGRANT Foundation was honored with a $5,000 donation. Thanks to our amazing event committee, and of course the sponsors who make it possible!

 

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Photo Booth

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Sponsors

 

Presenting
Sponsor
Bar Photo Entertainment
Sponsor Sponsor Sponsor
Games Creative Partner
Sponsor Sponsor Sponsor

Tags:  #ThinkLAsummer  AdTheorent  Bazaarvoice  Bel Air Bay Club  Creative Circle  FOX  Odyssey  Summer Soiree  thinkLA's 10 Year Anniversary  truex  Yieldbot 

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Career Advice We Learned at This Summer's Intern Summit

Posted By Administration, Thursday, July 21, 2016
Updated: Thursday, August 4, 2016
  1. Make updating LinkedIn a priority. It's your professional profile; it should look like your resume. Take time to write out your current job description and what you're looking for.  
  2. YOU are your biggest advocate. Let people know what's important to you so that they can help you achieve your goals.
  3. Staying authentic can help with work/life balance and overall happiness. Authenticity begins with self-awareness: know who you are—your values, emotions, and competencies—and how you're perceived by others.
  4. Emails: use spell check, draft it without recipients until it's ready to send, don't start with lower cases, use correct pronunciation and grammar, ask a coworker to proof it.
  5. Focus on the most difficult tasks early in the morning.
  6. Take time to focus on you. You can work hard, but make time for yourself, however small.
  7. In many jobs, there is no on or off switch. Try to set boundaries and stick to them.
  8. In a perfect world, we would work for eight hours, sleep for eight, and enjoy life for eight. But finding fulfillment through work you love can make all the difference toward achieving that balance.
  9. Don't just network when you need something, it's a mutual exchange - offer to help first.

Panelists:

  • Jim Baudino | VP of Business Development, Merry Jane Media
  • Devin Desjarlais | Director of Communications, Omelet
  • Meaghan Dost, Associate Director of Recruiting, CP+B
  • Ryan Fey | Co-Founder & Chief Brand Officer, Omelet 
  • Jodi Greenstein | HR Director, Mindshare
  • Katie Grosvenor, City Manager, Creative Circle
  • Andrea Lance, Talent Manager, RPA
  • Brian Lovell | CEO, RED Interactive
  • Don Lupo | SVP, Director of Digital Production, Dailey 
  • Sara Michelson, VP, Senior Human Resources Manager, Deutsch Advertising 
  • Severin Nesselhauf, Director, Content Strategy, Demand
  • Sam Perlich | Senior Account Executive, xAd
  • Brittany Ritter | Senior Partner, Director at Mindshare
  • Zachary Rosenberg | President, MBMG
  • Sepa Sete | VP, Head of People + Admin, Innocean USA
  • Karin Shaer | Business Director and Marketing, TBWA
  • Laura Small | Associate Director of Human Resources, RPA
  • Lisa Tanner | VP Account Director, RPA
  • Kristi VandenBosch | Chief Digital Officer, MXM
  • Jeff White | Partner, Chief Marketing Officer, Deutsch
  • Heidi Williams, SVP, Director of HR, Dailey

 

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Thank You To Our Venue Hosts: 

Hosting Sponsers
Sponsor Sponsor Sponsor Sponsor
Creative Partner
CP+B

Tags:  #InternSummit  Career Advice  CP+B  Deutsch  Intern Summit  Interns  RED Interactive Agency  RPA  Yahoo 

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Entertainment Marketing Breakfast Recap

Posted By Web Admin, Friday, July 15, 2016

Takeaways from the Entertainment Marketing Breakfast
– Lynn Lester, TheDrum.com @lynnsweettweet 

 

The general consensus of the morning's speakers was that social media influencers are now starting to pick up the pace in becoming marketers' choice for brand advocacy.

 

YouTubers have the authenticity and personal relationship with their fans, something a Hollywood actor can't offer brands. And the interesting point was made by Abbey Thomas, SVP, Buyer Platforms, Auto and Entertainment at Tremor Video who said that "Millennials can now mention more social influencers than stars on the Hollywood walk of fame."

 

If social influencers don't like or respect a brand then there is no hope of a successful marriage between the two. The word 'authenticity' cropped up time and time again as every speaker hammered home the point that if brands want to gain the respect from their target audience, they need to allow YouTube creators to have a heavy hand in co-creating the content in order for it to work.

 

According to Grace Helbig, creator and host of the YouTube channel 'it'sGrace,' the bottom line is that if the content is not genuine then the audience will see right through it.

 

But it's not all about achieving the big engagement numbers advised Zach Gallagher, EVP, director of digital strategy of Deutsch LA. Counting the number of likes doesn't really do it for me". Another piece of advice to marketers came from Jeetendr Sehdev, Professor of Marketing at the University of Southern California; "Brands need to be brave and tap into what people really are thinking deep down. Tap into them and induce behavioral change." 

 

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Thank You To Our Sponsors
Presenting Sponsor
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Tags:  #thinkentertainment 

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Summer 5K presented by Conversant Recap

Posted By Web Admin, Monday, June 20, 2016

On Saturday, June 18th, 250+ media, marketing & advertising professionals gathered at Mindshare's BBQ Area for a 5K & Post-Run Party to benefit Ad Relief of Los Angeles. Thank you to all who attended! 

Congrats to the Fastest Runners, who won a Spotify Beach Kit! 

  1. Richard Nguyen, Director of Ad Sales, LA Times
  2. Alex Witkowski, Director, OMD
  3. Geoffrey Hunting, SVP, Digital Marketing, The Proactiv Company 

Top Fundraiser: Roya Zand, Senior Associate, Mindshare

Congrats to Team Horizon for having the Largest Team - they won a Happy Hour hosted by Conversant!

Congrats to Team AOL, who got Most Team Spirit

 


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5K Run
Photo Booth
Photo Gallery

Thank you to our sponsors:

Sponsor Sponsor
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Tags:  #MoreFunLessRun  #Think5k  5K  Ad Relief  LA Advertising  Philanthropy 

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IDEA Awards Gala 2016

Posted By Web Admin, Monday, May 30, 2016

Thanks to everyone who made our Gala so special - finalists and winners, sponsors, attendees, event committee, and our creative partner, Omelet. 

Congratulations to the winners! 

BEST VISUAL CAMPAIGN
- Narcos S1 Online Media | AvatarLabs

BEST VIDEO CAMPAIGN
- Jane | 180LA

BEST BRANDED CONTENT/STORYTELLING CAMPAIGN
- Netflix Narcos on Vice| Vice Media

BEST EXPERIENTIAL CAMPAIGN
- Alice Wonder Mirror | Part IV

BEST MOBILE CAMPAIGN
- Look At Me When I'm Talking To You | RPA

BEST SOCIAL CAMPAIGN
- #bethestory | CP+B LA

THINKLA INNOVATOR
- Volkswagen | Unleash Your Rrr | Deutsch

CAMPAIGN OF THE YEAR
- Mayor's Fund for Los Angeles: Save The Drop LA | Omelet

CLIENT OF THE YEAR
- Ernie Kelsey | American Honda Motor Co., Inc.


SALES PERSON OF THE YEAR

- Mia Hopkey | Spotify


AGENCY PERSON OF THE YEAR

- Jef Eckart | Horizon Media


PARTNER OF THE YEAR

- Kargo


BOUTIQUE AGENCY OF THE YEAR

- Part IV


AGENCY OF THE YEAR

- 72andSunny

 


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Entrance / Cocktail Party
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Awards Show
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After Party
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Photo Booth #1
Photo Booths Powered by Juice Mobile
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Photo Booth #2

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Event Highlights Video
Gala
 


THANK YOU TO OUR SPONSORS!

Supporting
Valet Photo After Party
Mobile Fuse
Wine Cocktail Party Health and Beauty Atmosphere Host Judging
Video Coffee Bar Creative Partner OOH Partner Print Partner Social Media Partner

Tags:  #ThinkAwards 

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MultiVu Creative’s Ideation Workshop; Ideating ThinkLA's Anniversary Video

Posted By Nicholas Iverson, Wednesday, May 25, 2016
On Tuesday, May 24th, our friends at MultiVu Creative, the multimedia production, distribution and media strategy group within PR Newswire, held a fun and informative creative ideation workshop for us at their offices in Santa Monica. It was a night of creativity, friendly competition and learning best practices for ideating concepts based on a creative brief. During the workshop, attendees were divided into groups and tasked with creating the concept for ThinkLA's 10-year anniversary video. Both groups did a great job, but one group came out the victor - GROUP B! Their prize? Each member was a awarded an Amazon Echo! The final animated video will be produced at MultiVu Creative's production headquarters in NY, and will be shown at Summer Soiree, ThinkLA's Anniversary Bash, this July. 
Photo Gallery
MultiVu Creative’s Ideation Workshop Recap
Thank you to the participants and to PR Newswire for hosting us!  

Tags:  #ThinkLAsummer  Anniversary  Creative  Creativity  Ideation  MultiVu  PR Newswire  thinkLA's 10 Year Anniversary  Video  Video Production 

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12 Things We Learned from YoungStars: Passion vs. Money

Posted By Emily Hope, Friday, May 20, 2016
Updated: Friday, May 20, 2016

On Thursday, May 19, we welcomed panelists: Freya Estreller of Coolhaus & Ludlows Cocktail Co., Adam Szajgin of 72andSunny, Vishal Lugani of Greycroft Partners and Ann Wang of Enrou to discuss their careers, passions and balancing the two. The panel was moderated by Natalie Robehmed, a staff writer at Forbes. Here are some of the highlights. #thinkStars

 

On Being a Leader…

  • "Understand what motivates someone then reward and incentivize their progress". – Freya Estreller
  • "The verticals that make us success: ambition, talent, dedication and hard work. Each warrants a different kind of reward." Adam Szajgin

On Entrepreneurship…

  • "If you're going to start a business, you have to find a way to pay yourself, otherwise it's a hobby." - Freya Estreller

On Finding Balance…

  • "Everything can seem urgent, but it's really not. If you're not going to be effective, take the day off and don't feel guilty about it." - Freya Estreller
  • "To unplug, spend time with people that are doing different things." - Vishal Lugani
  • "It's okay to say 'I need a break.'" – Freya Estreller
  • "You work 24/7 when you've started a company, so you have to find balance where you feel inspired. Give yourself time to be curious in your own space." – Ann Wang

On Networking…

  • "How to make networking not boring? Don't hang out with people you don't want to be around." - Adam Szajgin

On Finding Your Passions…

  • "Throw yourself into uncomfortable situations. That will help you find out what you're passionate about." - Freya Estreller
  • "Know what gets you excited most about your day. You probably already know, just dig deeper. And build an incredible network. Say yes to every opportunity when you're searching and take wonder around you." – Ann Wang
  • "Sometimes it's right in front of you. Cut through the noise and be honest with yourself." - Vishal Lugani
  • "Try stuff and see if you like it. It's like finding your way in a forest - figure it out fast or you may die at some point. But in life, you have more time." - Adam Szajgin

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Recap Video

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Tags:  #thinkStars  30 Under 30  72andSunny  Adam Szajgin  Ann Wang  Career Advice  Coolhaus  Enrou  Forbes  Freya Estreller  Greycroft Partners  Ludlow's Cocktail Co.  Vishal Lugani  Young Professionals  YoungStars 

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Account Planning Event Recap

Posted By Administration, Friday, May 13, 2016

Susie Lyons and Lindsey Allison, EVP Co-Director of Strategy at Deutsch, led the class on an in-depth exploration about strategy: what it is and why it matters.

 

At Deutsch, strategy is the foundation of everything the agency touches; and can encompass many disciplines – strategists are part anthropologists, behavioral scientists, storytellers, culture experts, and more.

“At Deutsch, strategy is the idea.” – Pete Favat, CCO  

 

Strategy starts with the client brief. A strategist will excavate the brief and ask two key questions:  

 

1. Why are you making this thing?

2. What problem are we solving?


Susie and Lindsey reminded the class to always do their homework by looking at four key factors:

- Culture

- Consumer

- Category

- Company core values  

 

They also spoke about the importance of creating tension; which they defined as a creative generative play space. They mentioned 7 core tensions in American Culture, and provided examples of each.

 

Community – Individuality

Endowment – Achievement

Tradition – Innovation

Stasis – Mobility

Constraint – Freedom

Accessibility – Exclusivity

Practical – Idealistic

 

Finally, they reminded the class to never fear conflict, because it can create unforgettable content.

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Auto Breakfast 2016

Posted By Web Admin, Monday, April 25, 2016
Photos
Video



Thank you to our sponsors:

Presenting Sponsor

PlaceIQ

Supporting

      Sponsor
Eyeview   gumgum   US News   Tapad

Tags:  #autobreakfast  #thinkauto  auto breakfast 

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