On April 11th, Jason Brush, EVP at POSSIBLE, helped us understand the creative process of UX design. We learned that Interaction Designers go through many steps to ultimately get to a clean and functional website – from managing expectations, research and planning to prototyping and implementation. He reminded us to always empathize with users to truly know what is necessary. Today, we are cluttered with numerous apps and websites available and an Interaction Designer's duty is to simplify the experience while making it better.
More than 600 marketing professionals attended The Connected Consumer breakfast to meet and hear the latest consumer technology news and innovations from Amazon, Samsung, Under Armour, and more.
After a brief talk by presenting sponsor Yahoo on apps, Lindsey Turrentine, Editor in Chief, CNET.com provided our keynote. She shared the latest information regarding connected homes. Zach Parker and Jamie Scythes of Amazon demonstrated some of the many ways voice technology and recognition are changing how we access information and opportunities for leading-edge content creation through voice-activated devices such as Amazon Alexa.
Doug Ziewacz and Chris Glode from Under Armour discussed how technology is tracking body stats and the ways smart clothing will provide even more insights for optimal health. Diego Miralles, Director of Design, Samsung SmartThings, shared additional information on smart home products and connectivity.
The morning concluded with a marketing panel who commented on the presentations and provided perspective on the implications of connected technology to advertisers.
What a great day of volunteering at the LA Regional Food Bank! With 120+ volunteers, the ThinkLA group sorted enough food to feed 45,000 people - enough to feed a town! Thank you to our sponsor, studioD, and to our food truck, Cheer Burger! We'll be at it again on November 5th!
What a great class this time around. So many companies and agencies were in attendance, it felt like a great representation of the advertising industry in Los Angeles. We focused a lot of the “fear of public speaking” and how to deal with it - especially the exercises to burn off excess cortisol and adrenaline. We also spent a great deal of time discussing the Four Personalities and how to deal with each type when giving a presentation. The highlight of course was watching the final presentations and seeing how much people improved from the initial Personal Story exercise. I have to say this was a very engaged group and we had a lot of fun while learning a lot!
Our first class geared specifically to women was a sellout. Women from a diverse group of companies and at different stages in their careers dove into the five aspects of their personal brand: appearance, associations, reputation, talent and skills, and voice. Chelsea, our instructor, challenged women to think more specifically about these aspects - how to build them, own them and love them.
What a fantastic evening! Thank you to all that attended our YoungStars panel & mixer on 2/4 & big thank you to Forbes, Atom Factory, Smashd, Hennessy, the panelists & our esteemed team of fabulous volunteers. We're on an exciting journey with YoungStars and look forward to sharing more unique evenings with you. #thinkStars
"If it doesn't set your soul on fire, you're wasting your time" - Bing Chen, CCO, Victorious
"Successful people have a squad; someone for hype, reality check, financial advice, to commiserate and to celebrate". - Jaclyn Johnson, CEO, Create + Cultivate & (No Subject)
"Starting a company is less learning about the business, more about yourself." - Joe Matsushima, Co-Founder & Creative Director, Denizen Company
"When you're told you're not good enough, take that negative energy and use it as motivation." - Joel Jensen, Co-Founder & Creative Director, HelloDenizen & Denizen Company
It was standing room only as we learned about how location data is obtained, heard a couple of case studies on how data can be utilized to drive results, and had a great panel discussion with lots of Q&A. Thanks to Factual, our hosts, and all of our speakers:
On Thursday, December 3rd, we held our annual holiday party; a white winter wonderland benefiting Toys for Tots. Complete with Santa, live music, & Marines, over 800 advertising professionals celebrated the holiday season! And of course, each guest brought a toy for the annual toy drive, resulting in over 2,000 toys for LA children in need. #thinkWINTER