Posted By Admin,
Thursday, April 11, 2019
Updated: Thursday, April 11, 2019
What an event this was! The speakers, the panels, the 900+ attendees...the L.A. traffic! We had a jam-packed morning of insight and impact. Thank you for being there, and thank you to our speakers!
Dino Bernacchi, CMO, Mazda, N.A Operations
Steve Arhancet, Co-CEO and Owner, Team Liquid
Jerry Beers, Managing Director, Central Agency Analytics, Saatchi & Saatchi LA
Marc Bland, VP, Diversity and Inclusion, IHS Markit
Brian Diamond, VP, Group Media Director, Canvas Worldwide
Drew Breunig, SVP, Strategy, Place IQ
Mindy Hamilton, SVP, Partnership, Marvel
Phil Hruska, Manager, Media, Honda
Ryan Johnson, SVP, Group Director, RPA
Mary Jane Kroll, Media manager, Lexus
Raj Register, Head of Brand Strategy and Growth Audience Marketing , Ford Motors Co.
Chris Yeo, Brand Partnerships , Reddit
AUTO BREAKFAST VIDEOS courtesy of Google
CONGRATULATIONS to our raffle winners!
From Place IQ, Apple Watch | Winner - Alice Abousleiman, RPA
From Teads, Porsche Driving Experience | Winner - Rebecca Kline, Canvas Worldwide
From Twitter, Bluetooth Headset | Winner - Lindsay Yu, RPA
From IHS Markit, Dash Camera | Winner - Mya Le, RPA
From U.S. News, Apple Air Pods | Winner< - Andrew Barton, Innocean Worldwide
From Spectrum, iPad Mini | Winner - Gresia Franco, RPA
From Cox Automotive, $200 Car Detailing | Winner - Kellen Laker, Team One
We hope everyone enjoyed this year's Auto Breakfast!
We are beyond grateful to those who attended, the knowledgeable speakers, and especially to our sponsors who helped make the magic happen. This year’s event was presented by PlaceIQ, and supported by Alphonso, Media IQ, Cox Automotive, Foursquare, IHS Markit, Thinknear, and US News.
- "I had a great time. I've been to many of these talks and this was the first time my attention was kept through the entire presentation."
- "Wonderful speakers and a great variety of topics. Can't wait for next year!"
- "Auto breakfast continues to be one of the best industry events in Los Angeles. Amazing speakers that gave interesting insights."
Marc Bland, VP, Diversity & Inclusion, IHS Markit
Drew Breunig, SVP, Strategy, PlaceIQ
Kimberley Gardiner, Director, Marketing Communications, Kia Motors America
Gregory Johns, EVP, Chief Digital Officer, Canvas Worldwide
Cilmara Santos, SVP, Client Services and Brand Partnerships, Conill
Christopher Scuro, Digital Operations Director, Global Team Blue
“We are the youngest mainstream auto brand on the market, which means we can leverage those who may not judge us a a brand, but see that our products are just THAT awesome.” - Kimberley Gardiner
"There is no digital marketing, only marketing in a digital world." - Greg Johns
"The best short-term strategy is a long-term strategy. Your goals should be working towards what you want to accomplish in 10 or 30 years." - Mark Miller
"There is no cookie-cutter approach to influencer marketing, but choose influencers that own, love and are loyal to your brand. Consider 'non-traditional' multicultural properties as influencer content opportunities." - Carlene Rowe and Cilmara Santos
"Many Luxury Automotive campaigns fly over the heads of African American and Hispanic consumers like foreign objects in the night...it's time for an African American pickup campaign" - Marc Bland
Sunaia Severensson, Goodway Group: Beats by Dre, courtesy of PlaceIQ
Veronica Crews, RPA: Apple iPad, courtesy of Alphonso
Charlotte Cochrane, Horizon Media: FitBit, courtesy of MediaIQ
Teresa Tran, Horizon Media: Amazon Echo, courtesy of IHS Markit
Brad Marsh, Team One: Ring Doorbell, courtesy of Thinknear
We hope everyone enjoyed the 2017 Auto Breakfast! We are grateful to our speakers and especially to our sponsors who helped make all the magic happen. This year’s event was presented by PlaceIQ, and supported by Pinterest, Cox Automotive, and Eyeview.
We kicked off with an energizing keynote from Brian Cooley of CNET, who set the scene with his fast-paced rundown of all that’s new and happening in the auto world, and what to look for as the “next big thing”.
Next, we took a deep dive into the world of “influence” and considered what it takes to create it, measure it, and assess its value in auto marketing. We were entertained and enlightened by speakers from several auto brands and agency partners who contribute so much to the ThinkLA community. The role of emerging technology was explored through some deeply engaged discussion among industry thought leaders.
Brian Cooley, Editor In Chief, CNET
Mike Levine, North America Product Communications Manager, Ford Motor Company
Matt Wechsler, COO and Managing Director, Civic Entertainment Group
Will Cady, Partnerships & Advertising, Reddit
Chris Nicholls, Communications Director, SSLA
Anthony Oliveira, Media Planner, Toyota
Cindy Scott, Brand Traction
Drew Bruenig, PlaceIQ
Leisha Bereson, Canvas Worldwide
Brian Diamond, VP Group Director, Strategy, Canvas Worldwide
Darren Lachtman, Co-Founder, Niche
Mike Dossett, Associate Director, Digital Strategy, RPA
The need for a meaningful connection between a brand and its audience
An authentic and transparent role in the brand conversation is a must
Technology has a vital role in enhancing and analyzing influence
Everyone’s a content creator and a media channel in their own right
The influencer role has to have substance and meaning beyond that of paid advocate