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Top 5 Takeaways from Bands & Brands 2014

Posted By Laura Horstmann, Wednesday, October 22, 2014
Updated: Wednesday, October 22, 2014

On 10/21, we got together at Red Bull Media House to discuss the future convergence of music and brands, and how brands enable the commercialization of music today. Here were the takeaways from the panel:  

  • Music is both experiential and connective
  • It's important for agencies and brands to have a strong A&R department. 
  • It's not easy to be a matchmaker. To make magic happen, labels, brands and artists have to work together. 
  • The best relationship between a band and brand is when it begins organically and authentically. A band should find a brand compelling. 
  • A band can be unpredictable. How do you mitigate that? Sometimes you can't. It's about having a strong A&R and the right category from the start. 

Bottom line for those in attendance, brands are looking to align with bands in an authentic way that helps them make an emotional connection with consumers!  

Photos

Thank you to our speakers:
Dax Kimbrough, (moderator), Head of Marketing, PopStar Club
Sam WalshExecutive Producer, Team One

Raymond Leon RokerDirector/Content Executive, Goldenvoice
Dennis WolfeHead of Music Content & Partnerships, Tongal


Thank you to Defiant the Lion for the live performance, and our host:

Tags:  Branding  Music  Red Bull Media House 

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7 Inspiring Takeaways from Trends Breakfast 2014

Posted By Laura Horstmann, Tuesday, October 21, 2014
Updated: Wednesday, October 1, 2014

On 10/2, we gathered at the Beverly Hills Hotel to discuss "hacking creativity" and how to shatter the limits of human potential with moderator Bryan Smith of 72andSunny, and keynotes Marc Eckō of Complex Media and Dr. Andrew Walshe of Red Bull. Here are seven takeaways from our speakers...

  • Brands need to recognize what their utility is for consumers, not just focus on awareness via paid media.
  • Your audience is diverse. Embrace the 'multi' of it all.
  • Marketers should strive to get outside their comfort zone more often to achieve a deeper understanding of creativity.
  • The mind creates problems that don't even exist.
  • Key to success: Motivation, repetition, progression, feedback, and failure is ok.
  • How to hack creativity? Everyone is creating. Don't need to be a painter to be creative. Get to it.
  • If you're consistently perfect, then you don't have room to make mistakes and learn from them. It's about pushing through, and that's how you hack talent.
Photos
Highlights Video
Maker.TV Interview with Andy Walshe
Maker.TV Interview with Marc Ecko

Thank you to our Speakers:
Bryan Smith (moderator), Co-Director of Strategy, 72andSunny
Marc Eckō, Founder/Chief Brand Innovator, Complex Media
Dr. Andrew Walshe, Red Bull Stratos High Performance Director, Red Bull
Press Coverage:
3 lessons on building your brand by Agata Smieciuszewski, iMedia Connection

 

Hacking Creativity and Shattering the Limits of Human Potential by Jeff Peterson, Primary Color

 

Thank you to our sponsors:
Creative PartnerVideo Partner

 

Tags:  72andSunny  Branding  Complex Media  Creativity  Red Bull  Trends 

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Futurology with Dietmar Dahmen: This Sh*t is Happening 2014

Posted By Administration, Tuesday, July 22, 2014
Updated: Wednesday, July 23, 2014

On July 22, ThinkLA welcomed Dietmar Dahmen, Chief Innovation Officer, ecx.io, who discussed how change is happening all around us at a much faster pace than we could ever imagine. “We don’t like new ideas because we have to relearn concepts and unlearn the bad ones, but in order to improve your brand's survival, you must adapt," said Dietmar. As Google Glass, Glyph, Necomimi and other futuristic gadgets and trends emerge, it is important for marketers to:

1. Re-adjust their approach to these advancements by asking, "what could others do to destabilize your business?" Then find a solution.
2. Discover what consumers expect and what they do not expect, to make your brand memorable. Make the message individualized.
3. Track what people are doing and customize their narcissistic reality with speedy results.
4. Understand that if you need to explain something, the idea won't work. Ensure that your customers have easy and convenient information they can understand.
Photos
Presentation Comic
Video


Thank you to Dietmar Dahmen for leading this presentation, and to LMU for hosting us.


And thank you to our moderator:

Jason Yoong, Portfolio Manager, Integrated Media, Universal McCann

Tags:  Branding  Innovation  technology  trends 

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